Marketing experts from Mintel explain why now is the time for brands to consider partnerships and advertising in women's sports.

Head over to Mintel’s LinkedIn to let us know what you think about more brands expanding into women's sports, and visit mintel.com to become a member of our free Spotlight community.

Learn more about the latest marketing trends at Comperemedia's Bolder Thinking Blog, and get a free copy of Comperemedia 2024 Omnichannel Marketing Trends.

Host:

Lynn Dornblaser, Principal Consultant, Mintel Consulting.

Guests: 

Ema Lazic, Consultant, Mintel Consulting.

Nicole Bond, Associate Director, Marketing Strategy, Mintel Comperemedia.