Unwritten+

Seriencamp Conference Special!

In this episode, I talk to Andri Ómarsson, co-CEO of Glassriver and one of the driving forces behind Iceland’s global TV boom. What starts as a chat about icy road movies (Cold Fever, anyone?) turns into a personal revelation: I suddenly realize The Case—a show we invested in 11 years ago as a coproduction at Red Arrow—was actually the first-ever Icelandic international co-production. And I only found that out mid-interview.

We also talk about:
– how wine, cod, and good instincts lead to cross-cultural storytelling
– what it feels like to “hit the wall” in Cannes
– why Trump’s proposed 100% tariff on foreign-shot films would be a disaster for Iceland’s production scene

– …and what Michael Bay has to do with Andri’s approach to success—yes, really.

Plus: Andri’s wild past in extreme production services—from diving with a camera in freezing water to operating Iceland’s first helicopter camera mount.

A sharp, fun, human conversation about building stories—and companies—across borders.

Connect with Andri over LinkedIn: https://www.linkedin.com/in/andriomarsson/

Take a look at Glassrivers Website here:

https://www.glassriver.is

Unwritten+ brings you conversations with people working across cultures and borders in media and beyond. In this special series for Seriencamp Conference, Germanys leading series festival and conference, I talk to some of the speakers and guests of Seriencamp to explore their creative sparks and global perspectives. More to come soon!