Upside Down Influencer

In a culture obsessed with visibility and validation, Tyler Workman’s story offers a needed, counter-cultural reminder: you don’t need a platform to be faithful. As the founder of Okoa Refuge, Tyler shares how God called him into full-time missions work. Not with fanfare, but through years of quiet obedience. In this episode, we talk about the unseen years, when no one was clapping, no one was posting and how God used that season to shape his character, deepen his conviction, and redefine what influence really is.

In this episode, we dive into a tricky topic: Self-promotion. In the age of social media, the lines can get blurry. To help navigate this conversation, I invited someone who has spent years wrestling with this tension.

To get connected with other upside down influencers and follow along with us, you can find us on:

What would it look like to leverage your social media for the gospel? In this episode, I sit down with Pastor Joby Martin, lead pastor of The Church of Eleven22 to process through what that means. We talk about everything from the temptation of engaging in online gossip to the challenge of promoting your work without promoting yourself. We also discuss “longevity content” and how to know when we’ve crossed the line from stewardship into idolatry. This conversation is for the Christ follower who is ready to look different in the digital space and reflect Jesus in the way they post, scroll and engage.

Key topics:

To connect with Pastor Joby or The Church of Eleven22

Instagram: @jobypmartin @coe22

___

To get connected with other upside down influencers and follow along with us, you can find us on:

Instagram: @upsidedowninfluencer

To reach out to us: [email protected]

Social media can quietly drain us emotionally, mentally, and even spiritually. But, is it ALL bad? Or can it be used in a healthy way? I think so! In this episode, I sit down with licensed therapist and host of Jesus and Your Mental Health, Rebecca Maxwell, to unpack the real impact social media has on our mental well-being. We talk comparison, anxiety, emotional burnout, and the spiritual battle happening beneath it all. Through the lens of Scripture and mental health wisdom, we explore how Christ followers can engage online with more intention. Whether you're feeling overwhelmed or just want to use your phone more mindfully, this conversation offers hope, healing, and practical steps forward.

To connect with Rebecca:

___

To get connected with other upside down influencers and follow along with us, you can find us on:

Instagram: @upsidedowninfluencer

To reach out to us: [email protected]

Have you ever met someone who has ACTUALLY walked through being "canceled?" In this episode, I’m joined by Ty Kelly, content creator, husband, dad, and follower of Jesus, for an honest conversation about cancel culture. You might recognize Ty from his viral Chick-fil-a and Husband Bootcamp videos. But one day, everything changed when his family “Disney Shoe Hack” video sparked a media firestorm.

Today, Ty shares from his heart the realities of what his family walked through, what he’s learned about his faith, his influence and his plans for the future. This episode really taught me about how quick we can be to judge and cancel others in a social media world. I am so grateful to Ty for coming on to share his story.

What does it look like to be countercultural both offline AND online? In this episode, I talk with Ron Armstrong, Christian leader, founder of Grounds of Grace & Sponsored by Grace and candidate for mayor of Jacksonville, FL! We talk about how to stand firm in your faith as a business owner, how to navigate political conversations online without adding to the noise, and what it means to be an upside down influencer in today’s world.

In this episode you will hear about:

Follow Ron + his campaign:

Grounds of Grace:

Sponsored by Grace:

___

To get connected with other upside down influencers and follow along with us, you can find us on

Instagram: @upsidedowninfluencer

TikTok: @upsidedowninfluencer

Facebook

To reach out to us: [email protected]

Have you ever wondered how to share your faith on social media? In this episode, I’m joined by Cassidy Brown, a faith-driven content creator who has built a powerful online presence by unapologetically sharing about her relationship with Christ. 

We dive into Cassidy’s journey of stepping out in faith on social media, the challenges of staying true to biblical truth in a culture that often opposes it, and how she navigates criticism and the pressure to conform. She shares practical wisdom for anyone who feels called to use their online platform to glorify God - whether you have 10 followers or 10,000.

If you’ve ever struggled with fear of judgment, wondered how to respond to negativity or questioned whether social media can truly be used for Kingdom impact, this conversation is for you!

Cassidy’s testimony and what led her to share about Jesus online

To connect with Cassidy:

How does a pastor approach social media? In this episode of Upside Down Influencer, I sit down with Pastor Clayton Baird from Legacy House to explore how he navigates the digital world while staying true to his calling. We discuss the boundaries he sets to protect his heart, family, and church, the tension between ministry and personal branding, and the challenge of staying authentic in an online-driven culture. Plus, knowing that his sermons will inevitably end up on social media, does that influence how he presents himself?

Whether you’re a pastor, content creator, or just someone trying to honor God online, this conversation will challenge and encourage you to approach social media differently.

To follow along with Pastor Clay:

To get connected with other upside down influencers and follow along with us, you can find us on

Instagram:

@upsidedowninfluencer

TikTok:

@upsidedowninfluencer

YouTube:

youtube.com/@upsidedowninfluencer

Facebook

__

To reach out to us:

[email protected]

How is social media influencing the adult entertainment industry? In this episode, I sit down with Tami Taunton, the founder and president of Hadassah’s Hope, a ministry dedicated to reaching and restoring women in the adult entertainment industry by sharing the hope and love of Jesus.

We talk about the story behind Hadassah’s Hope, how social media is shaping the narrative around platforms like OnlyFans, the connection between pornography and trafficking, and the unseen dangers lurking behind the screen. Most importantly, we talk about what Hadassah’s Hope is doing to bring real change. This is an important and inspiring conversation that sheds light on some tough but necessary topics.

Follow Hadassah’s Hope on Instagram @Hadassahshope or read more about their mission and vision at hadassahshope.com.

—

To get connected with other upside down influencers and follow along with us, you can find us on

Instagram: @upsidedowninfluencer

TikTok: @upsidedowninfluencer

YouTube: youtube.com/@upsidedowninfluencer

Facebook: Upside Down Influencer

To reach out to us: [email protected]

In a world where fitness and wellness content floods our feeds, how should we approach it as Christ followers? In this episode, I sit down with Camille Murphy, a certified personal trainer and founder of 139 Wellness, to talk about navigating fitness, food, and body image through a biblical lens.

We dive into topics like “modesty” in workout posts, should Christians participate in trends like “What I Eat in a Day,” and how to balance authenticity with responsibility when sharing online. Camille also shares her personal journey with eating disorder recovery and the wisdom she’s gained along the way. If you’ve ever wrestled with how to engage with fitness culture on social media as a Believer, this episode is for you.

Trigger Warning: This episode discusses eating disorders and body image struggles.

--

To follow along with Camille: @camille.murphy.training on Instagram.

Recovery groups and resources: 139wellness.org

--

To get connected with other upside down influencers and follow along with us, you can find us on

Instagram: @upsidedowninfluencer

TikTok: @upsidedowninfluencer

YouTube: youtube.com/@upsidedowninfluencer

Facebook: Upside Down Influencer

To reach out to us: [email protected]