UNTETHER.tv - Mobile strategy and tactics (video) | Pervasive Computing | Internet of things

Peer to peer payments have been tried before with some success. Companies like Venmo and PayPal have been doing it for years so what is the impact of a company like Facebook entering the market? Chuck puts Facebook's move into perspective using the evolution and adoption rate of some of the other pioneering mobile payments companies and what this means for the industry as a whole.

How can NFC help sell Adidas shoes? At an OMMA conference at SXSW Jon Werner of Adidas explained the use of NFC embedded inside of their shoes and how it helps consumers find useful information before, during and after the sale. Chuck highlights the key points from his presentation here.

At the recent OMMA conference at SXSW a distinct trend emerged from the leading thinkers and practitioners of mobile tech in retail - the experience of their customers trumps the use of technology. This is welcome news as most are leading with technology and then figuring out a way for it to fit in their customer's lives. Chuck highlights what Lowe's and Alex & Ani are doing to use mobile to connect with their customers. These are great lessons as both companies are on the forefront of mobile strategy for retail.

Welcome to episode #226. On the show: Spayce App; Cold Savings from Mark's Work Wearhouse; Ambygear smart watch for kids; Glympse for cars; Pay with a smile from Alibaba; Ocean Outdoor partners to help bring awareness to spousal abuse; Tag Heuer says they want to launch a smart watch (but Rob doesn't believe them); Virtual Beacons from SmartFocus (and Asif doesn't believe them); OneVisage's SelfieLogin (really); Popeye's Red Stick Staredown.

Full show notes can be found here.

Welcome to episode #225. This episode was recorded the morning after RetailLoco at SXSW in Austin - the twice annual Location Based Marketing conference. Asif and Rob highlight some of the key points that emerged from the conference as well as offer their take on what this means to businesses - both retail and technology. The episode also features video vignettes from some of the delegates and speakers about their take on the event and the industry. Live from SXSW, it's RetailLoco

A recent comScore study done on behalf of UPS dove deep into the global habits of mobile shoppers. The study surveyed over 19,000 people around the world and the main points that focused on mobile commerce are highlighted here by Chuck.

Here's a first after 561 previous episodes: I've never interviewed anyone that has replaced a startup founder within the same company. I have had a few repeat guests but they are still the guys running the show or, in some cases, running a new show. This time around that isn't the case. The company is the same but the guy running it isn't.

The "guy" in question is Loren Hillberg and the company in question is Thinknear - the company previously started, run and sold to Telenav by Eli Portnoy (now co-founder of Sense360).

So, this is a unique episode as is a good portion of the content. We do dive into the quarterly Location Score Index report that Thinknear releases identifying the accuracy of location-based ad inventory (SO important). We do pontificate on the relevance of search and the impact that relevance, context and location will have on the way we "find" things. We do look at trends that are affecting location based marketing. We do talk about the history of the company (Loren was on the acquiring side with Telenav when they bought Thinknear). Where it is unique is when we talk about the transition from advisor to President and GM and Loren's first 120 days in the role.

This is a very candid snapshot of a company growing in size and importance in our industry.

Full show notes can be found here.

In case you hadn't noticed, there is a serious focus these days on mobile payments. It has become, in relative terms, much easier to add payments to an app today than ever before and companies are doing just that. There are some clear leaders emerging in Apple Pay, Google Wallet and Samsung but the fight is far from over. Chuck highlights the state of mobile payments and what the future holds for the industry. Well, the near future anyway, the rest is too hard to predict.

Welcome to episode #224. We live-streamed on Meerkat so you don't have to wait for the actual edited version...On the show: Uber acquired deCarta; Subway Canada partners with Turnstyle; Amazon will print your product on delivery; Vistarmedia partners with Instantly; PayPal buys Paydiant; Roadie and Waffle House team on deliveries; AdShel drops 3000 beacons across Australia; Facesin lets you stalk your sales targets; Visa, Accenture and Pizza Hut team to order pizza from your car; Magic lets you order anything from SMS + Chuck Martin explains what went wrong with Softcard and we dive into the expectations about our real-time economy.

Full show notes can be found here.

When location based marketing emerged on the radar for marketers it changed the game. Bringing contextual, localized ads to a person within proximity to the business who's ad they were staring at - and not the person 5 miles away - was revolutionary. This ushered in the world of mass one-to-one mobile marketing. Right in the middle of this revolution was Eli Portnoy. You may recognize him as the founder of Thinknear (and 4-time UNTETHER.tv guest) and he is back on the show, this time talking about his new start up, Sense360.

Sense360 takes contextual understanding to a new level, using all the sensors within the average smartphone to help create experiences that are situationally aware.

This episode can be broken into 3 parts: What Eli saw in the marketplace to decide to leave Thinknear and take on the task at hand with Sense360. The "myth of the download" that has led so many good companies astray. The concept of "good push" and how using sensors with location and context can make a good mobile experience a great mobile experience.

Eli was ahead of the industry when he dove into location-based advertising and now is ahead of the pack once again on using the sensors in our phones to help make marketing and advertising better - to turn it into a service for good. The examples Eli brings to light and deep knowledge that he shares in this episode gives us all a great insight into where this industry is going.

Full show notes can be found here.