UPLIFT: Personal Branding and Thought Leadership from A to Z for Leaders & Experienced Professionals

UPLIFT: Personal Branding and Thought Leadership from A to Z for Leaders & Experienced Professionals

By TopExpertBrand AcceleratorBusiness
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UPLIFT: Personal Branding and Thought Leadership from A to Z for Leaders & Experienced Professionals episodes

  • Personal Brand: How to Boost Your Career and Be in High Demand with Anastasia Petrova and Victoria Yasinetskaya

    "Mentoring, sponsorship and coaching are 3 different things and they are equally important in advancing your career and building a strong Personal Brand"

    "If you don't ask, you won't get - always ask but remember to give back: become a mentor for someone, nominate other professionals for industry awards"

    In this episode together with our guests Anastasia Petrova, Head of Alliances EMEa at Quantexa (UK), and Victoria Yasinetskaya, Chief Marketing Officer at PagoFX (Spain) we aere discussing how a powerful Personal Brand can boost your career and keep you in high demand in the job market.

    Our main takeaways:

    ✅ We need to take ownership of our careers. If you are not accountable for it, don't expect someone to take responsibility and make your wishes come true.

    ✅ When looking for mentors, it's important to have both external and internal ones

    ✅ Leverage the power of networking, find what is already available, for example, a female network. Raise your hand, and take part in making things happen

    ✅ Look for speaking opportunities - if you don't have a chance to speak in the organization, find it outside

    ✅ Writing a book is a strategic approach to stand out as a Thought Leader in your niche

    Thank you, Victoria and Anastasia, for sharing your tips and experience !


    COMING SOON!

    Apply for an interview for the next cohort of the TopExpertBrand Mastermind Program

    It's a 10-weeks step by step hands-on online program for leaders, professionals, experts, entrepreneurs, coaches, consultants who want to become visible, stand out in their niche, grow powerfully their personal brand and work towards becoming Thought Leaders in their field.

    ☑️ Connect with Marina Vishnyakova on LinkedIn

    ☑️ Connect with Elena Ivanushkina on LinkedIn

    ☑️ Follow TopExpertBrand Accelerator page on LinkedIn

    ☑️ Subscribe to TopExpertBrand Accelerator channel on YouTube

    ☑️ Join our Telegram Chanel UPLIFT: Personal Branding and Thought Leadership

    ☑️ Follow TopExpertBrand Accelerator page on Facebook

    ☑️ Follow Marina Vishnyakova on Instagram

    ☑️ Follow Elena Ivanushkina on Instagram

    ☑️ Learn more at www.topexpertbrand.com


    ☑️ Connect with Anastasia Petrova on LinkedIn

    ☑️ Connect with Victoria Yasinetskaya on LinkedIn 

    42 min
  • How to take ownership of your career with help of Thought Leadership and Personal Branding with Headhunter Claude May

    How Thought Leadership and Personal Branding can support you in building a long-term career plan

    Experienced professionals can take their careers/job search into their own hands instead of passively waiting for opportunities to arise and that these assets can help them to also put a structure/guideline for the long term.


    In this episode, together with our guest, Claude May, Headhunter from Halian Search , Luxsembourg, we discuss:
    ✅ Thought Leadership - a skillset in demand
    ✅ Career long term planning with the help of Personal Brand
    ✅ Headhunter perspective - stories from companies and recruiters - how Personal Brand/Thought Leadership helps in landing a job

    You need to have a Strategic approach to building your Brand and be Visible:


    ✅ Recruiters are screening your LinkedIn profile to get the 1st impression, including your posts and interests
    ✅ Information you share should be consistent and aligned
    ✅ Spontaneous posting can be perceived negatively and give the opposite effect
    ✅ Thought Leadership is a Part of Personal Branding, it's a specific focus on developing your own ideas and become known as a go-to-expert in the niche and increase your market value
    ✅To become a Thought Leader you need to involve others in the discussion. It's about point of view on the narrow topics, your opinion on industry trends
    ✅ Working on your Personal Brand allows you to build transferable skills of communication about your ideas, influencing, engaging and inspiring people not only in your company but in the outside world

    If approached strategically, you can make PersonalBranding an effective vehicle to grow your career.

    COMING SOON!

    Apply for an interview for the next cohort of the TopExpertBrand Mastermind Program

    It's a 10-weeks step by step hands-on online program for leaders, professionals, experts, entrepreneurs, coaches, consultants who want to become visible, stand out in their niche, grow powerfully their personal brand and work towards becoming Thought Leaders in their field.

    ☑️ Connect with Marina Vishnyakova on LinkedIn

    ☑️ Connect with Elena Ivanushkina on LinkedIn

    ☑️ Follow TopExpertBrand Accelerator page on LinkedIn

    ☑️ Subscribe to TopExpertBrand Accelerator channel on YouTube

    ☑️ Join our Telegram Chanel  UPLIFT: Personal Branding and Thought Leadership 

    ☑️ Follow TopExpertBrand Accelerator page on Facebook

    ☑️ Follow Marina Vishnyakova on Instagram☑️ Follow Elena Ivanushkina on Instagram

    ☑️ Learn more at www.topexpertbrand.com

    49 min
  • How to Become a Reference in Procurement Field and Grow Your Personal Brand while working full time with Stephane Morel

    Many professionals would like to build a successful personal brand, become visible and being recognized as a thought leader in the niche. But how really do that, when you work full time for the company?

    In this episode, we interview our guest, Stephane Morel, Procurement Director, Global Strategy and Transformation in Novartis.
    Right now, Stéphane is in charge of different projects as part of the digital transformation program within the procurement organization at Novartis.
    He is also mentor, blogger, author, speaker , he's teaching in several business schools in Spain and recognized as an expert in Procurement niche.
    His experience can be extrapolated in any other professional niche - how to build a visibility and positionning, following your professional interests and become a reference.

    Our main takeaways:

    ✅ position yourself in the niche - what you would like to have in the scope of your Personal Brand

    ✅ pick 1 specific topic per year to deepen your knowledge and create content around it

    ✅ find what you are passioned about in your job and nurture this passion

    ✅ spend 30 min a day to build your community -write a post, connect with industry leaders and make valuable comments

    📍Plan to create a training program or write a book in the area of your expertise, get speaking engagements on professional events:

    ✅ it helps you to foster your thinking process, structure and crystalize your ideas which is a path to become a Thought Leader

    ✅ it optimises your time investment: when you prepare a training/conference/articles on the same topic it gives you a source of content for 20-30 blogs and posts in LinkedIn


    COMING SOON!

    Apply for an interview for the next cohort of the TopExpertBrand Mastermind Program

    It's a 10-weeks step by step hands-on online program for leaders, professionals, experts, entrepreneurs, coaches, consultants who want to become visible, stand out in their niche, grow powerfully their personal brand and work towards becoming Thought Leaders in their field.

    ☑️ Connect with Marina Vishnyakova on LinkedIn

    ☑️ Connect with Elena Ivanushkina on LinkedIn

    ☑️ Follow TopExpertBrand Accelerator page on LinkedIn

    ☑️ Subscribe to TopExpertBrand Accelerator channel on YouTube


    ☑️ Follow TopExpertBrand Accelerator page on Facebook

    ☑️ Join our Telegram Chanel  UPLIFT: Personal Branding and Thought Leadership 

    ☑️ Follow Marina Vishnyakova on Instagram

    ☑️ Follow Elena Ivanushkina on Instagram

    ☑️ Learn more at www.topexpertbrand.com


    43 min
  • How to Turn Obstacles into Differentiation Points and Build a Strong Personal Brand with Sigrun

    "Tesla has less followers than Elon Musk". 

    In this episode we are discussing with Sigrun a new approach to Personal Branding, 6 steps of building a powerful personal brand and why it's important not to skip them, as well as the key points of Brand Formulation and execution tips on how to grow your brand, get followers and sell scalable online programs.


    Our main take-aways:

    • Your business can change and evolve, your Personal Brand goes beyond the company name and stays with you as the best business asset, bringing your followers with you
    • Even if you work as an employee, you need a strong Brand to succeed
    • Uncovering your WHY is important to keep you motivated
    • Having a vision of a Personal Brand is important though the path to get there might not be clear from day 1
    • Build your perseverance, don't give up even if you don't have answers what's do next. You can hire someone to help you. Surround yourself with the community which pulls you up
    • Find new ways to communicate with your audience - do what others won't do

      • Thank you, Sigrun for sharing your experience!


      COMING SOON!

      Apply for an interview for the next cohort of the TopExpertBrand Mastermind Program

      It's a 10-weeks step by step hands-on online program for leaders, professionals, experts, entrepreneurs, coaches, consultants who want to become visible, stand out in their niche, grow powerfully their personal brand and work towards becoming Thought Leaders in their field.

      ☑️ Connect with Marina Vishnyakova on LinkedIn

      ☑️ Connect with Elena Ivanushkina on LinkedIn
      ☑️ Connect with Sigrun on LinkedIn 

      ☑️ Follow TopExpertBrand Accelerator page on LinkedIn

      ☑️ Subscribe to TopExpertBrand Accelerator channel on YouTube

      ☑️ Join our Telegram Chanel  UPLIFT: Personal Branding and Thought Leadership

      ☑️ Follow TopExpertBrand Accelerator page on Facebook

      ☑️ Follow Marina Vishnyakova on Instagram

      ☑️ Follow Elena Ivanushkina on Instagram

      ☑️ Learn more at www.topexpertbrand.com

      50 min
    • Expand Your Thought Leadership Through Network Intelligence with Daria Tataj, PhD

      This is our podcast episode with our guest speaker DARIA TATAJ, PhD, full of insights discussing the strategies to Expand your ThoughtLeadership through NetworkIntelligence

      OUR MAIN TAKE-AWAYS:

      • Hight network IQ Leaders know how to engage with employees and they understand that to innovate -it’s a job of the entire company, where every single employee is involved and can seize the opportunities fast
      • Thought Leaders are not building EGO-system but building ECOsystem. They are aware that it’s not about them, it’s about Agenda. They know they need to be visible and vocal applying #Networking mindset to grow the business
      • As a Leader, especially working digitally, you need to build empathy, mindfulness, & sensitivity to be close to people

        • Thank you, Daria, for sharing your insights and tips to develop the Network IQ !

        COMING SOON! 

        Apply for an interview for the next cohort of the TopExpertBrand Mastermind Program

        It's a 10-weeks step by step hands-on online program for leaders, professionals, experts, entrepreneurs, coaches, consultants who want to become visible, stand out in their niche, grow powerfully their personal brand and work towards becoming Thought Leaders in their field. 


        ☑️ Connect with Marina Vishnyakova on LinkedIn

        ☑️ Connect with Elena Ivanushkina on LinkedIn
        ☑️ Connect with Daria Tataj, PhD on LinkedIn

        ☑️ Follow TopExpertBrand Accelerator page on LinkedIn
        ☑️ Subscribe to TopExpertBrand Accelerator channel on YouTube

        ☑️ Join our Telegram Chanel  UPLIFT: Personal Branding and Thought Leadership

        ☑️ Follow TopExpertBrand Accelerator page on Facebook

        ☑️ Follow Marina Vishnyakova on Instagram

        ☑️ Follow Elena Ivanushkina on Instagram

        ☑️ Learn more at www.topexpertbrand.com

        46 min

      About UPLIFT: Personal Branding and Thought Leadership from A to Z for Leaders & Experienced Professionals

      From the publisher's feed

      Join Marina Vishnyakova and Elena Ivanushkina, the co-founders of TopExpertBrand Accelerator in their podcast as they discuss with international leaders, entrepreneurs and experienced professionals tips and strategies to build a powerful personal brand, to grow professional visibility and to pave the way for thought leadership.