Drew Lepp encourages us to learn the business side of technology in order to achieve greater success with our designs. She encourages us to always know why we’re doing what we’re doing, and to be able to clearly articulate why every element on the page is there. She inspires us to fight on in our […]

Don’t miss Part I of this unforgettable interview. Jeffrey Zeldman inspires us to not underestimate our users by always testing our assumptions–because we’re often wrong. He reminds us of the tremendous value of writing and synthesizing our thoughts. He teaches us to never underrate our gut instincts. He also encourages us to stay enchanted in […]

Don’t miss Part II of this unforgettable interview. Jeffrey Zeldman dives deep into his origin story to enlighten us on how he got started on the Web. He inspires us to not get caught up in the buzzwords, but to keep it simple and clear. He also gets vulnerable to reveal how overcoming his biggest […]

Design for Real Life is a profound and inspiring book. The more things become automated and robotic, the more evident the need to remain human becomes. This book compels us to strive to stay human especially in our approach to how we design for other humans. It deeply challenges the long-held status-quo of resistance to […]

Pek Pongpaet teaches us that the key to successful UX is in pattern recognition and application. He reminds us of the power of visual hierarchy in that if something’s important, it should never be buried. He reminds us of the power of observation and in testing our product with users. He also inspires us to […]

David Demaree reminds us of the value of simplicity, brevity, and editing. He encourages us to know who are users are and where they’re coming from. He inspires us not to get too wrapped up into the closeness of our own material and not take the criticism of our work too personally. He also teaches […]

Victor Yocco teaches us that standing out in our work involves identifying human needs, and always being willing to address them. He enlightens us that failure leads to greater things, but our motivation should be not to fail. He shows us how practicing perseverance is a great habit to get into because it always pays […]

Alexa Leigh Herasimchuk inspires us to go find our why and to not fear reaching out to people who inspire us. She teaches us that the future of UX should be integrated into our education system. She reminds us that we can’t make people care, but we can build things people care about. She also […]

Rachel Andrew inspires us to understand people who are not like us because most often the products we design are not for us. She motivates us with her successful habit of GTD (Getting Things Done). She teaches us that solid attention to detail and ability to execute can be more important than specific technical skills. […]

Khoi Vinh teaches us that designers can do their best work by drawing on many different sources and working on different challenges simultaneously. A big fan of breaking large problems up into actionable chunks and making lists of all those things that need to get done, Vinh enjoys articulating the value of the design process […]