Untitled SEO Podcast

Here's your daily dose of SEO!

Welcome to the first episode of "SEO Daily" where we shine a light on the darker aspects of the digital marketing industry that are lurking to catch unwary professionals off guard. Today, Andrew Laws, your guide through the complexities of SEO, shares an alarming trend of sophisticated scams targeting SEO agencies and professionals within the UK. From too-good-to-be-true offers from seemingly reputable brands to dangerous executable files, this episode is a crucial listen for anyone in the UK's digital marketing space.

In This Episode, You Will Learn:

• The new face of digital marketing scams and how they're evolving to target UK professionals.
• Andrew's personal encounter with a scam attempt, offering detailed insights into the tactics used.
• The subtle clues that signal a potential scam and how to respond.
• Protective measures to ensure your agency or business doesn't fall prey to these digital predators.

Helpful Resources:

• Use LinkedIn for a quick check on the identity of individuals claiming to represent large companies.
• Perform a WHOIS lookup to verify the legitimacy and age of domain names.

Join the Conversation:Have you or your agency come across similar scams? Your experiences could help safeguard others in the UK's SEO community. Share your stories and tips with us by visiting our website at yeseo.io 

Closing Note:Thanks for tuning in to "The Untitled SEO Podcast by Yeseo." Your vigilance and engagement are vital as we delve into the realities of SEO and digital marketing within the UK. Subscribe for daily insights and advice aimed at helping you steer clear of scams and optimise your online strategies. Together, let's keep our digital landscape safe and productive.

Stay informed, stay sceptical, and until next time, keep optimising!

This our latest experiment in using multiple channels to share SEO knowledge.

Welcome to the third series of the untitled SEO podcast, hosted by Andrew Laws of Yeseo. In this live action networking series, we're diving deep into conversations with SEO professionals, learning from their experiences and insights. This episode features a special guest, Matt Dickinson, who shares his journey into the freelance SEO world.

#### Key Points Discussed:

- **Matt's Freelance Journey:** Matt Dickinson talks about his transition into full-time freelance SEO work, detailing how what started as a favor for a friend snowballed into a successful freelance career.

- **The SEO Industry's Challenges:** Both Andrew and Matt discuss the common pitfalls within the SEO industry, including the issue of sales teams making unrealistic promises and the importance of maintaining integrity and setting correct expectations with clients.

- **The Value of Personal Connection:** Andrew emphasizes the significance of personal connections and the personality of the agency's team in retaining and satisfying clients, highlighting Matt's success as living proof of this principle.

- **Freelance Challenges and Opportunities:** Matt and Andrew explore the nuances of freelance work, from the initial struggles to the benefits of being able to select clients and work on terms that align with personal values and schedules.

- **Navigating Client Expectations:** A significant portion of the discussion revolves around managing client expectations, especially the unrealistic ones set by the industry at large. Both guests share their experiences and strategies for dealing with such challenges.

- **LinkedIn Strategies and Personal Branding:** Matt shares his approach to leveraging LinkedIn for generating work and establishing a strong personal brand. He stresses the importance of authenticity and engaging genuinely with the audience.

- **SEO Misconceptions and Strategies:** The conversation delves into common SEO misconceptions, the importance of content quality over gaming the system, and the evolving landscape of SEO strategies in response to Google's updates.

#### Conclusion:

The episode wraps up with a reflection on the enriching and insightful conversation, with plans to reconnect in the future for further discussions. Andrew and Matt highlight the importance of authenticity, integrity, and the human element in SEO and freelance work.

In this episode of the "Untitled SEO Podcast," host Andrew Laws engages in a lively discussion with Matthew White, a newcomer to the SEO industry who recently started his own company. The conversation delves into the importance of networking within the SEO community, the benefits of participating in collaborative groups like the Creative Collective, and Matthew's transition from a career in pneumatics to SEO. They explore the evolving landscape of SEO, the impact of AI and content generation, and the significance of authenticity and personal brand in business.

Key Discussion Points:

1. Live Action Networking: The concept of networking within the SEO industry and how it fosters collaboration over competition.
2. Matthew White's Background: Transition from a 14-year career in pneumatics to starting an SEO company, highlighting his passion for the industry and technical sales experience.
3. The Creative Collective: Benefits of participating in networking groups for support and business growth.
4. SEO and AI: Discussion on recent developments in SEO, including Google's deal with Reddit and the implications of AI in content creation.
5. Content Authenticity: The importance of creating genuine content and representing your brand authentically to connect with your audience.
6. Business Growth and Strategy: Matthew shares his business journey, including securing his first client and his approach to building a sustainable client base.

Guest Bio:Matthew White is the founder of an SEO company started in October last year. With a background in pneumatics, Matthew brings a unique perspective to the SEO industry, emphasizing the importance of communication, networking, and authenticity in building a successful business.

**The Untitled SEO Podcast: Episode Featuring Jake Perry - The Journey of a Copywriter**

Welcome to the latest episode of *The Untitled SEO Podcast*, brought to you by Yeseo, the forward-thinking SEO agency committed to pushing the boundaries of digital marketing and SEO practices. Today, we dive into the intriguing world of copywriting with a very special guest, Jake Perry, a seasoned copywriter with a fascinating journey into the profession.

**Episode Highlights:**

- **Introduction to Jake Perry:** Jake Perry, a copywriter with three years of extensive experience, shares his unique path to becoming a copywriter. Discover how Jake transitioned from a student of pharmacology at Liverpool University to a sought-after copywriter, overcoming challenges and leveraging his passion for writing.

- **Live Action Networking:** Host Andrew Loz introduces the concept of live action networking, a key theme for Season 3. This episode exemplifies how connecting with interesting individuals can lead to insightful discussions and learning opportunities.

- **Jake's Early Career and Challenges:** Jake talks about his initial foray into the working world, including his ventures into dropshipping and match betting in Australia. Learn about the setbacks and successes he encountered along the way.

- **The Turn to Copywriting:** Hear how Jake's interest in books and reading, combined with his discovery of the "4-Hour Workweek," propelled him towards copywriting. Despite dyslexia, Jake shares how he embraced his writing skills to carve out a successful career.

- **Living and Working in Mexico:** Jake's journey takes another exciting turn as he discusses his decision to quit his sales job in Manchester and move to Mexico. Find out how living abroad has influenced his work and personal growth.

- **Advice for Aspiring Copywriters:** Jake offers invaluable advice for anyone looking to break into copywriting. From the importance of continuous learning to the value of networking, Jake's insights are a must-hear for budding writers.

- **Closing Thoughts:** Andrew and Jake wrap up the episode with their final thoughts on the evolving field of copywriting and how it intersects with SEO. They also touch on the importance of persistence, creativity, and adaptability in achieving professional success.

**Show Notes:**

- Find Jake Perry: https://jakeperrywrites.com/

**Listen and Subscribe:**

Don't miss out on future episodes of *The Untitled SEO Podcast*. Subscribe on your favourite podcast platform and join us as we explore the latest in SEO, digital marketing, and beyond with industry experts and trailblazers.

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We hope you enjoy this episode of *The Untitled SEO Podcast*. Your feedback is invaluable to us, so please leave us a review and share your thoughts. Stay tuned for more insightful episodes brought to you by Yeseo.

**Episode Summary:**  

In this enlightening episode, we dive deep into the world of gamification with the renowned expert, designer, and author, Betty Adamou. Discover how gamification is revolutionizing market research, marketing strategies, and customer engagement through innovative approaches and technologies.

**Guest Bio:**  

Betty Adamou is a pioneer in gamification, having introduced the concept of Research Games. Her work focuses on making data collection more engaging, improving the quality of insights gathered through market research.

**Highlights of the Episode:**

- **Journey into Gamification:** Betty shares her personal and professional journey that led her to gamify research and data collection, creating a new paradigm in the process.

- **The Concept of Research Games:** An in-depth look at how Betty's invention is transforming the landscape of market research by making it more engaging and fun for participants.

- **Solving Engagement Problems:** Discussion on the challenges of traditional survey methods and how gamification provides solutions to increase response rates and data quality.

- **Applications in Marketing and Advertising:** Insights into how gamification is being utilized beyond research, especially in creating compelling marketing and advertising strategies that captivate audiences.

- **Future of Gamification:** Betty offers her predictions on the future developments in gamification, emphasizing its growing importance in various sectors.

**Recommended Resources:**

- Betty Adamou's book on gamification https://amzn.to/3UJsrVN

- Research through Gaming website for more insights into gamification in market research https://gamesandgamification.com/

**Connect with Betty Adamou:**  

- LinkedIn https://www.linkedin.com/in/bettyadamou/

- website https://www.bettyadamou.com/ 

**Closing Thoughts:**  

This episode not only sheds light on the power of gamification in research and marketing but also inspires listeners to think creatively about engaging their audiences. Betty Adamou's pioneering work exemplifies how gamification can lead to more meaningful interactions and valuable data collection.

Some people are born into SEO greatness, others have SEO greatness thrust upon them. Okay, so nobody believes that. But the journey that leads people into SEO is always fascinating. Out of all the people we've spoken to, Ben's journey easily covers the most miles.

From buying a one-way ticket to New Zealand, through frankly terrifying adventures in hreflang for a multinational, Ben has covered more ground than Frodo Baggins.

Just doing a bit of SEO is never enough, for SEO to really kick ass you need to be strategic about it, and that's where creativity comes in. This topic runs like a golden through through this episode of the Untitled SEO Podcast.

In this fun conversation our host Andrew Laws and Ben also discuss the joy of technical SEO and the increasing importance of creativity in SEO.

Find Kevin on LinkedIn - https://www.linkedin.com/in/kevinjwiles/

After building and then selling a hugely successful lawn care business in Tennessee (USA), Bryan Clayton found himself at a loose end. So he did what any sensible person would do and started up another new business.

Ten years have passed since Bryan and his co-founders launched https://www.yourgreenpal.com/. In this cheerfully animated conversation, Bryan shares the story of his journey so far.

If you are considering seeking investment to grow your business, then you really need to listen to this episode. Bryan shares some pearls of wisdom that could change the path you are on.

We also talked about the similarities between making it big as a musician and building a successful business.

https://www.linkedin.com/in/bryan-clayton-a96b33214/

https://www.yourgreenpal.com/

Welcome to the Untitled SEO Podcast, the podcast where we dive into the ever-evolving world of SEO in a very human way. I'm your host, Andrew Laws, and in this episode, we're joined by the snowboarding SEO specialist and all-around good egg Kelly Drewett. 

**Episode Overview:**

Join us as we explore the intricacies of Search Engine Optimization (SEO) and web design with Kelly Drewett. With a wealth of experience in the field, Kelly shares her journey, from the early days of her career to becoming a seasoned professional in SEO and web design. 

**Key Topics:**

1. **Kelly's Professional Journey:** Discover how Kelly's career evolved over the years, leading her to become an expert in SEO and web design.

2. **The Art and Science of SEO:** Delve into the technical and creative aspects of SEO. Understand how balancing these two elements is crucial for success in the digital space.

3. **Unique Websites:** Learn about the importance of creating unique and engaging websites that stand out in a crowded online world.

4. **Intersecting Creativity and Technical Skills:** Explore how Kelly combines her creative flair with technical prowess to excel in the SEO industry.

5. **Personal Anecdotes:** Get a glimpse into Kelly's personal interests and how they intertwine with her professional life, providing a unique perspective on her approach to SEO and web design.

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**Conclusion:**

This episode provides invaluable insights into the dynamic nature of SEO and web design, offering listeners a deeper understanding of what it takes to succeed in the digital realm. Whether you're a seasoned professional or just starting, Kelly's expertise and personal stories are sure to inspire and inform.

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**Contact Information:**

- Kelly Drewett: https://www.linkedin.com/in/kellydrewett/

- Andrew Laws: https://www.linkedin.com/in/andrewlaws/

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**Acknowledgments:**

Special thanks to Kelly Drewett for joining us in this enlightening conversation and to our listeners for tuning in. Stay connected for more episodes where we explore the digital world with industry experts.