Podcasting has become an important marketing tool—it helps establish businesses as knowledgable and insightful, it shares important industry information with key audiences, and offers a deeper opportunity for engagement.   

But when Lindsay Tjepkema started a podcast, as the lead marketer for a large enterprise global SaaS business, she couldn’t find the tools she needed to collaborate, gauge metrics, create clips to share in social network streams, and ultimately demonstrate the value and effectiveness of her efforts.   

So she left the company to found Casted, a tech startup that offers a full podcasting solution for B2B marketers.   On this edition of UpTech Report, Lindsay discusses how she’s helping companies create compelling content and integrate that content into a full marketing strategy.

Yotam Orem spent his entire career around big data, but when he looks back, it’s all about the people—the friends, the family, and when it comes to his startup, Mona Labs, the team. In fact, it was the opportunity to build a great team that most attracted Yotam to founding a technology startup. 

It began with a phone call from a friend to help solve an embarrassing problem at Google—one of their predictive models had gone from triumph to faceplant. Yotam realized you still need human hands to make AI smart. 

On this edition of UpTech Report, Yotam talks about the path that led him to start his own company, and shares his own philosophy on how he brought that great team together.

When something goes wrong in a highly complex integrated system, the damage is potentially enormous. Even the smallest error can cost millions. But when you have so many technologies interacting, isolating the problem can be extremely difficult.

This is a problem that Lodewijk Bogaards understands well. “Think about the process running in a container, running on a bot, running on a virtual machine, running on a hypervisor, running in a blade on a rack in a data center somewhere,” he says. As a consultant for a bank, his client needed a better ability to understand their systems.

And as Lodewijk will tell you, there’s no better way to start a company than when you can find the solution to a problem a bank needs to have solved. StackState was born, a company that gives admins full observability on their systems, enabling them to quickly identify problems.

On this edition of UpTech Report, Lodewijk explains how his technology manages this feat, and the various ways it can help companies avoid disaster.

As a young engineer fresh out of college, Daniel Cunningham was working on a project installing equipment at a power plant in Northern California when he developed a process that saved his employers days of time and significant expenses.  

It was then that he made the most important discovery of his career—smart solutions for your bosses bring zero rewards. “That flipped a switch inside of me,” he says. “If I'm going to come up with clever things that make somebody's life easier, it would be nice to be the recipient of the accolades from that, whether they be personal or financial. That set me on my journey.”   

That journey led him to found Leonardo247, a company that guides building managers through the complex daily work required to keep tenants safe and happy, while saving money and avoiding disasters.   

On this edition of Founders Journey, Daniel walks us through those pivotal experiences early in his career and how they informed his current role as a founder. He also gives some important advice on how to build the right team—and how to move on from the wrong one.

Twenty years ago, the term “beta testing” might not have meant anything to your average person on the street, but today, with apps integrated so deeply with daily life, most everyone is familiar with the idea. But despite how ubiquitous the need to road test software before a full release, few companies have actually developed a formalized process. Instead, they just wing it.

Luke Freiler discovered this as a Web Development Manager at Ericsson. He was tasked with beta testing a massive product and discovered, to his horror, that the company lacked any procedures whatsoever on how to conduct such an endeavor.

When he was given permission to look outside the company for help developing beta testing protocols, he discovered no such services existed. That’s (eventually) how Centercode was born. On this edition of UpTech Report, Luke discusses how he’s managed to leverage a once-in-a-while need into a full engagement lifecycle for some of the biggest brands in the world.

Like the magical path of a quantum particle, William Hurley’s journey is a bit unusual. He started two companies that were both acquired quickly. Then his third company was acquired by Goldman Sachs on their one-year anniversary. And he discovered this rapid success was depriving him of the opportunity to grow. So his fourth company, Strangeworks, is built for the long haul. 

Currently, they’re not even developing a product—they’re merely building community around a technology that’s not even yet available, quantum computing. But William insists it soon will be, and you’d best prepare. 

In this edition of Founders Journey, Williams discusses some of his early successes and why they led him to explore this remarkable new technology. He also discusses the biggest mistakes people make when seeking funding.

Imagine if to build a new apartment complex, you had to pay a team to copy and reassemble the foundation, walls, electricity, and plumbing from neighboring complexes—and then build an original penthouse on top. It seems a bit ridiculous, but this is how most companies design custom apps. They pay engineering teams to stitch together most of the app with open source pieces and then fill out the remaining 10–20 percent with original code. It’s costly, redundant work. 

In 2016, Anand Kulkarni wondered if there was a way to automate this process. The result became Crowdbotics, a tech startup that lets anyone create React Native and Django apps without coding in its basic form. 

On this edition of UpTech Report, Anand discusses how this idea started and how the technology works, including their startling newest feature—the ability to describe your desired app to their AI assistant in natural language and then have the system build it for you.

Kashyap Deorah talks about his tech startups almost like they were old cars—there was the one he had in college, the one he had in Bombay, the one he sold to a shop. But he knows each one was useful; they all got him to where he needed to be. And where that is now is HyperTrack, a tech startup that offers a GPS tracking system as a SaaS, allowing companies to track their drivers and share selected information with customers in real time. 

On this edition of Founder’s Journey, Kashyap goes into more detail on this long journey and the many lessons he learned along the way, including how to treat investors, how to build the best team, and the right time and way to begin marketing.

Perhaps the most exciting and frequently discussed technology of the 21st century is artificial intelligence. We’re using AI for solutions in everything from diagnosing serious medical conditions to selecting the right shade of nail polish. But every solution brings a new set of problems, and AI is no exception. Predictive models become stale, they adopt biases, and the results can be costly and embarrassing. 

Yotam Oren discovered these sorts of problems were widespread—so he started Monal Labs to fix them, a technology startup that allows you to monitor AI performance to ensure accuracy and transparency. 

On this edition of UpTech Report, Yotam talks about the original problems he set out to solve and why AI should never be left alone in the room.

Jorge Torres and Adam Carrigan have known each other a long time. They were roommates in college and worked on several projects together before finally founding their first company in London. And that was only the start of their collaboration. 

Now they’re running their second startup, MindsDB, a company that treats machine learning as a database layer, allowing you to retrieve predictive analysis by performing a simple SQL query. 

Jorge is the CEO, Adam the COO. On this edition of Founders Journey, Jorge and Adam discuss the many lessons they’ve learned in their long colla