Show Notes:

• 0:58: How we’ve shifted our “Skyscraper Technique” outlook
• 1:43: The value in “2x” level content
• 2:30: Misapplication of the “Skyscraper Technique”
• 5:13: Our thought process around passive vs. manual link acquisition
• 8:10: Thinking about search clicks vs. search volume
• 12:12: Is there a “good” balance of search volume to search clicks?

Show Links:

• How to Increase Website Traffic by 250,000+ Monthly Visits [2020 Update]
• Brian Dean Skyscraper Technique
• “Christmas songs” SERP
• On SERP SEO – The Infuriating Reality of Search’s Future by Rand Fishkin
• Follow Ross on Twitter
• Follow Caroline on LinkedIn
• Produced by Cara Brown
• Send Ross an email

Subscribe today for weekly tips: https://bit.ly/3dBM61f Listen on iTunes: https://podcasts.apple.com/us/podcast/content-and-conversation-seo-tips-from-siege-media/id1289467174 Listen on Spotify: https://open.spotify.com/show/1kiaFGXO5UcT2qXVRuXjsM Listen on Google: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9jT3NjUkdLeA Follow Siege on Twitter: http://twitter.com/siegemedia Follow Ross on Twitter: http://twitter.com/rosshudgens Directed by Cara Brown: https://twitter.com/cararbrown Email Ross: [email protected] #seo | #contentmarketing