The word of the fall in retail is going to be beacons with good reason. There are a number of innovative companies that have been experimenting with their use and this fall will see them commit fully to them. Chuck gives us a run down of the companies that are in this category - the ones that aren't sitting back and waiting for the end of retail. What will retail look like in the fall? Here's a glimpse.

Welcome to episode #195. On the show: Verve Mobile's programmatic direct platform; JCDecaux's CitiScape; Denver Beer Company's Explorer Challenge; VMBeacon brings mannequins to life; Amazon's Local Register; TD thanks a select few...very well; Cucalu confounds; Yahoo buys it's 31st mobile company Zofari; Glympse works on your wrist; Gilbarco-Vedder Root teams with Verifone at the gas pump. Our special guest is Debbie Landa, CEO and founder Dealmaker Media.

 

Full show notes can be found here: http://untether.tv/2014/twilbm-195-anyone-spare-triangle/

Location. 

 

The core to much of the emerging mobile advertising fortunes, location is not as easy as it seems. There are so many factors that effect the "place" in location and it gets more complicated as we unearth its potential and start using it for business.

 

As we've tried to capture in other episodes, getting location right is of paramount importance and one of the most difficult and rewarding things for the craft of marketing since marketing was invented. There are different pieces to location marketing and we take a look at a few in this episode.

 

Cree Lawson is back for an update about his company Arrivalist. This time he is here to talk about the emergence of this industry, the single biggest challenge his company has identified and overcome (the ultimate centroid), the customer results and how Forbes gave him the credibility he needed to close his second (and third, and fourth and...) client.

 

Always informative and focused on takeaways, Cree brings an incredible knowledge about the most important axis of marketing today.

 

Full show notes can be found here: http://untether.tv/2014/ep-526-fear-ultimate-centroid-arrivalist-founder-cree-lawson/

Mobile advertising is big business. Companies like Google and Facebook are betting their immediate future on the revenue they receive from mobile advertisers. Why? Well, they are more "effective" and can certainly be more targeted than web advertising for one. While the majority of spend today is on banner ads - which are unfortunately not the right medium for mobile - there are other options and certainly more strategic ways of using mobile to get your message out. 

 

In this episode Greg highlights key tactics when trying to use mobile advertising to grow your business as well as a caveat about the sequence in which you should do it. Remember, get your fundamentals down first before attempting to use this tool or even heeding the advice in this episode will be a waste of money.

Making an app is a complex undertaking. Making your app business successful is also hard work. As we will show you in this series, the decisions you make will largely depend on your category of app, target audience and monetization model. But you shouldn’t just rely on your judgment. Knowing what other app developers think, do and recommend can also help you avoid pitfalls along the way. 

 

Peggy highlights some key information from a new report by Vision Mobile - the good and the frightening - and offers ideas on where the opportunities are to build a mobile app business.

People don't want to buy from a smartphone. This according to a huge study by GroupM. They do want to shop from them but most companies don't factor that into their research - they simply look at the transactions. Could the most important thing to measure become the wish list or what goes into the shopping cart? Many retailers at the forefront of mobile commerce are focusing there and this strategy will make a ton of sense once you watch this episode.

Welcome to episode #194. On the show: A compressed, no-frills version of the show today as Rob is remote on Prince Edward Island. Stories about Tinder match-making for dogs; Simon Malls & Mobiquity team up for “smart” malls; The Traces app launch; Shazam releases their Resonate platform; The Ninja Sphere for your connected home; Westpac adds augmented reality to banking; Track Toronto tracks the lyrics of the city; Drop closes a small round; Bing catches gets smarter mobile ad targeting; Timex has a new non-smartphone connected watch.

 

Full show notes can be found here: http://untether.tv/2014/twilbm-194-live-gentle-island/

Can you imagine paying for a billboard, television or newspaper ad to target an audience in Los Angeles only to have it run exclusively in New York? How about wanting to target an audience sitting in a stadium in Toronto only to actually have your message seen in Kansas City? Welcome to the tumultuous and challenging world of location based marketing.

 

This challenge - the accuracy of location data - effects every single advertiser trying to grow their business via mobile. This challenge is also one that Eli Portnoy and his team at Thinknear have been trying to solve since their inception.

 

Since the launch of the Location Score Index, Eli has made it his mission to create complete transparency in the location-based advertising world. Doing this requires asking hard questions of our established norms and sometimes these questions make us a little bit uncomfortable but they are necessary - as is the service the Thinknear team is providing.

 

If you rely on mobile ads to help your business, this is required viewing...unless your goal is to fritter your cash away in New York as your company goes bankrupt in LA.

 

Full show notes can be found here: http://untether.tv/2014/ep-525/

Mobile search is SO different than the search we've come to know on our desktops for two reasons: The first is that your customer is closer to intent (by that I mean they have money in hand and are looking to spend it). The second is they arrive on your site via their mobile and give you valuable notice as to what they are interested in. 

 

Greg gives tactics on how to begin using the power of mobile search to achieve great results with a little bit of effort. Oh, and if you are thinking  about skipping this "whole mobile thing" or think "pinch and zoom" is a strategy, the last 2 minutes are for you.

It is hard enough to come up with a great idea for a mobile business, design it, build it, market it and convince a bunch of people to download it and use it more than once. When, miracles of miracles, you've done all that and your customers finally start paying for it. you end up having to wait for up to 60 days to get paid from the various app stores. Life is hard as a mobile development company trying to survive on selling through apps.

 

So what do you do? Well Peggy has an answer for you on today's show that you may want to pay attention to.