As promised last week, today’s episode provides greater context on US ePrivacy audits, CIPA/VPPA claims, and EU-US comparative law as it affects the rollout or maintenance of MarTech solutions on websites and mobile applications.

References:

* “The slippery slope of consent banners in preventing CIPA and VPPA claims: why effective Opt-Outs will prevail - also in the EU” (Sergio Maldonado, November 2025 - you are listening to Part I of the more comprehensive analysis)

* Jennifer Oliver: privacy litigation over pixels, trackers, and cookies (Masters of Privacy, August 2025)

* From wiretapping and video rentals to website pixels, SDKs, and APIs. CIPA/VPPA litigation, risk management, and practical strategies (Nov 2025 update)

* Toolbox: Fast CIPA/VPPA website auditing and case law matching for legal professionals (Alpha release).

This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit www.mastersofprivacy.com/subscribe