Christina Delay, co-founder of Altina, shares her personal journey with alcohol and how it led her to create non-alcoholic alternative, Altina.
Altina's mission is to provide a new way for people to socialize without the negative effects of alcohol. Christina and her partner realized there weren't many alternatives available and decided to create their own. They took a problem-solving approach, focusing on the experience and impact they wanted to have.
Christina's background in biotechnology and plant science helped her experiment with botanicals and flavours to create unique and healthy products. Altina is focused on creating a sophisticated and complex non-alcoholic experience. They explore the use of botanicals in winemaking to add layers of flavour and complexity.
The success of their Sansgia demonstrates the demand for high-quality non-alcoholic alternatives. Altina emphasizes the importance of the overall experience, from the packaging to the serving suggestions.
The non-alcoholic industry faces challenges in gaining recognition and shelf space, but there is a growing need for better options.
Non-alcoholic alternatives should aim to be sophisticated and complex, providing an adult and enjoyable experience.
The use of botanicals in winemaking can add layers of flavour and complexity to non-alcoholic wines.
The success of Altina's Sansgria wine demonstrates the demand for high-quality non-alcoholic options.
The overall experience, including packaging and serving suggestions, is crucial in the non-alcoholic industry.
The non-alcoholic industry faces challenges in gaining recognition and shelf space, but there is a growing need for better options.
01:40 Christina's Personal Journey with Alcohol
06:57 Identifying a Need for Non-Alcoholic Alternatives
08:40 Problem-Solving Approach
13:30 Setting up a lab in kitchen
16:26 Corporate Drinking Culture
18:40 Experimenting with Botanicals and Flavour
23:56 Creating a Sophisticated and Complex Non-Alcoholic Experience
29:51 The Success of Sansgia
33:40 Emphasizing the Experience of Non-Alcoholic Alternatives
36:50 The Challenges of the Non-Alcoholic Industry
38:03 The Need for Better Non-Alcoholic Options
45:00 Plans for Altina and International Expansion
Altina Website: https://altinadrinks.com/
Altina Instagram: https://www.instagram.com/altinadrinks
Altina Facebook: https://www.facebook.com/altinadrinks
Altina LinkedIn: https://www.linkedin.com/company/altinadrinks/
Buy from Free Spirit in Singapore: https://www.freespirit.com.sg/collections/altina-craft-cocktails
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