UNTETHER.tv - Mobile strategy and tactics (video) | Pervasive Computing | Internet of things

There's a number for you. Mobile now influences $1 trillion of in-store sales. This is according to the most recent survey results from Deloitte Digital. Navigating the New Digital Divide highlights the growing importance of tracking the entire mobile shopping journey and not just the transaction as many other studies do. Mobile influences much more than payments and this proves that in spades. Chuck highlights the results in this episode.

Welcome to episode #234. On the show: Fujitsu's Ubiquitouswear; SocialRadar's LocationKit; Domino's order by tweeting an Emoji; Tunity App; JCDecaux punks Belgium Marketing Directors; Auto-cue's car movie scenes re-enacted with augmented reality; The Doghouse Virtual Reality movie; ooVootique; Dunlopillo's connected mattress; Geoconquesting in real life thanks to Zo Rooms vs. OYO Rooms. Chuck Martin joins us to talk about the latest Thinknear Location Score Index.

Full show notes can be found here.

The industry surrounding the Internet of Things will be worth $8 trillion according to a recent report by Cisco and DHL. While a good portion of that value will be in hardware and software, Chuck explains how all of those connected pieces will lead to massive gains in mobile commerce revenue as well.

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It was only a matter of time before China became the world’s largest mobile market. Now it can’t be ignored. This year it surpassed the United States for iOS and Android activations and will soon hit over 500 million smartphones according to InMobi. The numbers are staggering and as a mobile entrepreneur or business looking to bring new revenue in through mobile, China needs to be on your (very) short list of places to be.

The challenges are many but the barriers have been dropping at an incredible rate – think back to a short 10 years ago and what it would have taken to enter into this market. Now, the app stores have paved the way for local distribution and payment and the population is the most connected on the planet. An eager market of hundreds of millions waiting for your product or service.

Piyush Shah knows something about this opportunity – he is the VP & GM, Developer Platform and Performance Advertising for InMobi, a quickly-emerging global company focused on mobile-first customer engagement platforms. The data they collect and analyze form the basis for the reports and insights they provide to the community.

Piyush is based in Bangalore, India and we connected to talk about the China opportunity and what developers and businesses need to do to succeed in this huge, fertile and truly mobile-first country.

Full show notes can be found here.

Mobile is becoming more and more a part of the buying process. It now accounts for 27% of global online payments and is not slowing down. In fact, that number is up 5% from the previous quarter. All this is from the Ayden Mobile Payments Index for the first quarter of 2015. Chuck offers some of the key findings in this episode.

Welcome to episode #233. On the show: Banjo closes $100 million in funding; Pizza Hut lets you track your pizza; Gimbal partners with Tillster for restaurants; SpotMe App lets you pay and track debts; Battersea puts dogs on digital screens; Wall's Ice Cream brings the truck inside your office; Ice Men campaign for organ donation; Departures NYC; Shadow WiFi; UrbanClap from India

Full show notes can be found here.

From big to small to big again. This is the path that we have taken with the phones in our pocket. We started with phones that required a car to carry the battery and clamoured for more portability. Just when our prayers were answered - and so much more - we are once again looking at our phones getting bigger and bigger and bigger. Chuck highlights the stats from a Flurry study about global phone size as I long for my Startac...

Greg Stuart, CEO of the Mobile Marketing Association, joins us to talk about some ground-breaking research that his organization has been conducting with the likes of WalMart, Coca-Cola, AT&T and MasterCard. The study is called Cross Marketing Effectiveness (SMoX) and offers as close as possible the answer to every marketers top questions about investing in mobile: How much money should we spend and where should we spend it to be most effective. Greg is here to summarize the results and give us the answers we seek.

Full show notes can be found here.

MCX - the Merchant Customer Exchange - has brought together many of the top retail brands on the planet to offer up a unique mobile commerce platform but things seem to be fraying at the edges. In the span of 48 hours the service, beta-testing somewhere unknown, has lost one of their big brands and their CEO. What does this mean for their future? Chuck offers us some insight and, perhaps, their destination...

If you ask every smartphone user on the planet if they've played a game on their phone, the majority (as in the GREAT majority) will say they have. Ask those same people if they've paid for a game on their phone and the number shrinks. If you ask those same people what game they've paid for there will be a handful of household names that will emerge - we'll call those guys the winners. This is the competitive world of mobile gaming where millions of dollars are poured into games with a 0.2% chance of being successful. This according to a recent study by Swrve called the Swrve Monetization Report.

Chuck brings the key mobile game monetization numbers to light in this episode. Hold on to your lunch if you are a game developer. The odds are long but the rewards - should you succeed - are beyond imagine.