This is Phill Agnew is a self-professed, behavioural science nerd and host of the U.K.'s #1 marketing Podcast, NUDGE.

On this episode of USEFUL CONTENT, Phill shares with us 5 behavioural science, marketing & copywriting tips that are proven to make your content more persuasive.

We discuss the importance of:

We also discuss the challenge AI poses to human-created content.

Connect with Phill:

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Music by Juma Bannister

Connect with me on Linkedin

In this episode Daniel Kading shares his journey from a writer in high school to a content creator and agency owner. Daniel discusses his innovative approach to content creation using technology such as Otter AI for transcription and ChatGPT for refining ideas. He explains the process of capturing ideas while on the move, and how these can be efficiently turned into various forms of content for different platforms. The conversation also delves into the challenges of transitioning from freelancing to building an agency, the significance of audience engagement over metrics, and maintaining authenticity on platforms like LinkedIn.

Connect with Daniel

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This is Alex Minor and this episode on Short Form Video was originally released 1 year ago. 

Let me level with everyone. 

I have about 6 episodes of unreleased podcasts BUT this week is slammed. 

I have no time to complete the edit. 

Also I'm committed to not missing a week so I've decided to take my own advice and reject single use content by re-releasing the very first official episode of Useful Content. 

𝗔𝘀 𝗮 𝗿𝗲𝗳𝗿𝗲𝘀𝗵𝗲𝗿:

In this episode of the Useful Content Podcast I discuss the value and strategies of short form video content with Alex Minor, owner of the video marketing and podcasting agency Eye Am Media. 

Alex shares his journey in content creation and provides practical tips on structuring video podcasts, the importance of video in social media marketing, and effective experimentation with short form videos. 

We also get into why many experts struggle with camera presence and how to repurpose long form content for multiple platforms. 

This episode is packed with valuable advice for anyone looking to leverage video for their brand's growth.

This is LaShaun Ramdin, a Digital Marketing & Sales Professional who works with top-tier companies to entrepreneurs to help them grow their brand.

After spending 18+ years in the sales and marketing industry, she knows what truly drives conversions and builds customer loyalty. It’s how well you connect with your audience.

In this episode LaShaun and I discuss:

→ The necessity of using data over gut feelings

→ The significance of understanding consumer behavior

→ Practical strategies for small business owners on how to leverage data to enhance their marketing efforts.

→ The importance of educational content

Connect with LaShaun

Website: ramdindigital.com

Linkedin: https://www.linkedin.com/in/lashaunramdin

Listen to the podcast:

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Produced by Relate Studios:

www.relatestudios.com

Music by Juma Bannister

Host: Juma Bannister

Connect with me on Linkedin

https://www.linkedin.com/in/jumabannister

For my 50th Podcast Episode I welcome Chris Do.

Chris is an Emmy award-winning designer & director who is the Founder CEO of The Futur, an online education platform with the mission of teaching 1 billion people how to make a living doing what they love.

Chris has over 27 years of experience in brand design, strategy, and consultancy, working with clients such as Microsoft, Sony, Nike, and Starbucks and he’s passionate about helping people realize their value and communicate it to others.

And today on Useful Content 

→ Chris reveals his BIGGEST source of content ideas.

→ We rank all of his social media platforms, and you'll be surprised to find out which one comes in dead last.

→ And at the end of our conversation Chris tells us the story of how he got cast on Amazon Prime’s 60 Day hustle.

00:00 Introduction: The Impact of YouTube on My Life

00:12 Meet Chris Do: Emmy Award-Winning Designer

00:40 The Good Way to Steal Content

00:58 Ranking Social Media Platforms

01:14 Biggest Source of Content Ideas

01:44 Celebrating the 50th Episode

02:20 Chris Do's Content Creation Process

04:17 Monetizing Content Beyond Platforms

07:04 The Futur Podcast: User Experience Design

09:18 Balancing Audience Needs and Personal Vision

10:25 Future Pro: Exclusive Content and Organization

13:29 Personal Fulfillment and Compensation

16:20 The Importance of Citing Sources

19:11 Chris Do's Personal Content Strategy

22:21 Tier Ranking Social Media Channels

32:16 The Rise of TikTok

32:51 Concerns About TikTok

33:59 TikTok's Addictive Nature

35:55 Threads: The New Contender

37:58 Balancing Personal and Professional Content

42:27 Teaching and Content Creation

49:56 The Future Logo Story

53:05 Reality TV Experience

58:35 Final Thoughts and Farewell

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Host: Juma Bannister

One of the best things you can hear as a podcast host is: "That's a GREAT question!"

But what makes a guest respond like that?

Over the past two years I’ve interviewed 112 guests.

I always ask my guests for feedback:

Here’s what some of them said they liked most about the show:

"𝗬𝗼𝘂𝗿 𝗹𝗶𝗻𝗲 𝗼𝗳 𝗾𝘂𝗲𝘀𝘁𝗶𝗼𝗻𝘀, 𝘄𝗮𝗿𝗺𝘁𝗵, 𝗳𝗼𝗹𝗹𝗼𝘄 𝘂𝗽 𝗮𝗻𝗱 𝘆𝗼𝘂𝗿 𝗸𝗻𝗼𝘄𝗹𝗲𝗱𝗴𝗲 𝗼𝗳 𝘄𝗵𝗮𝘁 𝗜’𝘃𝗲 𝘀𝗽𝗼𝗸𝗲𝗻 𝗮𝗯𝗼𝘂𝘁 𝗯𝗲𝗳𝗼𝗿𝗲."

"𝗩𝗲𝗿𝘆 𝗽𝗿𝗼𝗳𝗲𝘀𝘀𝗶𝗼𝗻𝗮𝗹 𝗵𝗼𝘀𝘁, 𝗰𝗿𝗲𝗮𝘁𝗲𝗱 𝗮𝗻 𝗲𝗮𝘀𝘆 𝗴𝗼𝗶𝗻𝗴, 𝗰𝗼𝗻𝘃𝗲𝗿𝘀𝗮𝘁𝗶𝗼𝗻𝗮𝗹 𝗳𝗲𝗲𝗹𝗶𝗻𝗴 𝘁𝗵𝗮𝘁 𝗿𝗲𝘀𝘂𝗹𝘁𝗲𝗱 𝗶𝗻 𝗮 𝗻𝗮𝘁𝘂𝗿𝗮𝗹 𝗮𝗻𝗱 𝗳𝘂𝗻 𝘁𝗮𝗹𝗸. 𝗧𝗵𝗮𝗻𝗸𝘀𝗅"

"𝗬𝗼𝘂 𝗮𝗹𝗹𝗼𝘄𝗲𝗱 𝗺𝗲 𝘁𝗼 𝘀𝗽𝗲𝗮𝗸 𝗳𝗿𝗲𝗲𝗹𝘆. 𝗬𝗼𝘂 𝗵𝗮𝗱 𝘀𝗼𝗺𝗲 𝘁𝗵𝗼𝘂𝗴𝗵𝘁𝗳𝘂𝗹 𝗿𝗲𝘀𝗽𝗼𝗻𝘀𝗲𝘀 𝘁𝗼 𝘄𝗵𝗮𝘁 𝗜 𝘄𝗮𝘀 𝘀𝗮𝘆𝗶𝗻𝗴 𝘁𝗼𝗼. 𝗦𝗼𝗺𝗲𝘁𝗶𝗺𝗲𝘀, 𝗮𝗻𝗼𝘁𝗵𝗲𝗿 𝗲𝘅𝗽𝗲𝗿𝘁'𝘀 𝗴𝗲𝗻𝘂𝗶𝗻𝗲 𝗽𝗲𝗿𝘀𝗽𝗲𝗰𝘁𝗶𝘃𝗲 𝗼𝗻 𝘁𝗵𝗲 𝘁𝗵𝗶𝗻𝗴𝘀 𝘆𝗼𝘂 𝘀𝗵𝗮𝗿𝗲 𝗼𝗽𝗲𝗻𝘀 𝘆𝗼𝘂𝗿 𝗲𝘆𝗲𝘀 𝘁𝗼 𝘁𝗵𝗶𝗻𝗴𝘀 𝘆𝗼𝘂 𝘁𝗮𝗸𝗲 𝗳𝗼𝗿 𝗴𝗿𝗮𝗻𝘁𝗲𝗱."

"𝗜 𝗹𝗼𝘃𝗲 𝗵𝗼𝘄 𝗣𝗥𝗘𝗣𝗔𝗥𝗘𝗗 𝗝𝘂𝗺𝗮 𝘄𝗮𝘀, 𝗰𝗹𝗲𝗮𝗿𝗹𝘆 𝗵𝗮𝘃𝗶𝗻𝗴 𝗱𝗼𝗻𝗲 𝗵𝗶𝘀 𝗵𝗼𝗺𝗲𝘄𝗼𝗿𝗸 𝘁𝗼 𝗲𝗻𝘀𝘂𝗿𝗲 𝗮 𝗴𝗿𝗲𝗮𝘁 𝗶𝗻𝘁𝗲𝗿𝘃𝗶𝗲𝘄 𝗳𝗼𝗿 𝗵𝗶𝘀 𝗹𝗶𝘀𝘁𝗲𝗻𝗲𝗿𝘀! 𝗜 𝗮𝗹𝘀𝗼 𝗹𝗼𝘃𝗲𝗱 𝘁𝗵𝗲 𝗻𝗮𝘁𝘂𝗿𝗮𝗹 𝗳𝗹𝗼𝘄 𝗼𝗳 𝗼𝘂𝗿 𝗰𝗼𝗻𝘃𝗲𝗿𝘀𝗮𝘁𝗶𝗼𝗻 𝗮𝗻𝗱 𝘁𝗵𝗲 𝗲𝗮𝘀𝗲 𝘄𝗶𝘁𝗵 𝘄𝗵𝗶𝗰𝗵 𝘁𝗵𝗲 𝗲𝗻𝘁𝗶𝗿𝗲 𝗰𝗵𝗮𝘁 𝗳𝗹𝗼𝘄𝗲𝗱."

"𝗜 𝘁𝗵𝗶𝗻𝗸 𝘁𝗵𝗲 𝗽𝗲𝗿𝘀𝗼𝗻𝗮𝗹𝗶𝘇𝗮𝘁𝗶𝗼𝗻 𝗮𝗻𝗱 𝗸𝗻𝗼𝘄𝗶𝗻𝗴 𝗮𝗻𝗱 𝗱𝗼𝗶𝗻𝗴 𝘀𝗼𝗺𝗲 𝗿𝗲𝘀𝗲𝗮𝗿𝗰𝗵 𝗮𝗯𝗼𝘂𝘁 𝘄𝗵𝗮𝘁 𝗮𝗻𝗱 𝘄𝗵𝗼 𝗜 𝗮𝗺 𝘄𝗮𝘀 𝗮 𝗴𝗿𝗲𝗮𝘁 𝘁𝗼𝘂𝗰𝗵."

"𝗕𝗲𝘁𝘁𝗲𝗿 𝗾𝘂𝗲𝘀𝘁𝗶𝗼𝗻𝘀 𝘁𝗵𝗮𝗻 𝗺𝗼𝘀𝘁 𝗵𝗼𝘀𝘁𝘀! 𝗩𝗲𝗿𝘆 𝗲𝗮𝘀𝘆𝗴𝗼𝗶𝗻𝗴 𝗮𝗻𝗱 𝗳𝗹𝘂𝗶𝗱."

"𝗝𝘂𝗺𝗮 𝗱𝗶𝗱 𝗮 𝗴𝗿𝗲𝗮𝘁 𝗷𝗼𝗯 𝗲𝗮𝘀𝗶𝗻𝗴 𝗺𝗲 𝗶𝗻𝘁𝗼 𝘁𝗵𝗲 𝗰𝗼𝗻𝘃𝗲𝗿𝘀𝗮𝘁𝗶𝗼𝗻 𝗮𝗻𝗱 𝗺𝗮𝗸𝗶𝗻𝗴 𝘁𝗵𝗲 𝗲𝗻𝘁𝗶𝗿𝗲 𝗽𝗼𝗱𝗰𝗮𝘀𝘁 𝗲𝘅𝗽𝗲𝗿𝗶𝗲𝗻𝗰𝗲 𝗺𝘂𝗰𝗵 𝗺𝗼𝗿𝗲 𝗽𝗹𝗲𝗮𝘀𝗮𝗻𝘁. 𝗜 𝗹𝗼𝘃𝗲𝗱 𝘁𝗵𝗮𝘁 𝗵𝗲 𝗿𝗲𝘀𝗲𝗮𝗿𝗰𝗵𝗲𝗱 𝗺𝘆 𝗽𝗮𝘀𝘁 𝗮𝗻𝗱 𝗰𝘂𝗿𝗿𝗲𝗻𝘁 𝗲𝘅𝗽𝗲𝗿𝗶𝗲𝗻𝗰𝗲𝘀 𝗾𝘂𝗶𝘁𝗲 𝗮 𝗯𝗶𝘁. 𝗛𝗲𝗻𝗰𝗲, 𝘁𝗵𝗲 𝗾𝘂𝗲𝘀𝘁𝗶𝗼𝗻𝘀 𝘄𝗲𝗿𝗲 𝗲𝘅𝘁𝗿𝗲𝗺𝗲𝗹𝘆 𝗿𝗲𝗹𝗲𝘃𝗮𝗻𝘁 𝗮𝗻𝗱 𝗼𝗻-𝗽𝗼𝗶𝗻𝘁."

Today on the Useful Content Podcast we’re taking a look at 5 steps to awesome podcast interviews.

I’ll be sharing:

An overview of how I research.

4 Things I always do during interviews.

I'm your host today! (Me Juma of course)

Listen to the podcast:

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https://open.spotify.com/show/1oRjO5e0HJCrnHXwLIXusl

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https://podcasts.apple.com/us/podcast/useful-content-content-creation-strategy-podcast-for/id1702087688

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Thanks for listening.

Produced by Relate Studios:

www.relatestudios.com

Music by Juma Bannister

Host: Juma Bannister

Connect with me on Linkedin

https://www.linkedin.com/in/jumabannister

This is Junaid Ahmed, the Founder of Humblezone and Creator of Home Studio Mastery, a company designed to teach you how to build your home studio. He has two decades of video production experience and he provides podcasters, speakers, and content creators a comprehensive plan for their studio equipment, lighting, and layout. He’s the author of Mastering iPhone Video Production, and Host of Hacks & Hobbies podcast. Today on Useful Content Junaid and I talk about the building your Home Studio. We Discuss: → The Importance of a Dedicated Space. → The Seven Stages of Home Studio Development. → and the 5 things you need for a complete home studio. Connect with Junaid: https://linkedin.com/in/superjunaid https://facebook.com/superjunaid SPOTIFY https://open.spotify.com/show/1oRjO5e0HJCrnHXwLIXusl APPLE https://podcasts.apple.com/us/podcast/useful-content-content-creation-strategy-podcast-for/id1702087688 Subscribe to the Useful Content Newsletter https://sendfox.com/jumabannister Submit your Questions! https://jumabannister.formaloo.me/questions Thanks for listening. Produced by Relate Studios: www.relatestudios.com Music by Juma Bannister Host: Juma Bannister Connect with me on Linkedin https://www.linkedin.com/in/jumabannister

This is Ian Reid, Founder and Creative Strategy Director at Reid Designs. 

Ian has twenty-plus years experience in advertising, and before he founded his own company, he worked at one of the largest advertising agencies in the Caribbean creating designs and content for some of the biggest brands in the world. 

In this episode we get into how to us AI generate images in Graphic Design.

We discuss:

Fair warning, this is a conversation between two Trinis so it gets really local, both in speech. and examples. 

We mention a location in Trinidad and Tobago called the Bamboo Cathedral, a whole lot, which I eventually described badly in the podcast. So for my international listeners, you might want to look that up as well. 

All in all, it's a great discussion and if you listen carefully, you'll get some great insight into how graphic designers are using AI generated images and how you can use them too.

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Music by Juma Bannister

In this episode of the Useful Content Podcast, host Juma introduces Nick McGraw, a brand design expert. They delve into the importance of creating useful content, focusing on where to target your audience. Nick emphasizes the critical role of video in marketing and explains how to effectively use social media for brand promotion. They discuss Nick’s transition from identity design to a fuller spectrum of brand services, driven by client needs. Additionally, they explore the essence of a brand, asserting that it is shaped by customer perception. Nick shares insights on maintaining authenticity and energy in brand identity and provides practical advice for businesses looking to revamp their visual identity to stand out in a crowded market. The episode concludes with tips on leveraging brand personality and culture to attract and retain customers.

00:00 Welcome and Introduction

01:04 The Importance of Mission-Focused Content

01:45 Leveraging Social Media for Business Success

02:23 The Power of Video Content

03:56 Expanding Services Beyond Brand Identity

08:00 Defining a Brand

11:37 Building Trust Through Brand Identity

20:00 The Role of Culture in Business

25:30 Starting a Brand Overhaul

28:36 Analyzing Competitors: Local and Beyond

29:29 Building a Comprehensive SEO Strategy

30:34 Revamping Your Online Presence

31:14 The Importance of Customer-Centric Branding

32:05 Balancing Customer Expectations and Brand Identity

37:03 Case Studies and Real-World Examples

41:14 Final Thoughts on Authentic Branding

46:08 Post-Interview Reflections and Anecdotes

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Host: Juma Bannister

In this episode, Cher Jones discusses the essence of personal branding and its significance in the professional world. She highlights the difference between experts and thought leaders, emphasizing the need to leverage personal brands as a utility for career growth. Cher explains how LinkedIn is just a tool in the broader strategy of building a personal brand and shares her five key performance indicators (KPIs) to measure brand success. The conversation also covers the importance of intentional messaging, the psychological aspect of personal branding, and how to effectively transition and evolve one's brand identity.

00:00 Introduction and Initial Thoughts on LinkedIn

00:55 The Role of LinkedIn in Personal Branding

02:06 Avoiding the LinkedIn Trainer Label

03:31 Evolving Career and Personal Branding

04:40 Holistic Approach to Personal Branding

05:45 Internal Content and Corporate Professionals

08:33 The Importance of Leadership Branding

10:00 Five KPIs for Measuring Personal Brand Success

15:15 Influencing Perceptions and Expectations

17:35 Personal Branding for Different Personalities

21:17 Using Personal Brand as a Utility

24:48 Taking Control of Your Personal Brand

25:37 Evolving Your Brand Over Time

26:46 Technology Teams as Business Partners

28:44 Subject Matter Experts vs. Thought Leaders

31:03 Leveraging Your Brand as a Utility

34:41 Transitioning Your Brand

37:11 The Importance of Self-Validation

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Host: Juma Bannister