UP and to the RIGHT: Strategy and Tactics of Analyst Influence episodes:

• December 13, 2015Chapter 9. The Analyst Inquiry

  Orchestrating the optimum inquiry with the analysts.

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• December 13, 2015Chapter 21. Wrap Up

  Conclusion. And if you want to pursue your MQ strategy with the author reach out at [email protected]

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• December 13, 2015Chapter 20. What Not To Do

  Here are several things that will set you back on your journey UP and to the RIGHT.

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• December 13, 2015Chapter 19. Responding to the MQ Questionnaire

  Responding to the MQ Questionnaire is one of the most arduous tasks. Doing it properly is also the most important task.

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• December 13, 2015Chapter 18. Guerrilla Tactics

  This is the fun stuff. Mad Men style analyst influence.

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• December 13, 2015Chapter 17. Leveraging Social Media

  Tips, tricks, and techniques of using Twitter, Linkedin, etc. for analyst influence.

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• December 13, 2015Chapter 16. Managing Wikipedia

  Top secret method for presenting your best face to the analyst community via Wikipedia.

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• December 13, 2015Chapter 15. The Role of the Sales Team

  Time to fire back at sales.

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• December 13, 2015Chapter 14. The CEO's Role

  An analyst influence strategy must bring in the CEO and executive management.

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• December 13, 2015Chapter 13. Symposium

  The IT/Expo and Symposium is Gartner's biggest event. It's expensive but you will never find such a concentration of buyers in one place.

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