What drives a brand to be more than just a business? It's the passion, mindset, and unwavering commitment to something greater. In this second episode, we dive into the back nine of The 17 Points of Passion—the core principles that define who we are, how we work, and why we stand out.

Created by Jake Burgess, these 17 points serve as a blueprint for building a culture of excellence. From delivering exceptional service every time to holding ourselves and others accountable, these principles aren't just guidelines—they're a way of life. We'll explore what it means to think like an owner, stay locked in, and never settle for "good enough."

If you're looking for the foundation of a winning mindset, this is it. Tune in to discover the driving force behind how these principles can transform you, your team, and your brand.

What drives a brand to be more than just a business? It's the passion, mindset, and unwavering commitment to something greater. In this episode, we dive into The 17 Points of Passion—the core principles that define who we are, how we work, and why we stand out.

Created by Jake Burgess, these 17 points serve as a blueprint for building a culture of excellence. From delivering exceptional service every time to holding ourselves and others accountable, these principles aren't just guidelines—they're a way of life. We'll explore what it means to think like an owner, stay locked in, and never settle for "good enough."

If you're looking for the foundation of a winning mindset, this is it. Tune in to discover the driving force behind how these principles can transform you, your team, and your brand.

Honoring the Past, Brewing the Future: The Coffee at the Crossing Story

In this episode, host Todd Rimer sits down with husband-and-wife team Brian and Ja'Nene Gillam, the enthusiastic entrepreneurs and owners behind Coffee at the Crossing, located at a busy intersection in McCordsville, Indiana. Together, they will share the journey of transforming a historic caboose into a thriving local coffeehouse rooted in family legacy, creativity, and community connections.

We will hear how Ja'Nene's father's entrepreneurial influence shaped her values and inspired her vision for Coffee at the Crossing. She will also reveal the personal connection between her love for model trains and the coffeehouse's unique branding. Brian and Ja'Nene discuss the challenges they faced in the early days, the lessons learned from being "all in," and how their hands-on approach prepared them for the road (or tracks) ahead.

We will learn their strategies for building a sustainable and scalable business, from creating systems and empowering their team to achieving work-life balance as business owners. They also will reflect on the role of integrity in maintaining quality, building trust, and creating a culture of accountability.

Finally, Brian and Ja'Nene will highlight the impact of community support on their success, sharing heartwarming customer stories and the ways Coffee at the Crossing has become a local gathering place. As they look to the future, Ja'Nene and Brian discuss their goals for continuing their family legacy and growing a business that's as meaningful as it is sustainable.

This episode is a must-listen for entrepreneurs, business owners, coffee enthusiasts, and anyone inspired by the power of passion, community, and legacy in business.

Guest Sean Kirby from Performance Group shares the invaluable 'Mike-isms'—life lessons and wisdom passed down from his father, Mike. These memorable sayings have played a pivotal role in shaping Sean's approach to both business and life. Listen as Sean recounts the stories behind these powerful teachings, discussing their impact on his journey and how they continue to guide him today. This episode is a must-listen for anyone interested in the profound influence of family wisdom on personal and professional growth.

In this episode, Mark Loose, 3rd generation at Loose Funeral Homes & Crematory, shares the approach he and his family use to deliver unmatched customer care. By applying values of sincerity, respect, and empathy, they consistently exceed customer expectations. We'll explore how their personalized hospitality establishes a level of trust that fosters long-term relationships, builds a lasting reputation, and creates a competitive edge. Learn how they have passed these principles from generation to generation, turning superior customer care into a lasting legacy.

The healthcare landscape is rapidly changing and transforming as consumer needs and expectations reshape traditional categories like "medical clinic" and "med spa."

In this episode, Todd Rimer sits down with the co-owner of Total Body Wellness, Ashley Regal, and their Strategic Director, Tracy Fields, to explore the challenges and opportunities these shifts present for healthcare businesses striving to stand out.

From strategic marketing to understanding consumer behavior, you will learn about actionable insights that help businesses remain relevant and positioned for long-term success.

In this episode, we will help guide you, the family business leader, through the vital components of SEO that can transform your company's online presence.

We'll explore the significance of tools like Google Analytics 4 and Google Business Profile, the importance of regular web audits, staying updated with Google's algorithm changes, crafting relevant content, and effective keyword research and listings.

Rather than focusing on the technical details, we emphasize understanding how these key elements interconnect to drive business success.

Perfect for family-run enterprises aiming to enhance their digital footprint and achieve tangible growth.

In this episode, Todd Rimer sits down with Brittany Mann, co-owner of Business Growth Consultants (BGC), to unlock the secrets of economic development incentives. Brittany will share how developing businesses—particularly family-owned and privately held companies—can identify, access, and maximize discretionary incentives to secure savings, drive business growth, and fuel long-term success.

This conversation is packed with actionable insights to help you navigate government programs and access valuable resources. Whether you're considering expansion, mergers, adding new services, or launching a new division, don't miss this deep dive into the hidden treasures of economic development incentives.

In this episode, Todd Rimer sits down with Don Lamb, Director of the Indiana State Department of Agriculture and second-generation farmer at Lamb Farms. They discuss the future of Indiana agriculture, the challenges facing family farms, and how ISDA advocates for farmers across the state. Don highlights his family's agricultural mission work and the importance of youth development in shaping the next generation of agricultural leaders. Don also shares insights into his journey from managing family farming operations to leading the state's agricultural initiatives. Whether you're a seasoned farmer or just interested in the intersection of agriculture and business, this episode offers valuable perspectives on growing a legacy at home and statewide.

In this episode, Todd Rimer and his guest, Mitch Renfro (3rd gen), dive into the storied history of Renfro Productions and Management, a family-owned leader synonymous with consumer trade shows for the past 70 years. Join us as we explore the journey of the original owners who laid the foundation for what would become an annual destination for outdoor enthusiasts.

They take a look at the traditions that have kept generations coming back, and examine how Renfro Productions has remained relevant and innovative over the decades while maintaining its core family values. From the days of print ads and word-of-mouth to the dynamic digital world, discover how Renfro Productions has adapted and thrived.

Tune in for an engaging conversation that offers a unique perspective on the balance between preserving tradition and embracing change, while highlighting the passion and dedication behind one of the most enduring names in the consumer trade show space.

Whether you're an outdoor enthusiast, a family business leader, or intrigued by family-owned enterprises, you will find this episode to be informative, inspirational, and entertaining.