UNTETHER.tv - Mobile strategy and tactics (video) | Pervasive Computing | Internet of things

There is a constant conversation and polarizing debate about the need and impact of wearable technology. Some proselytizing their ability to regain our humanity (seriously) while others eschew their usefulness - certainly of no value to businesses. While the debate rages on you know the reality will land somewhere between the impact of the smartphone and the tablet - that is to say a revolution of magnitudes we haven't quite grasped yet. Apple did sell 1 million watches in 24 hours...

I think the challenge we are all facing - which is the same thing we faced with smartphones as North America transitioned from a big stationary screen to smaller portable ones - is how do these things fit into our world. Is it a smaller version of something I already carry or is it something completely different that will change the way we interact, consume content, pay for things etc. My first belief is that there are few monumental shifts in a lifetime and this, the wearable one, will be the third I've witnessed (behind the web and mobile).

Joining me to discuss these issues in depth is Brent Hieggelke, Chief Mobile Evangelist for Urban Airship. Brent has an incredible perception of how the wearable world will shake out as a result of the Applewatch and other wrist apparel. We dive into the new world of "unadvertising", whether or not brands really "get" what is going on, how the notification is becoming the predominant relationship builder in mobile and the concept that the watch will become the remote control for our lives.

Big topic. Big conversation. Suit up, it's time to get smart.

Full show notes can be found here.

It is one thing to capture loyalty points on mobile - which seems to be almost normal these days - but redemption is a completely different story. As Chuck details in this episode, a new study from Capgemini Consulting has brought to light the biggest gap in mobile loyalty...and it isn't earning points. If you are seeking a way to differentiate your loyalty offering from the rest, the answer is 2 minutes away.

Welcome to episode #229. On the show: xAd launches Global Blueprints; MedNav tries to be the OpenTable for medical appointments; Coke Zero and Carlsberg pour out from a billboard; Sponda uses RFID to add location to malls; Freckle IOT partners with BlueBite; ShopperTrak partners with Shopkick; Patagonia will fix your torn clothes; StudioTime tries to be the AirBnB of recording studios and Delta tries not to kill your animals. Our special guest is Christophe Remillet of OneVisage.

Full show notes can be found here.

While the mobile transaction is not the stat to focus on when it comes to the true impact of mobile commerce it is VERY hard to deny the growth in those numbers. Criteo's latest research - State of Mobile Commerce - for Q1 of 2015 shows the incredible increase in mobile transactions and Chuck highlights it all right here.

From nowhere to inside every Apple store in the United States, most Major League Baseball stadiums and even a part of the past 3 Super Bowls. That's just a sampling of where you will find the technology of the company featured in this episode. The company is Gimbal - makers of an in-real-life engagement platform that features some of the leading beacon technology in the industry.

Beacons have been referenced on a scale from "huge consumer distraction" to "the saviour of retail" and everything in between and the goal of this episode is to break through to the real impact that beacons will have on the act of marketing.

Kevin Hunter is the Chief Operating Officer of Gimbal and he joins us to talk about the beacon industry, the marketing shift it has started and the future of marketing and business as a result of beacons.

Full episode notes can be found here.

A new study by the Global Web Index brings some incredible mobile commerce numbers and may answer the age old "app vs mobile web" question once and for all. According to the study there are over 500 million mobile shoppers globally and the largest grouping is in the coveted 16-44 year old range. Questions? Well, if that isn't enough ammunition to arm your mobile strategy, the study also lays waste to the idea that you don't need a shopping app...watch the episode to find out why.

Welcome to episode #228. On the show: Pac-man Easter egg from Google; Amazon's Dash button; MasterCard partners with KIIP; Adobe partners with Vibes Media; The National Baseball Hall of Fame brings history alive; London's underground helps the visually impaired; AirBites - the AirBnB for home-cooked meals; Tworlds shows is the grass is greener over there; KeepTrax raises a modest $1M. Special guest is Kevin Hunter, COO of Gimbal.

Full show notes can be found here.

It is time for another look at the impact that mobile has had on the radio industry. Here is an industry that has been kicked out of the kitchen, the bedroom and the office and now clings to their last dedicated spot - the car dash - but seems to be having a resurgence in the mobile world. With streaming music services like Spotify, Pandora and Rdio and streaming radio services like TuneIn, radio is in the middle of its greatest transformation.

Here to talk about where the industry is heading is Patrick Reynolds, the former Chief Strategy Officer at Triton Digital (acquired by Vector Capital after the recording of this episode). This is Patrick's fourth tour of duty on UNTETHER.tv and there is a reason for that. The insight and clarity he brings to us about what is happening to "new radio" and the influence that mobile is having on it is second to none.

Full show notes can be found here.

First we had normal, everyday commerce, then came ecommerce and mobile commerce and now we are entering the realm of gadget commerce. Chuck takes us on a tour of the things that are emerging as payment tools - from your wrist to your wallet - the way we pay is about to change once again.

Welcome to episode #227. On the show: Message on a Medea bottle; Audi's steam-powered billboard; Co-working in your best friend's mom's basement; Revmetrixs brings all your data together; Plenti rewards loyalty; Five Boros Chocolate map packaging; Oreo's solar eclipse; E-lance for dog walkers; TransitScreen does what it's name says; Pivot brings the past to life. Our special guest is Alan Wizemann – VP of Product – Target. Our deep dive is on local services 2.0.

Full show notes can be found here.