
Sign up to save your podcasts
Or


The major broadcast networks wound down the 2018 upfront week Friday. Top-line takeaways: In 2019, look forward to more reboots, shorter ad slots and lots of live sports. If the scripted programming leaves a little to be desired there's still a staggering amount of money on the table: Roughly $10 billion in advertising for the broadcast networks and an additional $10 billion for cable. Ad Age media reporters Jeanine Poggi and Anthony Crupi break it all down in a spirited special upfront edition of Ad Lib.
By Ad Age4.4
5656 ratings
The major broadcast networks wound down the 2018 upfront week Friday. Top-line takeaways: In 2019, look forward to more reboots, shorter ad slots and lots of live sports. If the scripted programming leaves a little to be desired there's still a staggering amount of money on the table: Roughly $10 billion in advertising for the broadcast networks and an additional $10 billion for cable. Ad Age media reporters Jeanine Poggi and Anthony Crupi break it all down in a spirited special upfront edition of Ad Lib.

8,776 Listeners

9,622 Listeners

19,054 Listeners

5,461 Listeners

87,529 Listeners

111,948 Listeners

24,785 Listeners

25,143 Listeners

220 Listeners

354 Listeners

3,626 Listeners

232 Listeners

361 Listeners

3,483 Listeners

24 Listeners