We’re back with another Cozy Earth x The End in Mind episode! In this week’s solo, I’m diving into one of my favorite (and most misunderstood) topics: influencer marketing.
After years of working with brands and creators through my agency, Meraki Media Management, I’ve learned that the secret to influencer marketing isn’t about follower count — it’s about relationships, alignment, and collaboration.
I’m sharing:
- What to do when you don’t have a big budget for influencers
- How to build authentic relationships that lead to long-term partnerships
- Why collaboration always works better than transaction
- And how to protect yourself (and your brand) with clear communication and contracts
Whether you’re a business owner ready to collaborate with creators or a marketer building your next campaign, this episode will give you a real behind-the-scenes look at how influencer marketing works, and how to make it feel aligned.
*Special Offer from Cozy Earth: Black Friday came early!
- Use code ‘MERAKI’ to save 40% sitewide!
- Try Cozy Earth risk-free with their 100-Night Sleep Trial and 10-Year Warranty
Because comfort fuels creativity — and these are the softest sheets and pajamas ever!
cozyearth.com | Code: MERAKI
*Loved this episode?*
DM me on Instagram @meraki_media_management to share your biggest takeaway or your Cozy Earth favorites, and tag me when you order — I want to see what you picked!

Learn more about your ad choices. Visit megaphone.fm/adchoices