Greetings! Welcome to here on the Unpopular Playground.
In this episode of Bloom Where You Are Planted we will be discussing the deception and devastating effects of aggressive marketing of unhealthy foods to vulnerable children by the major food companies through video games called ADVERGAMES.
It's not having adds within the game, but these games ARE the ADVERT. In this way, food companies are able to bypass the FTC regulations of deceitful advertising through gaming. Normally, a typical marketing commercial is about 30 seconds, but games increase the exposure for as long as the children are permitted to play them.
Our information was not only sourced from:
Doyle, Kathryn, 5/6/2014, Reuters.com
Oswald, Tom, 10/7/2013, universityofmichigan.com
Burrows, Dav id, 02/10/2017, Food Navigator Europe
Brownell, Marlene, Harris, Jennifer, Schwartz, Marlene B., Speers, Sara B., "Children's Exposure & Effects on Snack Consumption", universityofyale.com
Corollo, Angela, "What is In Game Advertising?", 9/6/2017, study.com
kff.org: Kaiser Family Foundation: Information website on food companies who make "Advergames"
What are your thoughts on Advergames?
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