Unthinkable with Jay Acunzo

This is Part 2 of a story that originated in my newsletter, Damn the Best Practices. It got such a great response that I'm syndicating it here. You can subscribe at [http://bit.ly/damnpractices](http://bit.ly/damnpractices)

Last time, I shared a psychological concept I uncovered while researching for my book, Break the Wheel. Today, the solution to that mental barrier blocking better decision-making at work.

GET THE BOOK ON AMAZON OR AUDIBLE:

Break the Wheel: Question Best Practices, Hone Your Intuition, and Do Your Best Work

Amazon (print, Kindle, audiobook): [https://www.amazon.com/Break-Wheel-Question-Practices-Intuition/dp/1544501056/](https://www.amazon.com/Break-Wheel-Question-Practices-Intuition/dp/1544501056/ref=tmm_pap_swatch_0?_encoding=UTF8&qid=&sr=)

Audible: [https://www.audible.com/pd/Break-the-Wheel-Audiobook/B07JH7FQCJ](https://www.audible.com/pd/Break-the-Wheel-Audiobook/B07JH7FQCJ)

Thanks for listening!

This story originated in my newsletter, Damn the Best Practices. It got such a great response that I'm syndicating it here. You can subscribe at [http://bit.ly/damnpractices](http://bit.ly/damnpractices)

I first uncovered this psychological concept in the research for my book, Break the Wheel: Question Best Practices, Hone Your Intuition, and Do Your Best Work, now available on Amazon: [https://www.amazon.com/Break-Wheel-Question-Practices-Intuition/dp/1544501056/ref=tmm\_pap\_swatch\_0?\_encoding=UTF8&qid=&sr=](https://www.amazon.com/Break-Wheel-Question-Practices-Intuition/dp/1544501056/ref=tmm_pap_swatch_0?_encoding=UTF8&qid=&sr=)

Thanks for listening!

In Episode 3 of my docu-series with brand partner Drift, I continue to explore why the world's best B2B companies are betting big on brand.

Today's most exceptional companies rely on creating great experiences to stand out from the commodity noise.

Subscribe to my weekly newsletter, Damn the Best Practices, for one new story each week about questioning conventional thinking: [bit.ly/damnpractices](bit.ly/damnpractices)

You can also say hi on Twitter [@jayacunzo](twitter.com/jayacunzo) or Instagram [@jacunzo](instagram.com/jacunzo)

My new book, Break the Wheel, is now available on Amazon: https://www.amazon.com/Break-Wheel-Question-Practices-Intuition/dp/1544501056/ref=tmm\_pap\_swatch\_0?\_encoding=UTF8&qid=&sr=

Order your copy of Break the Wheel on Amazon: [https://www.amazon.com/Break-Wheel-Question-Practices-Intuition-ebook/dp/B07HQF97J7](https://www.amazon.com/Break-Wheel-Question-Practices-Intuition-ebook/dp/B07HQF97J7)

ABOUT THE BOOK:

Break the Wheel: Question Best Practices, Hone Your Intuition, & Do Your Best Work

Our world is flooded by advice, ideas, and experts, but we shouldn’t make decisions based on “best practices.” Instead, we should do what works best for us, building careers and companies with the sort of clarity that leads to exceptional work. Only, first, we need to escape the endless cycle of stale approaches and trendy tactics that holds us back. We need to Break the Wheel.

In this quick-hitting, powerful book, keynote speaker and podcaster Jay Acunzo hands us a sledgehammer. With a diverse range of real-world stories, Break the Wheel offers a simple but powerful way to think for yourself when surrounded by conventional thinking. Along the way, Acunzo offers six fundamental questions to ask in any situation to start making the best possible decisions, regardless of the best practice.

Remember: Finding best practices isn't the goal. Finding the best approach for you is.

Break the Wheel's NEW publish date is Oct. 1, 2018! That means this is the final week to get signed copies plus bonus goodies sent to you in the pre-sale. Visit jayacunzo.com/book for that, or head over to Amazon to purchase your print, Kindle, or audiobook version of Break the Wheel: Question Best Practices, Hone Your Intuition, Do Your Best Work.

Today, the problem with dubbing an innovator or creator a "visionary," and how we, too, can act just like them. (Spoiler alert: The very idea that they possess any kind of foresight is BS. Like you'd expect me to say anything else?)

Big News: My book, Break the Wheel, is now available for pre-orders at [jayacunzo.com/book](jayacunzo.com/book)!

Today, Episode 2 of my new documentary series with brand partner Drift, where I go inside some of the world's best B2B companies to understand why and how they're proactively building their brands. "Brand" was a dirty word in many B2B companies for awhile, but these individuals are proving why it's arguably the most important strategy today for creating exceptional companies.

Subscribe to my weekly newsletter, Damn the Best Practices, for one new story each week about questioning conventional thinking: [bit.ly/damnpractices](bit.ly/damnpractices)

You can also say hi on Twitter [@jayacunzo](twitter.com/jayacunzo) or Instagram [@jacunzo](instagram.com/jacunzo)

Visit [jayacunzo.com/book](jayacunzo.com/book) for the pre-sale in the United States. Purchase single or bulk, and get each signed. Available now through October 2018 when the book launches worldwide.

Also ... a story (obviously).

Episode 1 of my new documentary series with brand partner Drift, where I go inside some of the world's best B2B companies to understand why and how they're proactively building their brands. "Brand" was a dirty word in many B2B companies for awhile, but these individuals are proving why it's arguably the most important strategy today for creating exceptional companies.

Subscribe to my weekly newsletter, Damn the Best Practices, for one new story each week about questioning conventional thinking: [bit.ly/damnpractices](bit.ly/damnpractices)

My first book, Break the Wheel, arrives this fall. First to know will be the newsletter. 

You can also say hi on Twitter [@jayacunzo](twitter.com/jayacunzo) or Instagram [@jacunzo](instagram.com/jacunzo)

While I work on Season 4 plus my book, Break the Wheel (Fall 2018), I wanted to share with you one of the most popular episodes from the backlogs: "Intuition." Insight into how the world seems to define intuition and why it's so darn broken. Then, we do something unthinkable: We try to define it together, not in some fluffy sense, but in a practical, real-world way, so we can proactively hone and use this skill. In this episode, we hear from one of the most legendary photographers on the planet and the founder/CEO of CreativeLive, Chase Jarvis.

In the meantime, be sure to subscribe to my weekly newsletter, sharing one new story every Monday for being better than best practices. That's at [http://bit.ly/DamnTheBestPractices](http://bit.ly/DamnTheBestPractices)

As I work on Season 4 of Unthinkable, I wanted to share with you one of the most popular episodes from the backlogs: Voices. The incredible story of Lisa Schneider and her warm, witty, and wonderful team working for ... the dictionary. What they did seemed unthinkable, until you hear their side of the story. Hope you enjoy!

In the meantime, be sure to subscribe to my weekly newsletter, sharing one new story every Monday for being better than best practices. That's at [http://bit.ly/DamnTheBestPractices](http://bit.ly/DamnTheBestPractices)