What if rejection was the very thing that made you a better creator?

In this episode of the Useful Creator Podcast, Guest host Lorenzo Hodges interviews me and we explore the lessons that shaped my creative journey, from the precision of print design to the wild west days of early web animation.

Here’s what you’ll discover in this conversation:

How rejection early on built resilience and sharpened my eye for detail.

Why trial and error is the secret weapon of every great creator.

The surprising connection between useful content and innovation.

And the mindset shifts that turn problems into opportunities.

If you’ve ever struggled with creative setbacks, or wondered why some content connects while others flop, this episode is packed with insights to help you level up as a creator.

This is part 1 of a two part series. Don't forget to come back for part two:

🔗 Connect with our guest host Lorenzo Hodges:

https://www.linkedin.com/in/lorenzohodges/ 

Follow me: 📩 Join my newsletter: https: https://jumabannister.com/newsletter/

💼 Connect with me on LinkedIn: https://www.linkedin.com/in/jumabannister/

What happens when a business owner decides to stop hiding behind their company logo and start creating content? In this episode of Useful Creator I sit down with Kendal St. Louis, a CEO who made that exact decision and completely transformed his business and personal brand.

We dive into:

✅ Why Kendal started creating content (and the fears he had to overcome)

✅ The unexpected benefits of putting yourself out there

✅ How content shifted his role from operator to thought leader

✅ Practical tips for business owners who want to start but feel stuck If you’ve ever wondered whether creating content is worth it, this episode will change how you think about visibility and growth.

🔗 Connect with Kendal:

https://www.instagram.com/mrladnekofficial/

▶️ Check out his podcast on

YouTube: https://www.youtube.com/@daigoodtalk9873

Follow me: 📩 Join my newsletter: https: https://jumabannister.com/newsletter/

💼 Connect with me on LinkedIn: https://www.linkedin.com/in/jumabannister/

In this episode of the Useful Content Podcast, host Juma welcomes Sam Dunning, an expert in B2B strategy and SEO, to discuss the intricacies of SEO for B2B companies. Sam shares insights on addressing tough questions upfront through FAQs, implementing a bottom-up approach to SEO focused on commercial intent and sales readiness, and the importance of understanding your target audience. They explore the steps for developing an effective SEO strategy, judging keyword intent, and leveraging technical SEO without overcomplicating it. Sam emphasizes the role of building content that is useful, transparent, and answers real questions from sales calls to build trust and convert prospects into clients. They also discuss the benefits of using YouTube in SEO and determining when to outsource SEO efforts. Additionally, Sam highlights the importance of continuously updating your website based on client feedback to ensure it meets the needs of your prospective clients.

00:00 Introduction to Sales Call Challenges

00:48 Welcome to the Useful Content Podcast

00:54 Meet Sam Dunning: B2B Strategy and SEO Expert

02:12 Understanding B2B SEO Mistakes

03:18 The Importance of Bottom-Up SEO Approach

04:02 When Should Companies Invest in SEO?

06:19 Paid Ads vs. Organic Search

09:55 Zero Click Search: Impact on SEO

12:37 Connecting SEO to Sales

15:43 Steps to Effective SEO for Revenue Generation

25:56 Addressing Real Customer Questions

27:01 Building a Best-in-Class Page

27:23 Technical SEO Simplified

29:41 In-House vs. Outsourcing SEO

32:33 Leveraging YouTube for SEO

35:01 Effective Blog Strategies

37:38 Structuring Your Website for SEO

41:50 Continuous Website Improvement

44:52 The Ultimate SEO Rule

46:02 Conclusion and Contact Information

This is Itir Eraslan is the founder of IE Brand Consulting, a marketing boutique focused on brand strategy, marketing planning, and team design for mid-sized companies aiming for growth.

She helps B2C and B2B clients build impactful brand identities and execute strategic marketing initiatives that strengthen their market position.

And today on Useful Content Itir and I talk about the importance of brand strategy and marketing planning, emphasizing the need to tailor tactics based on business goals, budgets, and resources.

Itir Shares on:

Connect with Itir:

Linkedin: https://www.linkedin.com/in/itireraslan

Instagram: https://www.instagram.com/itireraslan

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Produced by Relate Studios:

www.relatestudios.com

Music by Juma Bannister

Host: Juma Bannister

Connect with me on Linkedin

https://www.linkedin.com/in/jumabannister

This is Gus Bhandal Marketing strategist, social media specialist, and LinkedIn trainer for service-sector businesses.He helps you to amplify your voice and increase your visibility, for long-term sustainable business growth. In this episode of the Useful Content Podcast, Juma speaks with Gus Bhandal on strategies to make Linkedin more Effective and Efficient. 

PLUS! 

Connect with Gus:

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www.relatestudios.com

Music by Juma Bannister

Host: Juma Bannister

In this episode of the Useful Content Podcast, guest host Christine McLean Lewis interviews video marketing expert Juma Bannister about effective video marketing tactics. Juma defines video marketing and emphasizes the importance of engaging content that builds trust with the audience. He discusses five core tactics: teaching first and selling later, using storytelling, showing your process, borrowing authority through collaborations, and maximizing content creation styles. The episode also touches on the importance of finding a personalized approach to content creation and assessing video content performance through tools like Kleo. The conversation concludes by discussing what constitutes success in video marketing and the importance of defining clear goals.

00:00 Introduction to Content Creation Strategies

Guesting on my own podcast today...who woulda thunk!

Listen to the podcast:

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Thanks for listening.

Produced by Relate Studios:

www.relatestudios.com

Music by Juma Bannister

Host: Juma Bannister

Connect with me on Linkedin

https://www.linkedin.com/in/jumabannister

In this episode of the Useful Content Podcast, Juma and returning guest Winston Henderson discuss the crucial importance of intentional market positioning for businesses. With a focus on understanding the intricacies and nuances required for effective positioning, Winston shares his expertise on how companies can differentiate themselves in a crowded market. The discussion covers practical components such as creating a value proposition canvas, conducting a business assessment, and interviewing clients to identify their needs and challenges. Winston also emphasizes the impact of AI-generated content and the necessity for businesses to position themselves uniquely rather than broadly. Tune in for a detailed exploration of positioning strategies and real-world examples to help your business stand out and thrive.

Connect with Winston:

https://www.linkedin.com/in/the-content-marketing-guy/

Listen to the podcast:

SPOTIFY

https://open.spotify.com/show/1oRjO5e0HJCrnHXwLIXusl

APPLE

https://podcasts.apple.com/us/podcast/useful-content-content-creation-strategy-podcast-for/id1702087688

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Thanks for listening.

Produced by Relate Studios:

www.relatestudios.com

Music by Juma Bannister

Host: Juma Bannister

Connect with me on Linkedin

https://www.linkedin.com/in/jumabannister

In this episode of the Useful Content Podcast, Juma interviews Jarrod Best Mitchell, a sales trainer and LinkedIn coach well known for his content and vibrant yellow attire. The discussion begins with the importance of video content and personalization in direct messages to stand out on LinkedIn. Jarrod shares his journey from corporate roles to becoming a full-time entrepreneur based in Trinidad and Tobago. The conversation covers the effectiveness of video content, Jarrod's content creation process, and the criticality of developing one's style. Jarrod also discusses his interaction with LinkedIn's platform and community, emphasizing constant engagement and evolution in content strategies. They delve into practical tips for optimizing LinkedIn profiles and leveraging personal video DMs for building connections. The episode underscores the significance of consistent content creation and personalized engagement in achieving business success on LinkedIn.

Connect with Jarrod:

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Produced by Relate Studios:

Music by Juma Bannister

In this episode of the Useful Content Podcast, Juma is joined by branding expert Ron Johnson from Barbados to explore the integral connection between employee engagement, company culture, and branding. Ron shares his unique journey from a biology graduate to a branding specialist, emphasizing how internal culture and employee experience shape the overall brand image and customer satisfaction. The discussion highlights the critical role of HR in fostering a positive workplace environment, aligning company values with employee interests, and overcoming resistance to change. The conversation delves into the power of storytelling and employee-driven content marketing. Listeners will gain valuable insights on enhancing employee engagement, the differences between transactional and transformational HR, and strategies to stay ahead of the competition. Ron also shares his thoughts on continuous improvement and ways to connect with him, including his book 'Tighten Your Shoelaces', available on Amazon.

00:00 Welcome and Introduction to Ron Johnson

01:12 Ron Johnson's Background and Journey

03:28 The Essence of Branding

05:29 Employee Engagement and Branding

10:34 HR's Role in Branding

10:59 Real-Life Examples and Impact

21:57 HR Professionals as Branding Superheroes

24:53 HR's Role in Employee Engagement

25:07 The Enron Example: Integrity in Question

26:00 Branding Equation: Integrating HR

26:37 Employee Scenarios: Uber and Beyond

27:29 Changing People: Internal vs. External

30:10 Employee Experience: Health and Fun

34:35 Employee Engagement and Company Success

35:59 Storytelling and Company Culture

38:18 Content Quality and Employee Advocacy

45:19 Final Thoughts and Contact Information

Connect with Ron

https://www.linkedin.com/in/ronjohnsonco

IG: @ronjohnsonco

APPLE

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Subscribe to the Useful Content Newsletter

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Submit your Questions!

https://jumabannister.formaloo.me/questions

Thanks for listening.

Produced by Relate Studios:

www.relatestudios.com

Music by Juma Bannister

Host: Juma Bannister

Connect with me on Linkedin

https://www.linkedin.com/in/jumabannister

This is Ryan R. Sullivan, the founder of Podcast Principles, a boutique podcast consulting company for B2B service businesses. He’s helped hundreds of founders, entrepreneurs, and creators around the world launch and grow their podcasts. And today Useful Content we discuss how create profitable podcasts for B2B businesses.

We talk about:

→ Why many B2B Podcast Fail

Enjoy the conversation and Let’s make useful Content!

Connect with Ryan

Linkedin: https://www.linkedin.com/in/sullybop/

Listen to the audio Version:

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Submit your Questions!

Thanks for listening.

Produced by Relate Studios:

Music by Juma Bannister

Host: Juma Bannister

https://www.linkedin.com/in/jumabannister