Unscalable

We often talk about trust-based marketing and how doing unscalable things to delight your customers can lead to massive gains over time. 

But, if you regularly spoil your customers, they suddenly start to expect that level of service or of delight from every interaction they have with you. And this can have the opposite effect.

In this episode, we talk about expectation bias and what you can do to avoid it.

If you have any questions, we'd love to hear from you! Send an email to [email protected]

In this episode, we're joined by Rand Fishkin for a candid discussion about his time at Moz, his biggest regret, and how it felt to start over with SparkToro. 

Rand also talks about:

• How to build a repeatable flywheel to make marketing a competitive advantage
• Why buying ads is just boulder-pushing
• The importance of SEO (or lack thereof)
• His advice on team building (or choosing not to)

Plus, Rand shares the unscalable tactics that he is using to fuel SparkToro's growth.

--
Rand Fishkin is co-founder and CEO of audience research startup SparkToro. He’s dedicated his professional life to helping people do better marketing through his writing, speaking, startups, and his book, Lost and Founder. When Rand’s not working, he’s usually cooking a fancy meal for the love of his life, author Geraldine DeRuiter. If you bribe him with great pasta or great cocktails, he’ll spill big tech’s dark secrets.

In this episode, we're joined by Rand Fishkin for a candid discussion about his time at Moz, his biggest regret, and how it felt to start over with SparkToro. 

Rand also talks about:

• Why buying ads is just boulder-pushing
• How to build a repeatable flywheel to make marketing a competitive advantage
• The importance of SEO (or lack thereof)
• His advice on team building (or choosing not to)

Plus, Rand shares the unscalable tactics that he is using to fuel SparkToro's growth.

--
Rand Fishkin is co-founder and CEO of audience research startup SparkToro. He’s dedicated his professional life to helping people do better marketing through his writing, speaking, startups, and his book, Lost and Founder. When Rand’s not working, he’s usually cooking a fancy meal for the love of his life, author Geraldine DeRuiter. If you bribe him with great pasta or great cocktails, he’ll spill big tech’s dark secrets.

In this episode, we talk about why it's no longer enough to simply deliver what your customer expected. If you believe in the power of trust-based marketing, you need to find ways to create moments of delight and deliver an experience that makes them want to tell the story. We show you how it's done. 

The video we discussed on the show:
https://fb.watch/5UrSOIGttH/

If you have any questions, we'd love to hear from you! Send an email to [email protected]

In this episode, we talk about second-order thinking and show you how this mental model can lead to massive gains in the long term, particularly when it comes to trust-based marketing.

-- Help Martine answer this week's ice breaker question:
https://storyprompt.com/reply/Y76fIrRl7A3F6XscHO1x

For a great resource on this topic:
https://fs.blog/2016/04/second-order-thinking/

In this episode, we reflect on a personal story to illustrate why you shouldn't sit around waiting for that big customer to come along.  Instead, you should be focused on turning your smallest customers into your biggest advocates so they can go out and bring you those whales you're after. 

If you have any questions, we'd love to hear from you! Send an email to [email protected]

In this episode, we reflect on a personal story to illustrate why you shouldn't sit around waiting for that big customer to come along.  Instead, you should be focused on turning your smallest customers into your biggest advocates so they can go out and bring you those whales you're after. 

If you have any questions, we'd love to hear from you! Send an email to [email protected]

In this episode, Gavin and Martine discuss the recent acquisition of Sendible.

After finally closing the deal and making it public, Gavin talks about the thought process, negotiation timeline, and addresses some of the questions he's received since the announcement, including what he'll be doing next.

Mentioned in this episode: 

• Gavin's letter to customers
• Gavin's newsletter

If you have any questions about Sendible or the acquisition, we'd love to hear from you!

Send an email to [email protected]

When Gavin launched Sendible back in 2008, he ran the site off a server he purchased for £10 from his old boss. He plugged it into his home router and Sendible was born! 

In this episode, Martine and Gavin reminisce about the early days and the challenges of getting a bootstrapped company off the ground.

Connect with Gavin:

• Connect with Gavin on LinkedIn
• Follow Gavin on Twitter  

We want to hear from you

• Send an email to [email protected]!

In this episode, we talk about why it's become so difficult to attract new customers using traditional marketing tactics and share some "unscalable" advice on how to build a company where the customers come to you. 

-- Help Martine answer this week's ice breaker question:
https://storyprompt.com/reply/ysfhqg3KHI2TSqu4rKLr

If you have any questions, we'd love to hear from you! Send an email to [email protected]