You watched the TED talk, you highlighted the whole book, you felt genuinely fired up — and then did nothing. That's not weakness, that's a predictable neurological trap, and self-help culture is actively making it worse. This episode breaks down why peak motivation is one of the worst times to make decisions about your future behavior, and what low-glamour behavioral science says you should do instead. Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com
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