Unthinkable with Jay Acunzo

We continue our every-other-week series profiling names you know sharing stories you don't. This week, a frank discussion with Mitch Joel. Stories include Mitch's first-ever keynote speech (and the celebrity that headlined the event); his obsessive and prolific writing habits; and why he believes there's one platform we'll all use in the future. That's right: ONE.

About the series: In an era full of content marketing thought leaders, we want to get behind the tactics and tips and understand what makes the PERSON break free of conventional thinking and become an exception to the noise.

PROUD TO PARTNER WITH CONTENT MARKETING WORLD

This episode was created in partnership with Content Marketing World. This fall, I will be the opening keynote! Come see Jay, Mitch, and hundreds of other speakers, plus mingle with 4,000 top content marketers. September 5-8 in Cleveland.

Use code UNTHINKABLE to get $100 of your ticket price. Visit [http://contentmarketingworld.com](http://contentmarketingworld.com)

FEEDBACK ON THE SHOW? LET ME KNOW!

[http://[email protected]](http://[email protected])

[http://twitter.com/jayacunzo](http://twitter.com/jayacunzo)

[http://snapchat.com/add/jayacunzo](http://snapchat.com/add/jayacunzo)

[http://instagram.com/jacunzo](http://instagram.com/jacunzo)

 

LINKS TO KNOW:

Mitch Joel on Twitter: [http://twitter.com/mitchjoel](http://twitter.com/mitchjoel)

Mitch's Podcast: [http://www.twistimage.com/podcast/](http://www.twistimage.com/podcast/)

Exploring how magic-makers in marketing stand out from the noise by relying more on their personalities than any best practices or tools. 

Stories about Jay Baer's barbecue adventures (and why his favorite quote involves a pigeon) and Jessica Best's email geekery. At the end, I share some big news. 

 

PROUD TO PARTNER WITH CONTENT MARKETING WORLD

This episode was created in partnership with Content Marketing World. Come see me, Jay Baer, Jessica Best, and the world's top content marketers speak, September 5-8 in Cleveland. (If you listen and attend the event, PLEASE alert me you're going. I'd love to meet!)

Learn more and register at [http://contentmarketingworld.com](http://contentmarketingworld.com) (use code UNTHINKABLE for $100 off the main event and all-access passes)

 

FIND ME HERE:

[[email protected]](mailto:[email protected])

[http://twitter.com/jayacunzo](http://twitter.com/jayacunzo)

[http://snapchat.com/add/jayacunzo](http://snapchat.com/add/jayacunzo)

[http://instagram.com/jacunzo](http://instagram.com/jacunzo)

 

LINKS TO KNOW:

Jay Baer on Twitter: [http://twitter.com/jaybaer](http://twitter.com/jaybaer)

Jay's company: [http://convinceandconvert.com](http://convinceandconvert.com)

Jessica Best on Twitter: [http://twitter.com/bestofjess](http://twitter.com/bestofjess)

Travel and creativity seem to go hand-in-hand (and then they go skipping down the street in some foreign land).

Today we go exploring the topic of exploration: Why is travel linked to inspiration? Does travel help our work, or can it derail our productiveness? And how can we better tap into the benefits of travel to our work ... without booking a single ticket?

Stories about Anthony Berriola, a barber with a side project to satisfy his wanderlust, and Carla Johnson, and author and speaker about creativity who is on the road more often than not. And Jay decides to take a left instead of a right and test out what we learn ... but things don't go according to plan.

It's Unthinkable.

\>\> Get the Unthinkable Monday AM email by subscribing [http://unthinkable.fm](http://unthinkable.fm)

 

FIND JAY HERE:

[[email protected]](mailto:[email protected])

[http://twitter.com/jayacunzo](http://twitter.com/jayacunzo)

[http://snapchat.com/add/jayacunzo](http://snapchat.com/add/jayacunzo)

[http://instagram.com/jacunzo](http://instagram.com/jacunzo)

 

LINKS TO KNOW:

Anthony's side project: [http://www.anthonyshaves.com/](http://www.anthonyshaves.com/)

Razors Barbershop: [https://www.razorsbarbershop.com](https://www.razorsbarbershop.com)

Carla Johnson on Twitter: [https://twitter.com/CarlaJohnson](https://twitter.com/CarlaJohnson)

Carla's site: [http://typeacommunications.com/](http://typeacommunications.com/)

"What is your writing process?"

Like cats on catnip, us content marketers just can't resist when someone answers that question. We positively obsess over each others' writing process, and the more known the marketer, the more we swoon and purr.

Ann Handley writes in a tiny house in her backyard? TO HOME DEPOT, TEAM!

Seth Godin shaves his head 'til you can SEE the brilliance? HONEY! CAN YOU GET THE BACK OF MY HEAD PLEASE?

Process. It's like the skeleton key to our creativity. If we can just possess the right one, the BEST one, we'll do our best work yet.

Today, we go exploring deep into this topic, and we question what makes this concept so damn addicting.

It's Unthinkable.

\>\> Get the Unthinkable Monday AM email by subscribing [http://unthinkable.fm](http://unthinkable.fm)

Boston-based bands who helped make this episode sound great:

- [http://www.ballroomthieves.com/](http://www.ballroomthieves.com/)

- [https://crumbtheband.bandcamp.com/releases](https://crumbtheband.bandcamp.com/releases)

 

FIND JAY HERE:

[[email protected]](mailto:[email protected])

[http://twitter.com/jayacunzo](http://twitter.com/jayacunzo)

[http://snapchat.com/add/jayacunzo](http://snapchat.com/add/jayacunzo)

[http://instagram.com/jacunzo](http://instagram.com/jacunzo)

LINKS TO KNOW:

Justin Blackman on Twitter: [https://twitter.com/@alittlebetterme/](https://twitter.com/@alittlebetterme/)

Justin Blackman's blog: [https://justalittlebetter.net/](https://justalittlebetter.net/)

Knar Bedian on Twitter: [https://twitter.com/live\_hye](https://twitter.com/live_hye)

Sound of Boston: [http://soundofboston.com/](http://soundofboston.com/)

Richard's side project started with that familiar feeling when you just can't wait to see people's reactions. But in this case, it was his own reaction that surprised this serial side hustler.

SUBSCRIBE at [http://unthinkable.fm](http://unthinkable.fm)

FEEDBACK ON THE SHOW?

- Email [[email protected]](mailto:[email protected])

- Tweet [http://twitter.com/jayacunzo](http://twitter.com/jayacunzo)

- Snap [http://snapchat.com/add/jayacunzo](http://snapchat.com/add/jayacunzo)

- Insta [http://instagram.com/jacunzo](http://instagram.com/jacunzo)

 

LINKS TO KNOW:

Richard's side project: [http://theuserisdrunk.com](http://theuserisdrunk.com)

Richard on Twitter: [https://twitter.com/richlitt](https://twitter.com/richlitt)

TOPICS DISCUSSED:

Creativity

Web Development

User Experience

Design

Side Projects

Alcoholism

HubSpot

Hacker News

Startups

Content marketers put creativity up on a pedestal. But when you actually create for a living, you know something far simpler, and you see something hidden in plain sight: brilliance.

SUBSCRIBE at [http://unthinkable.fm](http://unthinkable.fm)

 

FEEDBACK ON THE SHOW?

- Email [[email protected]](mailto:[email protected])

- Tweet [http://twitter.com/jayacunzo](http://twitter.com/jayacunzo)

- Snap [http://snapchat.com/add/jayacunzo](http://snapchat.com/add/jayacunzo)

 

LINKS TO KNOW:

Joe Lazauskas: [https://twitter.com/JoeLazauskas](https://twitter.com/JoeLazauskas)

Cara Hogan: [https://twitter.com/CaraHogan27](https://twitter.com/CaraHogan27)

Chris Heivly: [https://twitter.com/chrisheivly](https://twitter.com/chrisheivly)

 

TOPICS DISCUSSED:

Content Marketing

Creativity

Journalism

Craft

Children

Dogs

Entrepreneurship

Mapquest

TechStars

Startup Incubator

Media

We've all been where Angela is at in her work right now. Today, we dive deep into this feeling and try to make sense of it.

SUBSCRIBE at [http://unthinkable.fm](http://unthinkable.fm)

FEEDBACK ON THE SHOW?

- Email [[email protected]](mailto:[email protected])

- Tweet [http://twitter.com/jayacunzo](http://twitter.com/jayacunzo)

- Snap [http://snapchat.com/add/jayacunzo](http://snapchat.com/add/jayacunzo)

LINKS TO KNOW:

Angela's Twitter: [https://twitter.com/that\_angela](https://twitter.com/that_angela)

Angela's project: [http://ourgreatescape.ca/](http://ourgreatescape.ca/)

TOPICS DISCUSSED:

Content Creation

Photography

Sheep Dogs

Side Projects

Creativity

Craft

Print Media

Journalism

FEEDBACK ON THE SHOW?

- Email [[email protected]](mailto:[email protected])

- Tweet [http://twitter.com/jayacunzo](http://twitter.com/jayacunzo)

- Snap [http://snapchat.com/add/jayacunzo](http://snapchat.com/add/jayacunzo)

 

TODAY'S STORY: The role of your gut instincts in creating exceptional work.

With a story about music legend Sting from executive producer Andrew Davis, followed by the tale of Tim Jensen, a former U.S. Marine who doesn't believe people rise to the occasion as much as they do something else -- something he's mastered and we should, too, if we want to be exceptionally creative.

SUBSCRIBE at [http://unthinkable.fm](http://unthinkable.fm)

LINKS TO KNOW:

Andrew Davis on Twitter: [https://twitter.com/drewdavishere](https://twitter.com/drewdavishere)

Tim Jensen on Twitter: [https://twitter.com/target\_tim](https://twitter.com/target_tim)

Grunt Style: [https://www.gruntstyle.com/](https://www.gruntstyle.com/)

 

TOPICS DISCUSSED:

Music

The Beatles

Tango

Army & Military Service

Graphic Design

Intuition

Craft

Content Marketing

Business Growth

Tyler Littwin took a deep breath, walked up on stage in front of his entire company, and let them have it. And they...loved every minute of it.

Today in this short story about a side project, we hear the tale of Orlando Scampington.

Join the community for content-obsessed content marketers: http://unthinkable.fm

 

LINKS TO KNOW:

Orlando on Twitter: [http://twitter.com/oscampington](http://twitter.com/oscampington)

Tyler on Twitter: [http://twitter.com/tblittwin](http://twitter.com/tblittwin)

Watch Orlando's conference keynote: [https://www.youtube.com/watch?v=EVMHN\_iApIo](https://www.youtube.com/watch?v=EVMHN_iApIo)

Watch Orlando's company pet policy video: [https://www.youtube.com/watch?v=R1ZIL8gOmhQ](https://www.youtube.com/watch?v=R1ZIL8gOmhQ)

Feedback on the show? Say hi to jay via email ([[email protected]](mailto:[email protected])), Twitter ([http://twitter.com/jayacunzo](http://twitter.com/jayacunzo)) or Snapchat ([http://snapchat.com/add/jayacunzo](http://snapchat.com/add/jayacunzo))

 

TOPICS DISCUSSED:

Writing

Thought Leadership

Marketing

Startups

Mobile Apps

Keynote Speeches

Public Speaking

HubSpot

Inbound Marketing

Parody

Comedy

Craft

Creativity

Content Marketing

Company Culture

This week, go behind-the-scenes with the making of Unthinkable with Jay and executive producer Andrew Davis, as the two discuss the thinking behind the show, the audience they're out to serve, and why Jay wants to be the Anthony Bourdain of business content.

Get Monday's email: [http://unthinkable.fm](http://unthinkable.fm)

Follow Jay on Twitter: [http://twitter.com/jayacunzo](http://twitter.com/jayacunzo)

Follow Andrew on Twitter: [http://twitter.com/drewdavishere](http://twitter.com/drewdavishere)

Get daily behind-the-scenes thoughts & moments, plus Jay's One-a-Day On My Way series sharing daily lessons learned: [http://snapchat.com/add/jayacunzo](http://snapchat.com/add/jayacunzo)