In this episode, we explore what happens after the big moment. The launch, the milestone, the appearance on TV, or the event you’ve been building towards for months. We talk honestly about the emotional comedown that often follows, why it’s completely normal, and why pinning all your happiness on outcomes is a fast track to disappointment.
Using examples from business goals, running the Great North Run, fundraising, and life more broadly, we unpack the Arrival Fallacy, the importance of internal versus external motivation, and why “loving the process” isn’t just a cliché, but essential for long-term wellbeing.
We also get practical. We share what actually helps in the days after a big event: grounding yourself, reconnecting with your why, and knowing when to step away rather than grind harder. Importantly, we talk about how different people need different things, and why having someone in your corner can stop you spiralling or self-sabotaging.
The episode closes with reflections on Christmas, January blues, and how to think ahead in a healthier way by focusing on the next step in the process, not just the next reward.