00:00:00 Hello listeners, and welcome to Voice Over Work

00:00:44 Today's episode specifically is Chapter 2, Unraveling Irrationality.

00:07:24 Classical conditioning

00:09:06 The neuroscientist Wolfram Schulz

00:16:45 As Bush and Mosteller proved

Outsmart Your Brain: By Steven Schuster

Hear it Here - https://adbl.co/3u3faww

https://www.amazon.com/Outsmart-Your-Brain-Exploitation-Irrationality/dp/1701286874

Are you ready to challenge your understanding of human behavior and decision-making? In this episode, we delve into the fascinating world of behavioral economics as presented by Steven Schuster's book, "Outsmart Your Brain."

We explore why smart people often make irrational choices and how our emotions drive these decisions. Discover the concept of reference dependence, a fundamental principle that sheds light on why we value certain things more than others. Learn practical strategies to overcome natural biases related to loss, ownership, and risk, empowering you to make better decisions in all aspects of life.

With engaging experiments, witty insights, and real-life examples, Schuster's work will shift your perspective on human behavior. Join us as we navigate the complex landscape of economics and psychology, offering a counterintuitive guide to emotion-driven questions. Get ready to outsmart your brain intentionally!

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Don't miss this opportunity to expand your knowledge and gain valuable insights into the fascinating world of behavioral economics. Click the link provided in the description to purchase the book and continue your journey towards outsmarting your brain!