Welcome to episode six. In this episode, Kevin gives his perspective on where the advertising and marketing industry is headed over the next 5-10 years and how creative professionals can future-proof their skills. Please give it a listen!

For more information on NIfty Picnic Creative Marketing visit: https://www.niftypicnic.com/

Have a question? Have an opinion? Contact me: [email protected]

In this episode, Kevin talks about how to make a big impact on a small marketing budget. He explores the importance of determining your business problem, how to use the sales funnel to allocate marketing spend, and the importance of using video across key social platforms for successful video content creation. Want to know how to make your marketing dollars work harder? Have a listen.

For more information on NIfty Picnic Creative Marketing visit: https://www.niftypicnic.com/

Have a question? Have an opinion? Contact me: [email protected]

This is part 2 of Unlocking Your Creativity. In this episode, I speak about the creative process for ideation and campaign ideas, the importance of a good brief and how to hone in your thinking to let great ideas rise to the top.

 For more information on NIfty Picnic Creative Marketing visit: https://www.niftypicnic.com/

Have a question? Have an opinion? Contact me: [email protected]

Looking to find ways to supercharge your creative marketing ideas? In this episode Kevin Simcock talks about how to unlock creative thinking, the importance of curiosity and the two main ingredients in effective creative ideas - authenticity and human truth.

Important links
Neilsen Stats – Creativity and effectiveness. https://www.nielsen.com/insights/2017/when-it-comes-to-advertising-effectiveness-what-is-key/

 Wired to Create: Unraveling the Mysteries of the Creative Mind
https://www.amazon.com/gp/product/0399174109/ref=as_li_tl?ie=UTF8&camp=1789&creative=390957&creativeASIN=0399174109&linkCode=as2&tag=gregooscicen-20&linkId=ABBVJTCOH3PI75MX

Heinz bottle label - https://www.fastcompany.com/90399929/heinz-redesigned-the-ketchup-label-to-show-us-all-how-to-master-the-perfect-pour

 For more information on NIfty Picnic Marketing visit: https://www.niftypicnic.com/

Have a question? Have an opinion? Contact me: [email protected]

In this episode, we break down the truth and myths about Ai. We talk about the importance of the almighty Ai prompt and how to craft the perfect prompt to get better results. As if that weren't enough, we cover off how to incorporate Ai into your business.

Here are some important and useful links Kevin mentions in the podcast:
Unreal Engine video Ai example - https://www.youtube.com/watch?v=pnaKyc3mQVk
Chat GPT - https://chat.openai.com/
Google Ai integration - https://www.google.com/search?q=google+ai&rlz=1C5CHFA_enCA773CA773&oq=Google+ai&aqs=chrome.0.35i39j46i199i433i465i512j0i131i433i512j0i433i512j0i131i433i512j69i60l3.1816j0j7&sourceid=chrome&ie=UTF-8#fpstate=ive&vld=cid:ddc7c668,vid:6DaJVZBXETE

  For more information on NIfty Picnic Marketing visit: https://www.niftypicnic.com/

Have a question? Have an opinion? Contact us: [email protected]

Be sure to catch the next episode of Nifty Thinking - The Creative Process and How to Unlock Your Creativity!

In this episode, Kevin describes how he started his career in advertising and marketing. He explains the importance of three fundamental growth steps to creating or relaunching a successful brand: 
Growth Step #1- Knowing your value and The Value Equation.
Growth Step #2 – What does your brand stand for?
Growth Step #3 – Really understand your consumer.

Steve Jobs / What Apple Brand Stands For: https://www.youtube.com/watch?v=keCwRdbwNQY
Simon Sinek Tedtalk Your Why: https://www.youtube.com/watch?v=u4ZoJKF_VuA

If you have any questions about the content in Episode 1 or if you would like to contact Kevin regarding a project please reach out here: [email protected]
For more information on Nifty Picnic Marketing visit here: https://www.niftypicnic.com/

A brief overview of what the Nifty Thinking podcast is about, what's in it for you as a listener, and who the heck the host is.