Ever dreamt of having a wardrobe like Cher in Clueless? Or wish you could look as polished as the women in Suits or Scandal? The answer is with Wear That! CEO and Founder Heidi Shara is disrupting the retail industry and in her conversation with Anna you'll hear the ins and outs of quitting a “safe” corporate job and going after an idea 20 years in the making, disrupting a billion dollar industry and speaking to the wants and needs of real women and what her advice is to someone in her shoes when she started out! 

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Bio:

Heidi Shara wanted to provide real women, with real jobs, doing real things, a luxury service that gave them the tools to not only look stylish but to feel amazing. Having spent the last 10 years working as a womenswear Buying Manager- most recently for international luxury RTW brands,  she saw a gap in the market; to provide real women with a service typically designed for VIP high end consumers only - styling. With that, Wear That was founded in 2018, and has been growing ever since. The business was disruptive to the retail market as we know it, and got selected to backed by Chalhoub Group’s start-up incubator, The Green House.

Heidi has styled and created collections and dressed women in her home country of Australia, but also London, Paris, China, India and Italy, just to name a few. She is now focused on driving a new way for consumers based in Dubai and revolutionising the way people shop.

Zeynab El-Helw has cemented her place in the fashion industry over the years, amassing over 2 million followers on Instagram under the pseudonym ‘Fashion Pirate’. Theres so much more to Zey than just that number though and this episode is a conversation with so much depth and insight to it, I am literally blown away.

We covered:

⚡The biggest lesson learnt in launching her latest collection @rebornsociety____

⚡How she’s prioritizing her health and actively placing boundaries on her time and work

⚡Why writing and journalling are so important to her daily routine

Specifically, what I loved most about this episode was that Zey shared her passion for her work and focus for her family in such a raw and honest way. See more @zeynabelhelw on Instagram

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Bio:

Zeynab El-Helw graduated from Central St. Martins, faculty of fashion: costume/ theatre design, earned a master’s degree in marketing and a second master’s in international business management. She moved to Dubai in 2009 and worked for Dior, managing its marketing for the Middle East, Africa and Turkey. In 2014 she started Fashion Pirate, an online blog and boutique “to develop something on my own' where she commenced with sharing blog articles on her fashion style and travel then developed further to also curate jewellery/ accessories and further broadened into clothing,” curating items with a style she calls “street glam for the unisex" all under the umbrella of the Fashion Pirate shop. 

She then went on to launch a maternity line in parallel with her first pregnancy which was a huge success. Fast forwarding 2 years she is now expecting her second baby and has just launched a super fresh young eco positive sustainable unisex fashion label she has heavily been focused on the last two years called Reborn which has taken us back to her roots, which we can’t wait to see more of. Today Zeynab is a well known Fashion/Lifestyle/ Travel blogger/ influencer in the Middle East and Europe, successful entrepreneur.

Our guest today is Elisa Bruno. She works at the intersection of fashion, lifestyle, technology and culture, and leads the team at Level Shoes as General Manager. Elisa has more than 20 years of retail experience across Europe and the Middle East. She shares what it takes to lead a team in the post corona world, creativity and cultivating that in your work and life and of course we’re going to indulge ourselves and talk about shoes!

Ultimately, what you'll learn from Elisa is that it is the people around you who you can directly influence and elevate with your approach to work, no matter what industry you're in. See more of the latest campaign from Level Shoes at https://www.levelshoes.com/next-level-runway-women and connect with Elisa on LinkedIn https://www.linkedin.com/in/elisa-bruno-gmlevelshoes/?originalSubdomain=it

To jump on the AccelerateHer Waitlist sign up here https://www.achievher.com/accelerateher-q3-2021

Today we're going to be celebrating YOU! This episode features highlights from our Achievher community call available exclusivly for Achievher members. There’s a full coaching call so head on over to www.achievher.com to watch the video and and endless amount of resources and training!

Now, why celebrate? It is our theme of the month here at Achevieher but the truth is…

We're such a goal-oriented culture. People get a thrill from achieving their goals - but are all too quickly straight onto the NEXT thing. As natural achievhers we set goals - but part of this is also to help people take stock and celebrate their achievements. And the half way point through a year is a great place to help you pause and celebrate your success - what you've achieved.

Be very clear about the difference between “it can be better” and “it’s not good enough.”

Which one do you use more often to describe your work?

In this episode Anna unpacks the blocks perfectionism can cause and more importantly, what you can do about it. 

Join us for a full LIVE masterclass on the topic next week, sign up at www.achievher.group 

In the next episode of the Achievher Book Club (ABC) we look at 'No One Can Change Your Life Except For You' written by Laura Whitmore - an Irish television presenter, model, and actress. Laura has learned that optimism, self-belief and learning to accept yourself, will bring you more than anyone else can ever give you. And she shows how her own struggles can help you through yours.

Join the Achievher Membership Platform here https://www.achievher.group

Listen to our last ABC episode here https://podcasts.apple.com/ae/podcast/21-how-to-know-youre-in-toxic-friendship-how-to-breakup/id1523884001?i=1000520038760

In this short training session from Anna you'll hear about the 3 C's of Personal Branding and why its been getting such a bad reputation. She'll take you through options if you don't feel like you want to show your face on camera and what her tips are for managing different platforms simultaneously. 

In this episode Anna fires some getting to know you questions at Candice Ford, our Head Coach in the Achievher platform. Hear how different the two of them are, what she wishes she could tell her 18 year old self and uncover her biggest professional highs.

Sign up to the Self Love Challenge here https://www.achievher.group/Self-Love-Challenge-Opt-In