Untitled SEO Podcast

In this podcast episode, Andrew Laws engages in a lively conversation with Katie Thompson, founder of Pink Lingo. They cover Katie's transition from journalism to content marketing, including the inception and growth of her business. Key topics include the challenges and rewards of moving from journalism to SEO-focused writing, the importance of networking in business, and maintaining work-life balance. This episode offers valuable insights for anyone interested in content marketing, entrepreneurship, and career evolution.

Welcome to another insightful episode of the Untitled SEO Podcast, where your host, Andrew Laws, engages with leading minds in the world of SEO and marketing. This episode features an engaging and thought-provoking conversation with Jeff Beale, also known as Mr. Marketology.

Key Discussion Points:

1. The Art of Networking in Marketing: Jeff and Andrew delve into the importance of building genuine relationships in the marketing world, beyond the stiffness of formal conferences and talks.
2. Jeff Beale’s Origin Story: Discover Jeff’s journey from his time in the Air Force to becoming an expert in web development, SEO, and marketing strategy. It’s a story of evolution and adaptation in a rapidly changing digital landscape.
3. The Misconceptions of Social Media and SEO: Jeff addresses common misconceptions about social media’s role in business growth and the nuances of effective SEO strategies.
4. The Role of AI in Modern Marketing: A forward-looking discussion on how AI is transforming the way we approach content creation, SEO, and data analysis.
5. Strategic Approach to Marketing: Jeff emphasizes the need for a well-thought-out marketing strategy, highlighting the importance of understanding your audience and aligning your offerings to their needs.
6. Debunking Digital Marketing Myths: From the overemphasis on social media to misunderstanding Google's algorithms, Jeff provides clarity and practical insights.
7. Jeff Beale’s Book Discussion: Learn about Jeff’s book, which focuses on breaking down silos in corporations and effectively automating marketing processes.
8. Parting Thoughts: Jeff leaves listeners with a powerful message: the key to business success lies not in chasing revenue but in developing a solid strategy and building strong relationships.

Find Jeff on LinkedIn - https://www.linkedin.com/in/jeffbeale/

This is the second time Stewart Townsend has been a welcome guest on the Yeseo untitled SEO podcast. In our first conversation, we touched on the death of email and lightly grazed some other fascinating topics we wanted to dig deeper into.

Most of our conversation revolved around sales and marketing. We shared experiences and ideas for improving customer engagement. We also dug into transparency and why some companies refuse to put prices on their websites.

Stewart Townsend has a long history of working in tech, in the corporate world and in startups. This episode is fascinating, friendly and insightful. If you are interested in the evolving sales and marketing landscape, this podcast episode is for you.

Find Stewart on LinkedIn

Hullo Me

Always on Mobile

Clare Lucas helps businesses grow by enhancing their productivity and efficiency. In this episode of the Yeseo podcast, we have the great pleasure of welcoming Clare as a guest.

We were going to write up some show notes for this episode, but Clare’s biography was so good we’ve used that instead. This is proof of how brilliantly efficient Clare is to work with!

Meet Clare Lucas, the dynamo fuelling the momentum behind UK Ducks In A Row Ltd. Clare’s voyage into the realm of virtual assistance kicked off during the pandemic, ignited by the realisation that small businesses needed practical solutions and outstanding support behind the scenes but required a much more flexible approach than the conventional way of employing staff.

Starting up as Clare Lucas Real Business Solutions in 2020, it didn’t take long for her to see that the potential goes far beyond the traditional boundaries of virtual assistance. Therefore, the business evolved into an outsourcing agency providing organisations with everything from everyday admin to business development and strategy support. Ducks In A Row became the name because no matter the organisation, they get you organised!

Clare’s journey reads like an adventure novel rather than a typical biography. Opting out of the usual university path, she embarked on a globetrotting escapade, starting in America, working at a summer camp, then through New Zealand and Australia. Upon returning, she dipped her toes into the travel industry pool, where she established herself as an expert salesperson when it came to Australia and New Zealand. And the perks? All-expenses-paid trips to destinations like Australia, Singapore, Iceland, and beyond. Now that was the good life!

With a track record as eclectic as a mixed tape, Clare’s career spans from sales management in travel to various roles within local government. Over an eight-year period, she transitioned from an Executive Assistant to a tech-savvy project coordinator before stepping into the world of strategic communications. On leaving local government, she joined the senior leadership team for a local independent company with responsibility for contracts, products, sales, and marketing, that was until that ‘thing’ called Covid hit.

These days, Clare calls Suffolk her home turf. As a wife, mum to a teenage son, a primary school daughter, and a quirky half-pug, half-sausage dog fur baby, combined with responsibilities as a charity trustee and parent governor, her life is an ongoing juggle of roles. Beyond the hustle, Clare’s heart beats for globetrotting, and she seizes every chance to create cherished memories with her family around the world.

So, what makes Clare the go-to gal for UK Ducks In A Row Ltd? Authenticity. Her journey is a testament to her commitment to empowering businesses, charities, CICs, and film productions. When you connect with Clare, you’ll have a collaborative journey!

Find Clare on LinkedIn https://www.linkedin.com/in/clare-lucas-ducks-in-a-row/

Visit the Ducks in a Row website https://www.ducks-in-a-row.uk/

Ben Herbert is third-generation self-employed. His grandparents ran businesses, his parents run businesses and age 20 Ben started his own business.

Like a lot of business owners it appears that Ben confused being busy, and working long hours with success. By his own admission, 'success' certainly didn't feel good.

Now Ben is on a mission to help business owners to break the cycle of crappiness. Ben coaches the business, the body and the soul. In this frank conversation, we discuss the stresses of business ownership and what we can all do to be kinder to ourselves.

Find Ben in Instagram - https://www.instagram.com/_benherbert/

Find Ben on LinkedIn - https://www.linkedin.com/in/bjherbert/

Becoming the unstoppable Podcast - https://open.spotify.com/show/2AJXcDSS4qcQeN8Sjfmcmp?si=e733d120146d4d10

**Episode Summary:** 

In this enlightening episode of 'The Untitled SEO Podcast', host Andrew Laws engages with Ben Herbert, an online health coach and third-generation entrepreneur. Ben shares his journey from a sporty background to becoming a successful business owner and health coach. He discusses the crucial balance between maintaining personal health and running a business, offering insightful anecdotes and practical advice.

**About the Guest:**

Ben Herbert comes from a lineage of entrepreneurs and athletes, which profoundly influenced his career path. His early foray into professional football didn't pan out, but his passion for business and sports persisted. Ben's personal experience with health mismanagement while running his first business, a personal training venture, led him to a transformative period. He founded 'Become The Unstoppable', where he helps business owners enhance their health for better business outcomes.

**In This Episode, You Will Learn:**

1. The impact of entrepreneurial stress on personal health and relationships.

2. Strategies for managing health alongside the demands of running a business.

3. Real-life stories of transformation Ben has witnessed in his clients.

4. The importance of defining success and understanding the 'why' behind business and health goals.

5. Ben's personal journey of overcoming burnout and finding fulfillment in helping others.

**Notable Quotes:**

- "Your business development is always going to be limited to your personal development." - Ben Herbert

- "You are the power plant of your business. If you are not in a healthy spot, it's going to make business tough." - Ben Herbert

**Conclusion:**

This episode is a must-listen for entrepreneurs and small business owners struggling with the balance between personal health and professional success. Ben Herbert's insights and advice offer a roadmap to becoming more resilient, focused, and ultimately, unstoppable in both business and life.

**Co-Hosts:**

- Andrew Laws, Senior SEO Lead and Founder of Yeseo

- James Kindred, Experienced Graphic Designer and Business Owner

**Special Guest:**

- Sophie Robinson, Marketing Agency Owner at Moodi

**Overview:**

Join co-hosts Andrew Laws and James Kindred in this engaging and laughter-filled AMA session on LinkedIn Audio. This episode featuring special guest Sophie Robinson explores the interplay of SEO, marketing, and graphic design, offering listeners a unique blend of expertise, humor, and practical insights.

**Highlights:**

1. **Sophie Robinson’s Marketing Wisdom:**

   - Her approach to holistic marketing support and the impact of social media on businesses.

   - Tailoring marketing strategies to diverse industries, from charity to retail.

   - The real-world results of effective social media engagement and content creation.

2. **Co-Host Insights:**

   - Andrew Laws shares his decade-long journey in SEO, emphasising client-friendly strategies and impactful results.

   - James Kindred discusses his 20-year experience in graphic design, highlighting the importance of creativity in branding and marketing.

**Key Moments:**

- A lively exchange of ideas and experiences, punctuated with frequent laughter and anecdotes.

- Discussions on the evolving digital marketing landscape and its challenges.

- The importance of SEO and design in building a successful online presence.

**Conclusion:**

The episode concludes with a light-hearted wrap-up, reiterating key takeaways and the value of integrating SEO, marketing, and design strategies.

**Next Episode Teaser:**

Don’t miss our next Wednesday’s AMA, promising more insights, laughter, and expert advice on the world of SEO and digital marketing.

In this special Ask Me Anything (AMA) edition of the Untitled SEO Podcast, hosts Andrew Laws and James Kindred delve into a variety of topics ranging from SEO to design, tech, and the creative process. Recorded during a LinkedIn Audio event on November 22, this episode offers a unique blend of professional insights and engaging discussions.

Key Topics Discussed:

• The intersection of SEO, design, and technology.
• Experiences and challenges of hosting LinkedIn Audio events.
• Insights into the creative process and startup culture.

Important Quotes/Moments:

• Andrew discussing the versatility and challenges of LinkedIn Audio events.
• James sharing his experiences in design and technology.

Guest Information:

• James Kindred: A seasoned expert in design, tech, and AI, James brings a wealth of knowledge and a unique perspective on the creative and startup world.

Don't forget to subscribe to our podcast for more insightful discussions. Join us live every Wednesday at noon GMT on LinkedIn for our AMA sessions, and feel free to send in your questions!

Submit your questions at https://yeseo.io/ama/

We have been doing some research into some of the challenging questions SEO sceptics ask SEO agencies. Some of the questions were really surprising, some were reassuring and none are irrelevant!

In this episode Yeseo founder Andrew Laws runs through the questions and explains why getting a clear answer is so important.

Here's a recap of the questions:

How do you measure ROI?

What sort of return can you expect to see? How long will it take?

Ask for a case study

Ask about pricing models

Are there any hidden costs?

How can the agency ensure they are cost-effective?

How do you tailor your SEO strategies?

What are you doing to ensure sustainable results?

What makes your SEO strategies different to strategies of other agencies?

How experienced is your agency?

Asking for case studies

Ask to speak to clients of the agency

Ask for relevant examples of previosu work

Ask what niches the SEO agencies has worked in

What is the agency doing to stay up to date?

How often does the agency send SEO reports?

How much SEO knowledge are you expected to have as a client?

What strategy does the agency use to adapt to changes in SEO practice?

How does the SEO agency comnunicate?

How is client feedback incorporated into SEO strategies?

We all accept that in business, being a 'Jack of all trades and master of none' is a bad thing. Yet so many business people try to be all things to all people. How often have you asked a client who their target audience is, and they have replied 'everyone'?

Voiceover artist Martin Whiskin and filmmaker/photographer Ben Bowles have built a network in a niche. To find out more about the roots of The Creative Collective Networking Group, I invited Martin to join me for a Live Action Networking (LAN) session.

Martin's official biog

Martin is a voiceover artist from Kent and works with brands and organisations like Tesco, Arsenal FC, BBC and Dave’s Fish Bar. He also co-runs The Creative Collective networking group – a networking group for creatives. Funny that.

Martin on LinkedIn - https://www.linkedin.com/in/martin-whiskin-voiceover/

Martin's website - https://www.martinwhiskin.co.uk/

The Creative Collective Networking Group - 

Subscribe to The Filter email newsletter at https://yeseo.io/subscribe/

The Filter Podcast - Episode 2: Demystifying SEO and Google's Quality Standards

Welcome to the second episode of "The Filter," where we dive into the ever-evolving world of SEO and how you can stay ahead of the curve. In this episode, we tackle some of the most pressing questions and misconceptions in the SEO world.

Highlights of this episode:

• Not Rocket Appliances: We kick off with a candid discussion about how SEO experts understand what Google considers as 'quality content.' It's not as mystical as it seems, and we're here to demystify it for you.
• Expert Insights: Dive deep into practical strategies and tips that can help you align your content with Google's preferences. Whether you're a seasoned pro or just starting out, there's something for everyone.
• Community Interaction: We value your feedback! Let us know if you want more in-depth analysis or a focus on specific topics in future episodes.
• Subscribe for More: Remember, to get the full experience with all the juicy links and resources, subscribe to our email list at https://yeseo.io/subscribe/ Don't miss out on these valuable extras!

Thank you for tuning in to "The Filter." Whether you're watching on YouTube, listening on your favourite podcast platform, or reading our email version, we appreciate your support. Stay tuned for more insightful episodes on making the most of your SEO efforts!