Welcome to episode #197. On the show: Sprooki rolls out beacons in Singapore malls; Philipp Schmitt's location based light painting project; Comcast thinks EverBlock and Philadelphia are a good combination; Magpi's cloud-based mobile data collection; Google brings local ads to the desktop; Runkeeper partners with KIIP; PitneyBowes' location start-up incubator in India; 7Eleven rolls out Belly to 2600 stores; QR codes to help Alzheimer sufferers from getting lost; Pumpipumpe goes old-school with sharing through stickers. Our resource of the week is Jawbone's earthquake chart. Our special guest is Peter Cahill, founder of Life Line Response.

 

Full show notes can be found here: http://untether.tv/2014/build-cause-wont-come-2/

A stroke of genius. We all want it to happen while we take a shower or run or meditate don't we? But we all know deep down inside that it takes hard work and hustle to be exposed to the opportunity to have a stroke of genius - and for many of us it will never happen or will pass us by unnoticed.

 

For Zach Supalla, CEO of Spark.io - an open-source, cloud-connected operating system for the Internet of Things - it wasn't a single stroke of genius but many steps towards it as you'll see in this episode. This is a classic story of using technology to solve a specific problem and then iterating and iterating and iterating. Zach has built hardware, done two Kickstarter campaigns, shifted to software, runs an open-source community, targets makers and sells to enterprise - all within the life of this one company.

 

Yup, hustle.

 

Full show notes can be found here: http://untether.tv/2014/connected-light-led-internet-things-operating-system-spark-io-ceo-zach-supalla/

Just what is Apple up to on Sept 9? Much more than we think.

It is official, Apple’s next big event is – aside from being the worst kept secret – in fact happening on Sept 9 at the Flint Center.

There are so many rumours floating around as to what will be announced and, while technically everyone seems to have agreed on the principle items, I think there could be a much bigger story here than most are speculating about.

From the phones, to the wearable device and a payment system – even why they chose the Flint Center, here are my thoughts. What do you think?

Often the hardest part of achieving success in anything is starting - mobile marketing is no different. This craft can be very daunting because it is so new and there are so many moving parts but it doesn't have to be hard. There is a logical progression that makes it quite simple to get moving and gain momentum. Greg highlights his experience on how he did this while he was with Cabelas. Watch this episode and you'll gain insight into the place you need to start when bringing mobile marketing into your organization.

 

We also discuss something that many organizations skip while determining their mobile marketing strategy that ultimately sends them in the wrong direction. Watch and learn!

What are the 10 most foundational steps that every single developer needs to do in order to give their app a fighting chance? That question is answered here by Peggy as she highlights a great resource put together by India-based Dot Com Infoway. This episode focuses on the core requirements to set any app on the right path to success.

With the conversation in retail shifting to beacons and the act of beaconing, Chuck explores the next phase of this emerging technology by visiting IPG Media Lab in New York City. The next phase? Aren't we just entering the era of the beacon? We are but, once you watch this episode you will understand that the beacon is not the focus, it is the experience that comes as a result that should be.

Welcome to episode #196. On the show: Discovery navigation for the blind; Earshot and DoubleDutch raise money; Apple patents car locator; Lays partners with Uber for Uber Picnic; Can smartphone screens correct your vision; Lionel Messi returns to Barcelona; Vemory app launches; Stylebored pays cash for referrals; Omote's living makeup; Netflix changes room colour based on the movie. Our deep dive stories are why you should build for a cause; Why cash is king and Digital hacking the real life.

 

Full show notes can be found here: http://untether.tv/2014/build-cause-wont-come/

Here is another installment of our "Ask a VC" feature. This time we sit with Vegas Tech Fund partner Will Young. The Vegas Tech Fund is part of the many initiatives put together by Zappos founder Tony Hsieh with a mandate to revitalize the Vegas tech scene. When you watch this episode you will quickly understand that the ethos of Zappos and Hsieh himself are a fundamental ingredient in their investment philosophy.

 

After watching Will in this episode you will want to come up with an idea just to simply work with him.

 

Full show notes can be found here: http://untether.tv/2014/ask-vc-vegas-tech-fund-partner-will-young/

The majority of your customers access their social media accounts from their mobile devices. The majority of marketers aren't using this to their advantage. The minority of marketers that do are thriving - and probably stealing business from those that don't. The difference between social media on a big screen and it's counterpart on a portable screen is as different as driving a car versus piloting a plane. On the surface they have similarities: They both take you from point A to point B, they both turn right and left - but planes go up and down, pitch and roll and get you there faster. Social on mobile has the power of the plane which makes both Greg and I wonder why most marketers choose to take public transportation.

 

Start marketing with social properly through mobile and STOP BEING SO LAZY.

An arsenal of tools. To win in marketing your app you need to use an arsenal of tools. The more you use, the more likely you are to succeed and one of the important pieces in your app marketing strategy needs to be SMS. There are tremendous benefits and Peggy outlines them in this episode.

 

If you've ever wondered how to give your app a voice, to bring users back that have forgotten about your app or even to deepen the relationship you have with existing users, sit back and watch this episode. Of course, if you don't care about any of these things you may simply just carry on about your day...