UPLIFT: Personal Branding and Thought Leadership from A to Z for Leaders & Experienced Professionals

By TopExpertBrand AcceleratorBusiness

UPLIFT: Personal Branding and Thought Leadership from A to Z for Leaders & Experienced Professionals episodes

November 08, 2021How to become visible for recruiters & get more job opportunities via Personal Brand interview with ex-headhunter and our Co-Founder Elena Ivanushkina
In this episode, Marina Vishyakova interviews our CO-Founder, Elena Ivanushkina about recruiter's perspective on how to be visible and get more job offers leveraging the power of personal brand. Elena was a Headhunter and Managing director of Headhunting Agency "Purchasing Talents", Barcelona, Spain, in 2010 – 2014. During that time, Elena has held over 1000 interviews with the job seekers.
Elena shares an "insider" headhunter information on :
what you need to do to be discovered by recruiters?

how to tap into invisible job market, find hidden positions through networking, and not rely on the head-hunters as the only audience you need to talk to

what you need to pay attention to in LinkedIn to maximise the chances of being visible, receive more job offers and stand out
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Learn more about our TopExpertBrand Mastermind Program
It's a 10-weeks step by step hands-on online program for leaders, professionals, experts, entrepreneurs, coaches, consultants who want to become visible, stand out in their niche, grow powerfully their personal brand and work towards becoming Thought Leaders in their field.
☑️ Connect with Marina Vishnyakova on LinkedIn
☑️ Connect with Elena Ivanushkina on LinkedIn
☑️ Follow TopExpertBrand Accelerator page on LinkedIn
☑️ Subscribe to TopExpertBrand Accelerator channel on YouTube
☑️ Join our Telegram Chanel UPLIFT: Personal Branding and Thought Leadership
☑️ Follow TopExpertBrand Accelerator page on Facebook
☑️ Follow Marina Vishnyakova on Instagram
☑️ Follow Elena Ivanushkina on Instagram
☑️ Learn more at www.topexpertbrand.com
37 min
October 07, 2021 Personal Branding: The Firsthand Experience of How to Grow Professional Visibility & Monetise Your Expertise
Where to start, if you want to make your expertise visible? How to start growing your personal brand and your business from 0 after working for 20 years in the financial industry?
Marina Vishnyakova, the co-founder of TopExpertBrand Accelerator and the founder of Minegociocreativo.com (project for creative entrepreneurs in Spanish) reveals in this episode all her secrets of how to really start monetising your expertise and build your brand and visibility.
Major takeaways:

📍Chose your communication strategically, depending on where your audience is and on what you love to do. You do not need to be present everywhere at once
📍Don't rush immediately into creating the content. Take time to understand what your audience needs, what is trending in your industry, and how you can put your expertise into the service of others taking into consideration your audience needs and industry trends
📍Have a strategy. There is no need to create content 24/7. It's all about strategy, great content and consistency
📍Posts and articles become viral, when what you share resonates with your audience. Understand your audience and add your personality to your content
📍It's not easy to start and take the first step. But it's possible
📍Visibility and new opportunities do not come overnight, but they may arise at any moment. Thanks to being strategic, structures and consistent
📍You do not need to be a tech person to start writing your blog or running your YouTube channel. Do not overcomplicate it, learn in the process and follow instructions of other people if you need to solve some technical issue. All solutions are out there. Techsupport is also provided by the platforms.
📍Don't postpone the possibility of making your expertise visible. Your expertise matters!
📍Compound effect is what really works in building your visibility
COMING SOON!
Apply for an interview for the 4th cohort of the TopExpertBrand Mastermind Program
It's a 10-weeks step by step hands-on online program for leaders, professionals, experts, entrepreneurs, coaches, consultants who want to become visible, stand out in their niche, grow powerfully their personal brand and work towards becoming Thought Leaders in their field.
☑️ Connect with Marina Vishnyakova on LinkedIn
☑️ Connect with Elena Ivanushkina on LinkedIn
☑️ Follow TopExpertBrand Accelerator page on LinkedIn
☑️ Subscribe to TopExpertBrand Accelerator channel on YouTube
☑️ Join our Telegram Chanel UPLIFT: Personal Branding and Thought Leadership
☑️ Follow TopExpertBrand Accelerator page on Facebook
☑️ Follow Marina Vishnyakova on Instagram
☑️ Follow Elena Ivanushkina on Instagram
☑️ Learn more at www.topexpertbrand.com
45 min
September 21, 2021 How to Stand Out in a Competitive Niche and Ignite People's Imagination on What is Possible Using the Power of the Personal Brand with Simon Alexandre Ong
Our guest today is Simon Alexander Ong Award Winning Life & Executive Coach, Business Strategist & Public Speaker
Everything that Simon Alexander Ong does is built around inspiring people to see their world differently and igniting their imagination of what is truly possible so that they can unleash their deepest potential. He speaks at corporate events of Google, London School Of Economics, Barclays UK, Virgin, O2, Salesforce, 10 Downing Street and Microsoft. And he's featured at The Financial Times, Women's Health, HuffPost, Cosmopolitan, Forbes, Virgin StartUp and Harvard Business Review. He has also been interviewed on Sky News, BBC Radio London, LBC radio's Business Hour show and for Barclays UK adverts.
📍Simon is sharing his fascinating journey of transitioning from the corporate world and to building a successful and fulfilling coaching & speaking practice.
Here are our mane takes away with :

✅ Success is not linked to your job title -what success mean -uncover a purpose
✅ Speaking is one of the most underrating forms of marketing. Our ability to communicate it's what informs the world about our value. So, developing speaking skills should be a focus

📍Just the fact that we have a product or service doesn't mean you have a great business. Unless we know how to communicate and articulate in a way that resonates with people then we just got a hobby. So, speaking is one of the most powerful skills you should be a focusing on to develop

✅ Focus on developing your USP -Unique SERVING points -excellent customer service will never go out of fashion.
People will remember if you can create a unique experience. Listen what is important for the person in front to understand the best way of serving them. Desing an experience when people whant more of your service.

You can Jon Simon here:
Simon Alexander Ong on LinkedIn
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COMING SOON!
Apply for an interview for the next cohort of the TopExpertBrand Mastermind Program
It's a 10-weeks step by step hands-on online program for leaders, professionals, experts, entrepreneurs, coaches, consultants who want to become visible, stand out in their niche, grow powerfully their personal brand and work towards becoming Thought Leaders in their field.
☑️ Connect with Marina Vishnyakova on LinkedIn
☑️ Connect with Elena Ivanushkina on LinkedIn
☑️ Connect with Simon Alexander Ong on LinkedIn
☑️ Follow TopExpertBrand Accelerator page on LinkedIn
☑️ Subscribe to TopExpertBrand Accelerator channel on YouTube
☑️ Join our Telegram Chanel UPLIFT: Personal Branding and Thought Leadership
☑️ Follow TopExpertBrand Accelerator page on Facebook
☑️ Follow Marina Vishnyakova on Instagram
☑️ Follow Elena Ivanushkina on Instagram
☑️ Learn more at www.topexpertbrand.com
51 min
September 12, 2021 How to Build a Personal Brand and Become a Global Thought Leader in the HR Field, Fuelled by Passion, with Enrique Rubio, founder of Hacking HR
Our today's guest is Enrique Rubio, the Founder Hacking HR , a global community of HR leaders and practitioners| Top 100 HR Global HR Influencer, Speaker on the topics of HR & Tech and the Future of Work, Vegan and Ultra runner
Hacking HR is The Largest HR Conference EVER, with 24000 attendees in 2021 and over 30000 registered for 2022 with 600 speakers confirmed.
Here are our key takes away:

✅ Start with a genuine vision - people feel and know that it's true, and they will follow and support you
✅ To be efficient and creative, remove yourself from the routine and have a "me time" on a daily basis, even if it is 10 minutes a day. Do what works for you.
✅ To build a strong PersonalBrand, you need to go out there. Therefore, you become a public persona and you will have supporters and those, who will critisise you. FIlter those insights from the lenses of what you want to learn out of it and improve.
✅ Believe in yourself. Separate who you are your value as a person, from work you are doing. You are evolving and becoming better in your work, don't let it prevent from trying.

📍To make a successful transition from corporate to entrepreneur, make sure that:
✅ You've saved enough money for 1 year
✅ You've already tested your business concept that supposes to work
✅ You need to embrace an idea it's not gonna work and have a plan B

Thank you, Enrique, for sharing those great insights!
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COMING SOON!
Apply for an interview for the next cohort of the TopExpertBrand Mastermind Program
It's a 10-weeks step by step hands-on online program for leaders, professionals, experts, entrepreneurs, coaches, consultants who want to become visible, stand out in their niche, grow powerfully their personal brand and work towards becoming Thought Leaders in their field.
☑️ Connect with Marina Vishnyakova on LinkedIn
☑️ Connect with Elena Ivanushkina on LinkedIn
☑️ Connect with Enrique Rubio on LinkedIn
☑️ Follow TopExpertBrand Accelerator page on LinkedIn
☑️ Subscribe to TopExpertBrand Accelerator channel on YouTube
☑️ Join our Telegram Chanel UPLIFT: Personal Branding and Thought Leadership
☑️ Follow TopExpertBrand Accelerator page on Facebook
☑️ Follow Marina Vishnyakova on Instagram
☑️ Follow Elena Ivanushkina on Instagram
☑️ Learn more at www.topexpertbrand.com
47 min
September 10, 2021 How to Become Visible and Achieve Professional Success Without Having a Burnout and How to Thrive as a Human Being with Mariya Radysh
Do you know what is the opposite of being in the survival mode?
It's not happiness, it's resilience.
In our new Episode we are welcoming our guest, Mariya Radysh, an International Keynote Speaker, 2-times TEDx Speaker, Resilience Expert and Thought Leader on how to thrive as a human being in 2020s.
How to become visible and achieve professional success without having a burnout and how to thrive as a human being? Here are our key takeaways:

✅ If you want to grow professionally and build a successful brand, you need to grow personally first, taking care of your health and your relationships.
Resilience is a chair with 3 legs:
1) Health and energy level
2) Relationships with other people, and it’s not about quantity but quality
3) Fulfilment - mindset, skill of focus ( yes, it is a skill! )

✅ Opportunities are always coming our way, but we are so stressed that we don't see them, and if we are clear about our focus, what we are trying to achieve, then we start noticing them.

✅ To become visible on LinkedIn, post regularly. Work it to the point that it's good enough, and don't be stuck in perfectionism. If you want to make everything perfect, you start procrastinating. Create a consistent strategy to post once or twice a week.
As long as you are consistent, you will see the results.

From this episode you will also learn:
✅Why humor is a skill and how taking standup comedy course stretches your comfort zone and helps to connect and build relations
✅What is the difference between successful and very successful people and how to find the time to make it all
✅ How to be invited twice to speak at TEDx and how to prepare a TED talk in 2,5 days
COMING SOON!
Apply for an interview for the next cohort of the TopExpertBrand Mastermind Program
It's a 10-weeks step by step hands-on online program for leaders, professionals, experts, entrepreneurs, coaches, consultants who want to become visible, stand out in their niche, grow powerfully their personal brand and work towards becoming Thought Leaders in their field.
☑️ Connect with Marina Vishnyakova on LinkedIn
☑️ Connect with Elena Ivanushkina on LinkedIn
☑️ Follow TopExpertBrand Accelerator page on LinkedIn
☑️ Subscribe to TopExpertBrand Accelerator channel on YouTube
☑️ Join our Telegram Chanel UPLIFT: Personal Branding and Thought Leadership
☑️ Follow TopExpertBrand Accelerator page on Facebook
☑️ Follow Marina Vishnyakova on Instagram
☑️ Follow Elena Ivanushkina on Instagram
☑️ Learn more at www.topexpertbrand.com
☑️ Connect with Mariya Radysh on LinkedIn
45 min
August 30, 2021 How to become a Thought Leader by creating a podcast in Procurement niche. Interview with Daniel Barnes, founder of the World of Procurement
Our guest today is Daniel Barnes, founder of the World of Procurement Podcast, Procurement practitioner , and one of the Thinkers 360 Top 50 Global Thought Leaders and Influencers in Procurement, Supply Chain and Legal. He has created the World of Procurement as he felt there was a massive gap for new types of content in this space.
In this episode we disuss:
What to post on Linkedin to engage your audience
How to build a powerful brand , while having full time job, managing a rapidly growing procurement podcast and rising 3 kids under 3
And we'll share practical tips on What are those 20% of actions which will bring you 80% of results to become visible online
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Thinking whether or not you need a personal brand? Wanting to change something in your professional life, but wondering how to start and what first steps to take? We invite you to check our new signature course "How to Build Your Personal Brand Foundation in 7 Days" where you can do self-discovery work at your own pace, exploring how to approach changes through discovering YOU. The course will also help you understand if you need to work on your personal brand or you are enough as you are. At this course you will not only learn things, but will have moments to reflect and dive deep into getting clarity about your personal and professional value through tests, assessments, and our unique signature materials and templates. Learn more about the course.
_________________
☑️ Connect with Elena Ivanushkina on LinkedIn
☑️ Follow TopExpertBrand Accelerator page on LinkedIn
☑️ Subscribe to TopExpertBrand Accelerator channel on YouTube
☑️ Join our Telegram Chanel UPLIFT: Personal Branding and Thought Leadership
☑️ Follow TopExpertBrand Accelerator page on Facebook
☑️ Follow Marina Vishnyakova on Instagram
☑️ Follow Elena Ivanushkina on Instagram
☑️ Learn more at www.topexpertbrand.com

44 min
August 02, 2021 Summer 2021 Reading List to strengthen your Personal Brand, build visibility and not being overwhelmed in the process
Here are 8 books I would like to recommend for summer reading, which help you to strengthen your personal brand, build visibility and not become overwhelmed in the process.
Hope you enjoy your summer break and take the time to step out from the routine and create some mental space to read and get new ideas and perspectives. Would love to hear back about your favourite books on the topic.
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Thinking whether or not you need a personal brand? Wanting to change something in your professional life, but wondering how to start and what first steps to take? We invite you to check our new signature course "How to Build Your Personal Brand Foundation in 7 Days" where you can do self-discovery work at your own pace, exploring how to approach changes through discovering YOU. The course will also help you understand if you need to work on your personal brand or you are enough as you are. At this course you will not only learn things, but will have moments to reflect and dive deep into getting clarity about your personal and professional value through tests, assessments, and our unique signature materials and templates. Learn more about the course.
_________________
☑️ Connect with Elena Ivanushkina on LinkedIn
☑️ Follow TopExpertBrand Accelerator page on LinkedIn
☑️ Subscribe to TopExpertBrand Accelerator channel on YouTube
☑️ Join our Telegram Chanel UPLIFT: Personal Branding and Thought Leadership
☑️ Follow TopExpertBrand Accelerator page on Facebook
☑️ Follow Marina Vishnyakova on Instagram
☑️ Follow Elena Ivanushkina on Instagram
☑️ Learn more at www.topexpertbrand.com

7 min
July 28, 2021 How to Become a Thought Leader, Build your Personal Brand in the High-Tech Industry and Get on the Cover of Millennium Magazine with Sheryl Wharff
In this episode together with Sheryl Wharff, Global Alliance Marketing Director at Quantexa (Massachusetts, USA) we discuss how to become a leader in high-tech that is a male dominated industry.
We speak about how your values help you build and shape your personal brand and how important it is to understand YOU, and keep being authentic YOU. What can be done to grow your visibility and influence and get on the cover of the magazine that honours the legacies of professionals from around the world.
Listen this episode, subscribe to our podcast and stay tuned for more tips and real examples that will help you build your brand, your visibility and become a though leader.
Our main takeaways:
📍You need to be a collaborative leader, and you also need to take decisions and responsibility to move forward
📍Leave your Impostor Syndrome behind. Play and leverage the resources that you have! Offer value and contribute to the environment
📍Many women think that you need to always be capable to do 100% of your work. But it´s better to stick to 80/20: Do the 80% and the 20% should be the stretch for you. Without this stretch you are not growing and you are not maturing. If you feel that you are capable to do even 80%, you are already probably ahead in the game. Have confidence to take the opportunity and go for it.
📍Use your LinkedIn network to grow your connections and visibility. Comment, like post of others. Those can be highlights of others´day, especially in our new reality. It's the way to say "Hi". And it does not take so much time.
📍Join and participate in networking groups and associations.
📍Build your brand focusing on your values. Develop your industry or solution expertise. Talk about the things that are career-oriented. Have clarity and help people understand real world things. When you help them, they also help you.
📍Use speaking engagements to develop your expertise.
📍Your awards and your visibility are not about what you say you do in the industry. It's about what industry says you do for others.
📍Passion is so key. You can teach people how to do something. But you can not teach them that attitude and that passion that needs to come through.
📍Have fun in all that you do.
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Thinking whether or not you need a personal brand? Wanting to change something in your professional life, but wondering how to start and what first steps to take? We invite you to check our new signature course "How to Build Your Personal Brand Foundation in 7 Days" where you can do self-discovery work at your own pace, exploring how to approach changes through discovering YOU. The course will also help you understand if you need to work on your personal brand or you are enough as you are. At this course you will not only learn things, but will have moments to reflect and dive deep into getting clarity about your personal and professional value through tests, assessments, and our unique signature materials and templates. Learn more about the course.
☑️ Subscribe to TopExpertBrand Accelerator channel on YouTube
☑️ Join our Telegram Chanel UPLIFT: Personal Branding and Thought Leadership
☑️ Learn more at www.topexpertbrand.com
☑️ Follow TopExpertBrand Accelerator page on LinkedIn

37 min
July 24, 2021 Let People Know About your Ideas: Put Your Personal Brand to the Service of Others by Sharing Your Purpose and Creating Community
📍Do you know that the concept of Personal Branding has evolved greatly in the past years?
In this episode Elena Ivanushkina is interviewed by Todd Nilson, expert in online community building. We've discussed that and other topics about how to build a strong brand, become a thought leader and build a community around your ideas .
Key messages:
✅ It's not anymore about your ego and self-promotion, but about finding your purpose, the cause you care about, crystalize your expertise and the ways it can help others and learn how to share it
✅There is a lot of empty noise in social media today, and we don't want more of that. We want to see less information, but with more meaning.
✅We see that personal branding is in the service of helping great people sharing their ideas, learn how to be vocal. If you are known in your circle of direct contacts, you have little leverage to impact the change you want to see. If you learn, how to become visible, how to connect, and how to build the community, your impact is greater
✅If you consider yourself an expert you need to be equally skilled in what you do - the area of your expertise and be able to convey your message to a wide audience in a simple way

Thinking whether or not you need a personal brand? Wanting to change something in your professional life, but wondering how to start and what first steps to take? We invite you to check our new signature course "How to Build Your Personal Brand Foundation in 7 Days" where you can do self-discovery work at your own pace, exploring how to approach changes through discovering YOU. The course will also help you understand if you need to work on your personal brand or you are enough as you are. At this course you will not only learn things, but will have moments to reflect and dive deep into getting clarity about your personal and professional value through tests, assessments, and our unique signature materials and templates. Learn more about the course.
_________________
☑️ Connect with Todd Nilsen on LinkedIn
☑️ Connect with Marina Vishnyakova on LinkedIn:
☑️ Connect with Elena Ivanushkina on LinkedIn
☑️ Follow TopExpertBrand Accelerator page on LinkedIn
☑️ Subscribe to TopExpertBrand Accelerator channel on YouTube
☑️ Join our Telegram Chanel UPLIFT: Personal Branding and Thought Leadership
☑️ Follow TopExpertBrand Accelerator page on Facebook
☑️ Follow Marina Vishnyakova on Instagram
☑️ Follow Elena Ivanushkina on Instagram
☑️ Learn more at www.topexpertbrand.com
28 min
July 17, 2021 How to Become a TEDx Speaker: The Proven Way to Boost Your Personal Brand with Dr Elena Paweta
How to become a TEDx speaker, choose the right topic and boost your Personal Brand?

We are discussing these and many other questions on this episode together with our special guest Dr Elena Pawęta, Executive Communication Coach and TEDx Organizer (Poland).

Our takeaways:

✅Make sure you have an idea. Being a subject matter expert is essential but not equivalent to have an idea. TEDx is about ideas worth spreading. It's not about how great you are, neither about being a professional speaker who's entertaining and inspiring the audience

✅An idea can be totally innovative or it can be about something we know already but the way presenting it is new and helps to change the audience's perspective

✅ Speaking at TEDx is not a quick self-promotion tool. You need to choose wisely the relevant event and approach it strategically. Make sure your idea is aligned with your Personal Brand definition.

✅ It takes many months of preparation to speak at TEDx. To get the return on these investments, you need to be clear on how your personal values, your story and professional expertise come up together with your idea

Thank you, Dr Elena Pawęta for sharing your great tips, and thank you all attendees for your active participation!
________________
Thinking whether or not you need a personal brand? Wanting to change something in your professional life, but wondering how to start and what first steps to take? We invite you to check our new signature course "How to Build Your Personal Brand Foundation in 7 Days" where you can do self-discovery work at your own pace, exploring how to approach changes through discovering YOU.

The course will also help you understand if you need to work on your personal brand or you are enough as you are.

At this course you will not only learn things, but will have moments to reflect and dive deep into getting clarity about your personal and professional value through tests, assessments, and our unique signature materials and templates.

Learn more about the course.

_________________
☑️ Connect with Marina Vishnyakova on LinkedIn
☑️ Connect with Elena Ivanushkina on LinkedIn
☑️ Follow TopExpertBrand Accelerator page on LinkedIn
☑️ Subscribe to TopExpertBrand Accelerator channel on YouTube
☑️ Join our Telegram Chanel UPLIFT: Personal Branding and Thought Leadership
☑️ Follow TopExpertBrand Accelerator page on Facebook
☑️ Follow Marina Vishnyakova on Instagram
☑️ Follow Elena Ivanushkina on Instagram
☑️ Learn more at www.topexpertbrand.com

☑️ Connect with Dr Elena Pawęta on LinkedIn
44 min

About UPLIFT: Personal Branding and Thought Leadership from A to Z for Leaders & Experienced Professionals

From the publisher's feed

Join Marina Vishnyakova and Elena Ivanushkina, the co-founders of TopExpertBrand Accelerator in their podcast as they discuss with international leaders, entrepreneurs and experienced professionals tips and strategies to build a powerful personal brand, to grow professional visibility and to pave the way for thought leadership.

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UPLIFT: Personal Branding and Thought Leadership from A to Z for Leaders & Experienced Professionals

UPLIFT: Personal Branding and Thought Leadership from A to Z for Leaders & Experienced Professionals episodes

About UPLIFT: Personal Branding and Thought Leadership from A to Z for Leaders & Experienced Professionals