Unscalable

Shaun Clark is the Co-founder and CEO of HighLevel, a full suite of white label software solutions and services for agencies and marketers. 

In this episode, Shaun talks about:

• The pros and cons of white labelling your product
• The impact white labelling has had on High Level's success
• Advice for other SaaS founders considering white labelling their products
• The challenges of white labelling and how to overcome them

Connect with Shaun

• LinkedIn

Connect with Gavin

• LinkedIn

Links mentioned on the show

• HighLevel
• Sendible's Social Media White Label Solution
• StoryPrompt

Farzad Rashidi is the lead innovator at Respona. Respona is the all-in-one digital PR and link building software which combines personalization with productivity. Farzad was also the first marketing hire at Visme, where he helped the company gain over 12 million users.

In this episode, Farzad goes deep into SEO strategies and talks about:

• How to determine whether SEO is the right acquisition channel for you
• How to discover “opportunity” keywords for SEO using the "Farzad formula"
• How to write content that’s optimized for SEO
• The podcast outreach strategy he uses to get backlinks
• How to get a particular content piece to rank
• His advice for founders who are considering whether to invest in SEO

Plus, he walks me through the step-by-step process I can use to help StoryPrompt rank for “video testimonial software”.

Connect with Farzad

• LinkedIn

Connect with Gavin

• LinkedIn

Links mentioned on the show

• Outreach Strategy Hub
• Visme Marketing Strategy
• Respona
• Visme
• StoryPrompt: Collect video testimonials in seconds

Kelly Cardenas is a Forbes contributor, Author, Podcaster, Founder-CEO of a National multi-million dollar brand, and a cultural efficiency Coach. Kelly is the go to when it comes to cultivating a culture that will bring sustained success to your business.

In this episode, Kelly talks about: 

• Cultural efficiency and how to measure it
• How to bring true happiness to your teams
• How to hire for the right cultural fit
• Where to begin when it comes to revamping your culture
• How to develop systems that produce results
• How much time you should allocate to culture

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Connect with Kelly:

• https://www.kellycardenas.com
• https://instagram.com/therealkellycardenas

If you follow me on LinkedIn, or you subscribe to my newsletter, you’ll know that a few weeks ago, I announced my new startup, StoryPrompt. 

In this episode, I talk about: 

• My approach to announcing StoryPrompt
• Why I underestimated the response
• Why it's getting harder to attract new customers to your business
• How to use storytelling to capture your customers' attention
• Trust-based marketing and how it works
• How to produce high-converting content at a low cost
• How to bypass the StoryPrompt early access queue

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Connect with Gavin on LinkedIn
https://www.linkedin.com/in/gavinhammar/

Rob Balasabas is the Head of Partnerships at Uscreen. Rob was previously at TubeBuddy and is well known for his expertise in video marketing.

In this episode, Rob talks about: 

• How your business can stand out in a crowded space using video
• Why video is the best vehicle to connect with your customers
• How to get comfortable on video
• The storytelling formula that "just works" on video

Plus, Rob shares his process for coming up with new video ideas every week.

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Connect with Rob on LinkedIn and YouTube
https://www.linkedin.com/in/robbalasabas/
https://www.youtube.com/channel/UCfqqB7r1PEOaLVY43i-KEfA

Uyi Abraham is the founder of Vonza.com. Vonza is an all-in-one marketing platform for small businesses.

In this episode, Uyi talks about: 

• How he's ensuring that his bootstrapped startup keeps up with Hubspot
• The most successful thing he did to propel Vonza forward
• How your businesses can sell without selling and cut through the noise

Plus, Uyi shares the unscalable tactic he used to achieve a $10 million valuation as a bootstrapped company – in just 15 months.

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Connect with Uyi on LinkedIn
https://www.linkedin.com/in/uyiabraham/

Vonza
https://vonza.com/ 

Sendible nearly didn't happen. After accidentally giving away 10% of the business for $0, I lost motivation and started working on something else. But my wife, Martine, gave me the courage I needed to buy back my company and keep going.  

Like so many founders' wives, she stood by her husband's side and made numerous sacrifices that allowed me to pursue my dreams.  This is her story.

In this episode, I chat to Martine about: 

• The sacrifices she had to make as my wife
• The moment I told her my idea for Sendible
• Why she insisted that I spend all our savings to buy back the company
• When she started helping out part-time
• What she'll miss most about Sendible
• What she'll be doing next

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Connect with Martine on LinkedIn:
https://www.linkedin.com/in/martinehammar/

Connect with Gavin on LinkedIn
https://www.linkedin.com/in/gavinhammar/

Tim Schmidbauer is the founder of Inlytics, a LinkedIn Analytics tool for personal profiles. Tim has a background in growth hacking and before founding Inlytics,  he was helping companies find innovative, new ways to attract more customers. 

In this episode, we get tactical about: 

• How Tim was able to generate millions of impressions on Unsplash
• The exact steps you need to take to generate brand awareness using Unsplash
• How non-photographers can take good photos that do well on Unsplash
• The framework you can use to discover other growth tactics like this
• General advice for other early stage founders trying to find traction

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Connect with Tim on LinkedIn.

The Growth Lab:
https://docs.google.com/spreadsheets/d/1puJDv4MNjg05AqCgIqFGNRqAIAM_Et1U0gzFaq1-H-Q/edit?usp=sharing

Mike Quinn is a co-founder and CEO of Boost, with a mission to power the growth of Africa's 100 million informal retail entrepreneurs.  Prior to Boost, Mike was a co-founder and CEO of Zoona, one of Africa's earliest fintechs. 

In this episode, Mike talks about: 

• How to avoid the same hurdles and failures he suffered while building Zoona
• Why he left Canada to build an ambitious startup in Africa in the first place 
• The failure that taught him the most about entrepreneurship
• How first time founders can reduce the risk of failure 
• How to prototype and test before writing your first line of code
• Why you should build with the fewest right people

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Connect with Mike on LinkedIn. 
Failing To Win By Mike Quinn (Amazon link)

Daniel is a serial entrepreneur, B2B marketing expert and is co-founder and CEO of Oktopost, a social media platform designed for B2B companies.  Oktopost recently raised $20M in growth equity.

In this episode, Daniel talks about: 

• How he validated that positioning his company for B2B organisations would pay off
• His most effective channel for acquiring B2B customers
• How businesses can use employee advocacy to amplify their marketing efforts
• How an unscalable mindset helped to grow Oktopost in the early days

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Connect with Daniel on LinkedIn.