Selling business assets, whether equipment, inventory, real estate, an entire estate, or a lifetime's worth of merchandise, can feel overwhelming. In this episode of Up In Your (Family) Business, host Todd Rimer sits down with Zack Burgess, owner of Burgess Auctions LLC, to explore how auctions can provide a fair, efficient, and surprisingly profitable way to sell your assets and reach the right buyers — locally, regionally, and worldwide.

With more than 28 years of experience, thousands of auctions, and a deep understanding of shifting market conditions, Zack breaks down what family business owners need to know before selling anything of value. He explains why auctions can generate significantly higher returns than private sales, how technology has reshaped the auction industry, and what steps sellers can take to maximize results.

Whether you're preparing for a transition, clearing excess inventory, restructuring your business, or simply exploring your options, this conversation will help you see auctions not just as an exit, but as a strategic tool for protecting value, preserving legacy, and creating opportunity.

In this episode of Up In Your (Family) Business, Todd Rimer talks with Kyle Masengale Vice President of ASAP Payroll Service, a family-owned Indianapolis company that has thrived by staying focused on what it does best.

Kyle shares his journey stepping into the family business, the lessons he's learned from his dad, and the guardrails ASAP uses to stay true to its brand. From accurate, compliant payroll and documentable onboarding to delivering personalized, responsive service, ASAP proves that staying small in scope doesn't limit growth. It sharpens your impact.

Family business leaders will gain insight into avoiding brand dilution, protecting reputation, and making a big impact without being everything to everyone. Kyle also discusses how his family experiences, including shared sports traditions, reinforce the values that make ASAP stand out.

Family business leaders will gain insight into avoiding brand dilution, protecting reputation, and making a big impact without being everything to everyone.

Life insurance is often misunderstood, underestimated, or completely overlooked, especially by busy business owners and growing families. But did you know that over 100 million Americans are uninsured or underinsured? Or that nearly 1 in 3 people would face financial hardship within a month if their household's primary earner passed away unexpectedly?

In this episode, we sit down with Alex Parrish, Financial Advisor and Director at The Spectrum Financial Group, to learn the value of life insurance beyond the traditional sales pitch. With deep expertise in holistic financial planning, Alex explains the different types of life insurance and shares common misconceptions, like why being "self-insured" is a (dangerous) myth.

Whether you're a business owner planning for long-term financial security or a parent protecting your family's future, this conversation offers practical, eye-opening insights into how life insurance can be a powerful tool, not just a safety net.

Tune in to learn:

• The true purpose and types of life insurance

• Why life insurance is more than just a death benefit—it's a living financial tool

• The risks of overestimating how much coverage you have or need

• How to avoid the most common life insurance mistakes

• Why regularly evaluating your policy can save you money and improve protection

• Ways life insurance can support long-term financial stability

• How to evaluate your financial strategies with taxes—not just ROI—in mind

If you've ever questioned whether you need life insurance, if you have the right kind, or the correct amount of coverage, this episode is for you.

Everything's changing… now what?

What do you do when you feel like you can't keep up?

What if things aren't going how you thought they would?

How do you handle all the changes at once?

What if you are tired, but people are still counting on you?

How do you make good choices when you can't see the whole picture?

In this part 2 episode, we continue to speak with Kevin & Jaime White, co-founders of Believe Crew, a visionary advisory team that helps leaders, family businesses, and partnerships realign from the inside out, especially when the stakes are high and the pressure feels overwhelming.

This coaching duo brings sharp strategy and deep humanity to every conversation. They've helped leaders navigate succession, resolve silent tension in partnerships, and return to the heart of their calling.

Grounded in empathy and unafraid to ask the hard questions, they help leaders see clearly, decide confidently, and lead in a way that leaves both their business and their people better.

Together, we explore the silent weight many entrepreneurs carry: the pressure to catch up, the fear of getting it wrong, and the exhaustion of always being on, and how to lead from a place of peace instead of panic. If you've ever felt like something is "off" but can't name it, this conversation will help you find language for it and the courage to realign.

Everything's changing… now what? What do you do when you feel like you can't keep up?

What if things aren't going how you thought they would?

How do you handle all the changes at once?

What if you are tired, but people are still counting on you?

How do you make good choices when you can't see the whole picture?

In this episode, we speak with Kevin & Jaime White, co-founders of Believe Crew, a visionary advisory team that helps leaders, family businesses, and partnerships realign from the inside out, especially when the stakes are high and the pressure feels overwhelming.

This coaching duo brings sharp strategy and deep humanity to every conversation. They've helped leaders navigate succession, resolve silent tension in partnerships, and return to the heart of their calling.

Grounded in empathy and unafraid to ask the hard questions, they help leaders see clearly, decide confidently, and lead in a way that leaves both their business and their people better.

Together, we explore the silent weight many entrepreneurs carry: the pressure to catch up, the fear of getting it wrong, and the exhaustion of always being on, and how to lead from a place of peace instead of panic. If you've ever felt like something is "off" but can't name it, this conversation will help you find language for it and the courage to realign.

Cheyenne Toombs joins host Todd Rimer to explore how today's most successful brands are not just selling, they are connecting. Together, they discuss the evolving landscape of marketing, from the pre-COVID-19 era to today's hyper-competitive digital environment. They explain why traditional digital tactics such as SEO and advertising aren't always the answer and how authentic storytelling and human connection have become essential components of a strong content and marketing strategy.

You will learn why discovering your brand voice matters more than ever, how values and purpose shape long-term success, and why relationship-driven marketing often outperforms sales-focused approaches.

Whether you are refining your brand message or rethinking your entire marketing strategy, this conversation will inspire you to shift from transaction to connection and tell a story worth hearing.

In this episode of Up In Your (Family) Business, host Todd Rimer reconnects with Marcy Renken to explore how a small shift in perspective can transform leadership, reduce burnout, and re-energize your team.

Marcy is an Exceptional Outcomes Strategist and the founder of Orchestrated Performance. She helps leaders and teams unlock their full potential by shifting the way they think, respond, and engage at work. At the heart of her approach is a simple but powerful truth: perspective drives performance.

Building on their first conversation, Marcy goes deeper into the mindset behind performance, and why how we see our challenges often matters more than the challenges themselves.

You'll learn:

• Why burnout is often about mindset, not just workload

• How to move from self-blame to solution-seeking

• The critical role leaders play in modeling mindset and resilience

• How a small shift in perspective can lead to big changes in energy, performance, and results

Whether you're navigating family dynamics, leading through pressure, or simply trying to stay engaged in a demanding season, this conversation offers insights and strategies to help you lead with clarity, confidence, and purpose.

What sets family businesses apart? It's the deep-rooted, purpose-driven values that don't just preserve tradition—they shape what comes next. These values aren't just sentimental—they're strategic. Research shows that companies led by families who prioritize their core values outperform competitors, build lasting loyalty, and weather challenges with resilience.

In this episode of Up In Your (Family) Business, we sit down with Jeff Boone, co-owner of Cowpokes Work & Western and Jeff Boone Auction & Realty, to explore how values become more than words—they become a way of doing business.

We explore how family business values are defined, lived, and passed down across generations—and how they drive long-term success, shape company culture, and inform everyday decision-making.

Jeff shares real-life examples of values in action—moments where they've guided tough decisions, shaped customer relationships, and united generations. We also dig into the intentional ways families can keep those values alive and relevant.

Whether you're preparing to hand the reins to the next generation or reflecting on the one that came before, this episode will challenge and encourage you to align your values with how your business operates—and how it continues to grow with purpose and thrive in the long run.

In this episode of Up In Your (Family) Business, host Todd Rimer sits down with Marcy Renken, Exceptional Outcomes Strategist, founder of Orchestrated Performance, and passionate advocate for purpose-driven leadership, to tackle two of the most pressing issues facing family-owned businesses today: burnout and disengagement.

Drawing from her rich background as a military veteran, entrepreneur, mom of six, and caregiver to a child with a traumatic brain injury, Marcy shares powerful personal stories that shaped her mission to help leaders cultivate resilient, high-performing teams. She introduces her Exceptional Outcomes Model™, a proven framework built around Engage, Exceed, and Excel, designed to help businesses move from burnout to breakthrough.

You'll gain actionable strategies to:

• Recognize burnout as a systemic issue, not just an individual struggle

• Boost employee engagement in ways that directly impact business outcomes

• Foster a culture rooted in purpose, well-being, and long-term success

If you're ready to elevate your team, reduce burnout, and drive exceptional outcomes in your business, this episode is a must-listen.

Eric Johnson is a father, business owner, and survivor of life's trials.

Over the years, Eric has faced life-changing challenges that tested his strength, faith, and determination - from personal hardships to high-stakes professional experiences.

Through grit and reflection, Eric has learned how to transform struggle into resilience and pain into purpose.

As the owner of Capital Tree Service in Mooresville, Indiana, Eric's hands-on approach mirrors his personal philosophy - stay grounded, work hard, and grow stronger through life's seasons.

Whether it's running his business, supporting his family, or navigating tough transitions, Eric is passionate about living intentionally and inspiring others to do the same.

Eric's story is a journey of perseverance, redemption, and self-discovery.

From overcoming adversity to balancing the responsibilities of parenting and business ownership, Eric offers perspectives on how to carry on and thrive, no matter what life throws your way.

His story serves as a reminder that even in the hardest moments, there is strength to be found, and that tomorrow is always worth showing up for.

He is passionate about using his story to help others see their struggles in a new light.