Urelevant

In this follow-up episode, sisters Rebecca Youngquist and Nicole Looker delve deeper into their Salesforce journeys. They discuss the misconception that certifications are necessary to land a Salesforce job, with Rebecca sharing how she secured her first role before being certified. 

The sisters offer valuable insights on how to stand out in a competitive job market, emphasizing the importance of translating existing skills to Salesforce roles and actively learning through platforms like Trailhead.

Nicole, now a CRM Manager, provides an overview of the various systems she works with beyond Salesforce, including HubSpot, LeanData, and Data Cloud. She shares her experience implementing Data Cloud in a startup environment and offers advice for those aspiring to get Data Cloud certified.

The sisters also discuss their upcoming presentation at Mile High Dreamin', revealing how they plan to share their unique story of growing up in a small town and finding success in the Salesforce ecosystem. They highlight the importance of mentorship, including the Salesforce mentorship program and the often-overlooked Salesforce for Military program for veterans.

Looking to the future, both Rebecca and Nicole express their interest in expanding their development skills, particularly in Apex. They conclude with valuable advice for those entering the Salesforce ecosystem, emphasizing the importance of continuous learning, building soft skills, and finding genuine enjoyment in the work rather than merely chasing high salaries.

This episode provides a wealth of practical advice and inspiration for anyone looking to start or advance their career in the Salesforce ecosystem.

Contect with Rebecca Youngquist and Nicole Looker on LinkedIn:

https://www.linkedin.com/in/rebecca-youngquist/

https://www.linkedin.com/in/nicole-looker/

Watch here - https://youtu.be/WIfv2tXhPSI

In this episode, we meet sisters Rebecca Youngquist and Nicole Looker, who have both found success in the Salesforce ecosystem. 

Nicole, with her background in finance and insurance, shares her journey of becoming an "accidental admin" and how she eventually transitioned into a product owner role. 

Rebecca, a former Navy nuclear engineer and instructor, explains how she pivoted to Salesforce after leaving the military, inspired by her sister's success.

The sisters discuss their unique paths into Salesforce, the challenges they faced, and the skills that have helped them excel in their roles. They emphasize the importance of understanding both the front-end and back-end aspects of Salesforce, as well as the critical soft skills needed to succeed in the ecosystem.

This episode offers valuable insights for anyone considering a career in Salesforce or looking to enhance their skills in the field. From the importance of visual learning to the key characteristics that make a great Salesforce professional, Rebecca and Nicole provide a wealth of knowledge and inspiration.

Stay tuned for Part 2 of this conversation, coming next week!

Contect with Rebecca Youngquist and Nicole Looker on LinkedIn:

https://www.linkedin.com/in/rebecca-youngquist/

https://www.linkedin.com/in/nicole-looker/

Watch here - https://youtu.be/yR06s8kCItM

In this episode, we explore the  parallels between the evolution of Spider-Man and our own journey with emerging AI technologies. Just as Peter Parker navigates the challenges of discovering his superpowers, we too must navigate the unfamiliar terrain of AI and its capabilities. We delve into the importance of embracing a lifelong learning mindset, rapidly reskilling, and developing a strategic reserve of skills to stay relevant in an ever-evolving landscape. Join us as we discuss how the hero’s journey in both superhero tales and real life is marked by transformation, resilience, and the pursuit of making a difference.

Watch here - https://youtu.be/2kaYP8jo8Ww

Become Skills-Powered

In this episode, we dive into the Skills-Powered Advantage Framework, a revolutionary approach to professional development in the age of AI to become a Skills-Powered Practitioner.

Discover how mastering the trifecta of Business Skills, Durable Skills (aka Soft Skills), and AI Skills can propel your career to new heights.

You'll learn:

Whether you're looking to advance in your current role, switch careers, or launch a new project, this episode provides a roadmap for becoming a well-rounded Skills-Powered Practitioner. Tune in to discover how to transform your intent into insights, and ultimately, into career success. Don't miss this discussion on future-proofing your professional life, one skill at a time!

Watch here - https://youtu.be/DQxOu87UgAE?source=urelevant

In this episode, we dive into the critical topic of skill verification for skills-based organizations. Claiming you have certain skills is one thing, but how do companies verify them? We explore Multi-Measure Testing (MMT), a holistic approach that evaluates a candidate's skills, personality, and suitability for a role through various assessments.

We discuss why MMT is becoming a go-to method for skills verification, addressing the limitations of traditional hiring methods. MMT provides a more nuanced and accurate assessment, crucial in today’s skill-based economy.

You'll learn about the different types of assessments involved in MMT, such as role-specific skills tests, work sample assignments, cognitive and personality assessments, and more. We also share tips on how you can thrive in an MMT screening process by understanding the role, preparing for skills-based tests, and developing your soft skills.

Additionally, we talk about aligning yourself with skills-based organizations through lifelong learning, building a skills portfolio, and obtaining relevant certifications.

For more insights, check out our free course on the Skills-Powered Advantage Framework at https://www.rapidreskill.com/skills-powered-advantage-framework-3747e4f7-0e02-4231-bd78-3c6c503c07c6 

Stay tuned for our next episode, where we'll discuss becoming a Skills-Powered Practitioner. Subscribe to our podcast to get notified when the next episode drops, and don’t forget to leave a review to add your voice to the conversation!

Watch here - https://youtu.be/Yqc55dZn8n0?feature=shared

In this episode, we dive into the massive shift in the job market towards valuing soft skills, now becoming recognized as Durable Skills.

Durable Skills play a large part in my Skills-Powered Advantage Framework, which you can learn more about in my free Skills-Powered course here - https://www.rapidreskill.com/skills-powered-advantage-framework-3747e4f7-0e02-4231-bd78-3c6c503c07c6

Today's top sought-after skills include communication, collaboration, and time management. This shift is driven by AI and the realization that these skills have a longer shelf life and remain relevant through rapid technological advancements.

We explore the Durable Skills Advantage Framework, a partnership between CompTIA and America Succeeds, highlighting how these skills have become essential.

Key findings include:

The COVID-19 pandemic further emphasized the importance of Durable Skills as remote work highlighted the need for communication, adaptability, and digital literacy. As technology continues to evolve, the demand for individuals with a strong foundation in Durable Skills will only increase.

 Watch here - https://youtu.be/i6IKmCF_JxY

009 - The Future is Skills Powered! Will You Be?

In this episode, we delve into becoming Skills Powered, essential for individuals and organizations. Discover how these approaches address the persistent skills gap by prioritizing tangible, measurable skills over traditional criteria like degrees and job titles.

Explore how a skills-powered approach fosters a more diverse talent pool and promotes continuous learning, enabling employees to adapt to market changes and contribute based on their abilities. I share how forward-thinking businesses prioritize efficiency and leverage force multipliers, seeking advantages in both talent and tasks. Also discover how AI's pattern recognition capabilities can help build advantage frameworks for individuals and organizations.

Whether you're focused on advancing your career or enhancing your company's performance, this episode will guide you through the evolving landscape of business.

Watch here - https://www.urelevant.com/podcasts/urelevant/episodes/2148686250

In this final installment of our Attract, Attain, Retain series, we dive deep into the crucial topic of customer retention within CRM systems. Discover why retaining an existing customer is significantly more cost-effective than acquiring a new one and explore the pivotal role of Salesforce in facilitating customer service through case management. We delve into the concept of case deflection, self-service solutions, and the challenges of effective issue resolution. Learn about intelligent routing, support processes, and the ethical implications of AI in customer service. Join us as we explore how AI is revolutionizing CRM, enhancing productivity, and ultimately helping businesses retain customers by providing exceptional support. Don't miss this comprehensive discussion on how marketing, sales, and service intersect to create a seamless customer experience.

Watch here - https://youtu.be/OXdSac-v5T0?feature=shared 

Welcome to the second episode of our three-part series, "Attract, Attain, Retain," where we dive into the marketing, sales, and service lifecycle of any business relationship. In this episode, we shift our focus to the critical stage of attaining customers through effective CRM sales processes. Previously, we explored the importance of attracting attention to your brand, product, or service. If you haven't caught that episode yet, I encourage you to start there before continuing with this one. Today, we delve into the heart of sales: converting attracted leads into loyal customers. We discuss the key objects in Salesforce—Accounts, Contacts, and Opportunities—and how they interconnect through the lead conversion process. We'll break down how lead data transitions into account and contact records, setting the stage for successful sales efforts. Discover the significance of opportunity stages and how they serve as milestones in your sales journey, increasing the probability of deal closure at each step. Learn how Salesforce’s flexible setup allows you to customize these stages to match your specific sales processes, whether you’re selling real estate, vehicles, or multi-million dollar infrastructure projects. Moreover, we’ll explore how artificial intelligence is revolutionizing sales. From auto-generating product descriptions and emails to predictive analytics and opportunity scoring, AI is reshaping how businesses operate within Salesforce. We'll discuss the potential of Salesforce’s AI platform, Einstein, to recommend next best actions and identify patterns that lead to successful deals. Finally, we'll touch on the future of CRM, where AI-driven automations and voice-prompted processes will streamline sales operations, making it easier and faster for businesses to thrive. Join us next week as we conclude this series by exploring the retention side of the lifecycle, focusing on how excellent customer service and AI advancements are transforming customer retention strategies. Don't miss out—subscribe now and stay tuned! Happy Learning and I'll see YOU In the Cloud!

Watch here

 Attracting Attention through effective Marketing in CRM

In this episode, we begin a three-part series on customer relationship management (CRM). This episode focuses on the "Attract" phase, discussing how businesses can draw attention to their brand, products, and services. 

Whether you're a business owner refining your marketing strategy or someone preparing for the Salesforce Administrator certification, this episode provides valuable insights. We explore the creation and management of campaigns, the importance of lead generation, and the role of AI in modern marketing efforts. 

Join us as we set the stage for understanding the full lifecycle of business relationships, starting with attracting potential customers.

Resources:

Salesforce Einstein Trust Layer - https://www.salesforce.com/artificial-intelligence/trusted-ai/

Explaining the Einstein Trust Layer Salesforce Video - https://www.salesforce.com/news/stories/video/explaining-the-einstein-gpt-trust-layer/

Watch here - https://youtu.be/VyAoVXSBnrA?feature=shared