Unthinkable with Jay Acunzo

So we aspire to do something exceptional, and we can't stand all that average noise created by the endless "hacks" and "cheats" and "secrets" out there. So now what? If all that expertise is simply generalized advice that gets us to average, what can we use to go from average to exceptional? What can we rely on to get the rest of the way there? 

Intuition.

But what the heck IS intuition? And how can we actually control it proactively?

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FEEDBACK & FOLLOWS:

[[email protected]](mailto:[email protected])

[twitter.com/jayacunzo](twitter.com/jayacunzo "http://twitter.com/jayacunzo")

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VIDEO PREVIEW:

[https://www.youtube.com/watch?v=cHwnz1cSCVY](https://www.youtube.com/watch?v=cHwnz1cSCVY)

After a year, we finally land on the common thread that ties us all together as listeners. Then, we revisit one of our most popular stories and find out some new things we missed last time. And we begin our march forward, week by week, to solve the biggest problem facing our projects, companies, and careers today.

MIKE'S SUPER BOWL AD: [https://www.youtube.com/watch?v=V\_3H\_Y5QUWw](https://www.youtube.com/watch?v=V_3H_Y5QUWw)

SUBSCRIBE TO MONDAY'S EMAIL:

[unthinkable.fm](unthinkable.fm)

FEEDBACK & FOLLOWS:

[[email protected]](mailto:[email protected])

[twitter.com/jayacunzo](twitter.com/jayacunzo)

[instagram.com/jacunzo](instagram.com/jacunzo)

VIDEO PREVIEW:

[https://www.youtube.com/watch?v=WIvVtu4fed8&feature=youtu.be](https://www.youtube.com/watch?v=WIvVtu4fed8&feature=youtu.be)

Our our every-other-week series profiling names you know sharing stories you don't concludes with Amy Schmittauer. In this brutally honest and hilarious discussion, Amy talks about her parody of the Wizard of Oz, why she loves editing more than being on camera, and how she grapples with her early speaking careers.

About the series: In an era full of content marketing thought leaders, we want to get behind the tactics and tips and understand what makes the PERSON break free of conventional thinking and become an exception to the noise. How are well-known speakers trusting their own intuition?

PROUD TO PARTNER WITH CONTENT MARKETING WORLD

This episode was created in partnership with Content Marketing World. This fall, I will be an opening keynote! Come see me and dozens of other speakers, plus mingle with 4,000 top content marketers. September 5-8 in Cleveland.

Use code UNTHINKABLE to get $100 of your ticket price. Visit contentmarketingworld.com

FEEDBACK ON THE SHOW? LET ME KNOW!

twitter.com/jayacunzo

instagram.com/jacunzo

LINKS TO KNOW:

Amy Schmittauer on Twitter: https://twitter.com/Schmittastic

Amy's YouTube https://www.youtube.com/user/savvysexysocial

Remarkable stories of what happens when you embrace constraints, rather than fight for "creative freedom" (and an exploration of what the heck "creative freedom" even means).

Stories today from First Round Capital (one of the premier venture capital firms in tech, with investments in Uber, Warby Parker, Blue Apron, Square, and more) and Soviet Visuals, a remarkable side project from a former Russian ballerina and current Facebook employee revealing something special about constraints.

What might happen if you embraced or even sought out constraints in your work, instead of fought them?

It's Unthinkable.

\>\> Get the Unthinkable Monday morning email by subscribing at [unthinkable.fm](https://exit.sc/?url=http%3A%2F%2Funthinkable.fm "http://unthinkable.fm")

 

Contact Jay:

[[email protected]](mailto:[email protected])

[twitter.com/jayacunzo](https://exit.sc/?url=http%3A%2F%2Ftwitter.com%2Fjayacunzo "http://twitter.com/jayacunzo")

[instagram.com/jacunzo](https://exit.sc/?url=http%3A%2F%2Finstagram.com%2Fjacunzo "http://instagram.com/jacunzo")

Book Jay to speak:

[jayacunzo.com](https://exit.sc/?url=http%3A%2F%2Fjayacunzo.com "http://jayacunzo.com")

 

LINKS TO KNOW:

First Round Review: [firstround.com/review](https://exit.sc/?url=http%3A%2F%2Ffirstround.com%2Freview "http://firstround.com/review")

Camille Ricketts on Twitter: [twitter.com/camillericketts](https://exit.sc/?url=https%3A%2F%2Ftwitter.com%2Fcamillericketts "https://twitter.com/camillericketts")

Soviet Visuals on Twitter: [twitter.com/sovietvisuals](https://exit.sc/?url=https%3A%2F%2Ftwitter.com%2Fsovietvisuals "https://twitter.com/sovietvisuals")

[Business](https://soundcloud.com/tags/business)[Podcast](https://soundcloud.com/tags/podcast)

We continue our every-other-week series profiling names you know sharing stories you don't. This week, we get existential and emotional with one of the most creative content marketers on the planet, Doug Kessler.

About the series: In an era full of content marketing thought leaders, we want to get behind the tactics and tips and understand what makes the PERSON break free of conventional thinking and become an exception to the noise. How are well-known speakers trusting their own intuition?

PROUD TO PARTNER WITH CONTENT MARKETING WORLD

This episode was created in partnership with Content Marketing World. This fall, I will be an opening keynote! Come see me and dozens of other speakers, plus mingle with 4,000 top content marketers. September 5-8 in Cleveland.

Use code UNTHINKABLE to get $100 of your ticket price. Visit [http://contentmarketingworld.com](http://contentmarketingworld.com) 

FEEDBACK ON THE SHOW? LET ME KNOW!

[[email protected]](mailto:[email protected]) 

[http://twitter.com/jayacunzo](http://twitter.com/jayacunzo) 

[http://instagram.com/jacunzo](http://instagram.com/jacunzo) 

LINKS TO KNOW:

Doug Kessler on Twitter: [http://twitter.com/dougkessler](http://twitter.com/dougkessler) 

The new way Doug's team created to tell digital stories: [https://velocitypartners.com/resources/the-new-media-message/](https://velocitypartners.com/resources/the-new-media-message/)

When we say the word content, MOST of us refer to the container -- a blog post, a video, a podcast. But the audience we aim to serve is after what's INSIDE our content -- the information, the education, the entertainment. So why the heck do brands and marketers spend so much less time focused on the stuff INSIDE the content they create?

Stories today from Slack, the fastest-growing business app of all time, and their director of content, Julie Kim. Then, bestselling author Andrew Davis (Brandscaping, Town Inc) pulls from his time in TV production with the Jim Henson Company and Charles Kuralt to teach us how to think more strategically about the stuff we create and how we structure it.

What happens when you spend way more time thinking about the stuff INSIDE our work?

It's Unthinkable.

\>\> Get the Unthinkable Monday morning email by subscribing at [http://unthinkable.fm](http://unthinkable.fm) 

FEEDBACK // WORK WITH JAY:

[[email protected] ](mailto:[email protected])

[http://twitter.com/jayacunzo](http://twitter.com/jayacunzo)

[http://instagram.com/jacunzo](http://instagram.com/jacunzo)

 

LINKS TO KNOW:

Slack's amazing blog: [https://slackhq.com/](https://slackhq.com/) and podcast: [https://slack.com/podcast](https://slack.com/podcast)

Julie Kim on Twitter: [https://twitter.com/onejuliekim](https://twitter.com/onejuliekim)

Andrew Davis on Twitter: [https://twitter.com/drewdavishere](https://twitter.com/drewdavishere)

Andrew Davis's website: [http://www.akadrewdavis.com/](http://www.akadrewdavis.com/)

We continue our every-other-week series profiling names you know sharing stories you don't. This week, we think the big thoughts and feel the big feels with Robert Rose. We talk music, on-stage interviews with celebrities, and making others FEEL SOMETHING by creating great experiences.

About the series: In an era full of content marketing thought leaders, we want to get behind the tactics and tips and understand what makes the PERSON break free of conventional thinking and become an exception to the noise.

PROUD TO PARTNER WITH CONTENT MARKETING WORLD

This episode was created in partnership with Content Marketing World. This fall, I will be an opening keynote! Come see me and dozens of other speakers, plus mingle with 4,000 top content marketers. September 5-8 in Cleveland.

Use code UNTHINKABLE to get $100 of your ticket price. Visit [contentmarketingworld.com](contentmarketingworld.com)

FEEDBACK ON THE SHOW? LET ME KNOW!

[[email protected]](mailto:[email protected])

[http://twitter.com/jayacunzo](http://twitter.com/jayacunzo)

[http://snapchat.com/add/jayacunzo](http://snapchat.com/add/jayacunzo)

[http://instagram.com/jacunzo](http://instagram.com/jacunzo)

LINKS TO KNOW:

Robert Rose on Twitter: [https://twitter.com/robert\_rose](https://twitter.com/robert_rose)

Robert's newsletter: [http://contentadvisory.net/](http://contentadvisory.net/)

We live in the era of experts. If we don't have an idea or answer, we can find and follow everyone else's. This creates copycat, forgettable work. Luckily, the most powerful way to differentiate from all of that is obvious and free. The only question is whether we have the courage to deploy it.

Stories about Lisa Schneider, Chief Digital Officer at Merriam-Webster, and their award-winning, President-trolling, brilliant and witty Twitter account. Their success started with an aspiration and ended in a very personal place. Meanwhile, Producer Andrew Littlefield also goes exploring New York and meets a jazz trombonist who gives us something we can use in our quest to trust our intuition.

What happens when you combine intent with hunger?

It's Unthinkable.

\>\> Get the Unthinkable Monday AM email by subscribing [http://unthinkable.fm](http://unthinkable.fm)

FEEDBACK // WORK WITH JAY:

[[email protected]](mailto:[email protected])

[http://twitter.com/jayacunzo](http://twitter.com/jayacunzo)

[http://snapchat.com/add/jayacunzo](http://snapchat.com/add/jayacunzo)

[http://instagram.com/jacunzo](http://instagram.com/jacunzo)

 

LINKS TO KNOW:

Lisa on Twitter: [https://twitter.com/lisaschneider64](https://twitter.com/lisaschneider64)

Merriam-Webster on Twitter: [https://twitter.com/merriamwebster](https://twitter.com/merriamwebster)

Merriam-Webster's Washington Post piece: [https://www.washingtonpost.com/news/the-intersect/wp/2016/12/19/were-descriptivists-not-jerks-an-interview-with-twitters-edgiest-dictionary/](https://www.washingtonpost.com/news/the-intersect/wp/2016/12/19/were-descriptivists-not-jerks-an-interview-with-twitters-edgiest-dictionary/)

Andrew Littlefield on Twitter: [https://twitter.com/FSUAndrew](https://twitter.com/FSUAndrew)

Mariel Bildsten's music: [http://marielbildsten.com/](http://marielbildsten.com/)

Special thanks to Tom Webster, who voices the dictionary: [https://twitter.com/webby2001](https://twitter.com/webby2001)

We continue our every-other-week series profiling names you know sharing stories you don't. This week, we get starry-eyed over big ideas with Tamsen Webster. Stories include Tamsen's love affair with speeches, space bags for her brain, and her latest big idea: the Red Thread.

About the series: In an era full of content marketing thought leaders, we want to get behind the tactics and tips and understand what makes the PERSON break free of conventional thinking and become an exception to the noise.

PROUD TO PARTNER WITH CONTENT MARKETING WORLD

This episode was created in partnership with Content Marketing World. This fall, I will be an opening keynote! Come see me and dozens of other speakers, plus mingle with 4,000 top content marketers. September 5-8 in Cleveland.

Use code UNTHINKABLE to get $100 of your ticket price. Visit [contentmarketingworld.com](contentmarketingworld.com "http://contentmarketingworld.com")

FEEDBACK ON THE SHOW? LET ME KNOW!

[[email protected]](mailto:[email protected])

[twitter.com/jayacunzo](twitter.com/jayacunzo "http://twitter.com/jayacunzo")

[snapchat.com/add/jayacunzo](snapchat.com/add/jayacunzo "http://snapchat.com/add/jayacunzo")

[instagram.com/jacunzo](instagram.com/jacunzo "http://instagram.com/jacunzo")

 

LINKS TO KNOW:

Tamsen Webster on Twitter: [twitter.com/tamadear](twitter.com/tamadear "https://twitter.com/tamadear")

Tamsen's new idea: The Read Thread: [tamsenwebster.com/what-is-the-red-thread/](tamsenwebster.com/what-is-the-red-thread/ "http://tamsenwebster.com/what-is-the-red-thread/")

We hear the phrase a lot, from friends, bosses, clients, peers: JUST SHIP IT! Just ship your work already. But should you? COULD you? Is this idea friend ... or foe?

Today we go exploring the topic of shippin' it, and shippin' it good.

Stories about Chris Piascik, an illustrator who has published a new drawing every single weekday since 2007, and Andrea Fryrear, a newly-minted author who wrote her book in 6 months and got her start writing 5 articles every week for work.

We care about craft. And results. We want to make it GREAT. But also done. Let's make sense of this hairy idea today.

It's Unthinkable.

\>\> Get the Unthinkable Monday AM email by subscribing [http://unthinkable.fm](http://unthinkable.fm)

FEEDBACK // WORK WITH JAY:

[[email protected]](mailto:[email protected])

[http://twitter.com/jayacunzo](http://twitter.com/jayacunzo)

[http://snapchat.com/add/jayacunzo](http://snapchat.com/add/jayacunzo)

[http://instagram.com/jacunzo](http://instagram.com/jacunzo)

 

LINKS TO KNOW:

Chris's portfolio: [http://chrispiascik.com](http://chrispiascik.com)

Chris on Twitter: [https://twitter.com/chrispiascik](https://twitter.com/chrispiascik)

Andrea's site: [http://theagilemarketer.net/](http://theagilemarketer.net/)

Andrea on Twitter: [https://twitter.com/AndreaFryrear](https://twitter.com/AndreaFryrear)

Andrea's book: [https://www.amazon.com/Death-Marketer-Marketings-Troubled-Approach/dp/0998721107/](https://www.amazon.com/Death-Marketer-Marketings-Troubled-Approach/dp/0998721107/)