User needs playbook

You’re now seeing the results of creating valuable content that addresses user needs. It’s the perfect time to start working on scaling the operation. And develop a deeper understanding of your audiences, to be even closer to them, by carrying out your own user research.

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This is a podcast for those who want to implement the user needs model in their newsrooms. Yet, face blockers like internal resistance, inadequate resources, or uncertainty about where to begin or how to scale.

User needs is one way for media organisations to become more audiences-informed. It provides us with a set of needs that most people have when they’re consuming news content. A set of needs that media organisations should serve to be valuable to people.

By the way, this podcast is based on Khalil A. Cassimally's free user needs email course. The email course has more information so subscribe. The podcast has been generated by NotebookLM's Audio Overview, with additional prompts by Khalil.

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Hi, I'm Khalil. I'm an advocate for more audiences-informed approaches in the media industry, and an audience development expert. I pioneered the implementation of the user needs model at The Conversation, initially within its UK newsroom, before overseeing deployment across more of its newsrooms worldwide. I also do consultations, advise and mentor teams and individuals at media organisations around the world. I regularly talk about audiences-informed work at conferences.

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Khalil's free user needs email course

Connect with Khalil on LinkedIn

Hosted on Acast. See acast.com/privacy for more information.

Everything’s in place to actively create more value for audiences. Now, let's think about: considerations as the team starts addressing user needs with content, how to ensure you’re actually providing more value to audiences, and linking your organisation’s journalism to the impact it may be having on actual people.

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This is a podcast for those who want to implement the user needs model in their newsrooms. Yet, face blockers like internal resistance, inadequate resources, or uncertainty about where to begin or how to scale.

User needs is one way for media organisations to become more audiences-informed. It provides us with a set of needs that most people have when they’re consuming news content. A set of needs that media organisations should serve to be valuable to people.

By the way, this podcast is based on Khalil A. Cassimally's free user needs email course. The email course has more information so subscribe. The podcast has been generated by NotebookLM's Audio Overview, with additional prompts by Khalil.

--

Hi, I'm Khalil. I'm an advocate for more audiences-informed approaches in the media industry, and an audience development expert. I pioneered the implementation of the user needs model at The Conversation, initially within its UK newsroom, before overseeing deployment across more of its newsrooms worldwide. I also do consultations, advise and mentor teams and individuals at media organisations around the world. I regularly talk about audiences-informed work at conferences.

--

Khalil's free user needs email course

Connect with Khalil on LinkedIn

Hosted on Acast. See acast.com/privacy for more information.

Now’s the time to think about taking action based on the insights you've gathered. And see the value of starting user needs implementation with an initial small team.

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This is a podcast for those who want to implement the user needs model in their newsrooms. Yet, face blockers like internal resistance, inadequate resources, or uncertainty about where to begin or how to scale.

User needs is one way for media organisations to become more audiences-informed. It provides us with a set of needs that most people have when they’re consuming news content. A set of needs that media organisations should serve to be valuable to people.

By the way, this podcast is based on Khalil A. Cassimally's free user needs email course. The email course has more information so subscribe. The podcast has been generated by NotebookLM's Audio Overview, with additional prompts by Khalil.

--

Hi, I'm Khalil. I'm an advocate for more audiences-informed approaches in the media industry, and an audience development expert. I pioneered the implementation of the user needs model at The Conversation, initially within its UK newsroom, before overseeing deployment across more of its newsrooms worldwide. I also do consultations, advise and mentor teams and individuals at media organisations around the world. I regularly talk about audiences-informed work at conferences.

--

Khalil's free user needs email course

Connect with Khalil on LinkedIn

Hosted on Acast. See acast.com/privacy for more information.

Get a step-by-step guide on how to do a content audit. There is a lot of tagging involved! And understand how effectively your organisation’s content production is currently serving user needs.

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This is a podcast for those who want to implement the user needs model in their newsrooms. Yet, face blockers like internal resistance, inadequate resources, or uncertainty about where to begin or how to scale.

User needs is one way for media organisations to become more audiences-informed. It provides us with a set of needs that most people have when they’re consuming news content. A set of needs that media organisations should serve to be valuable to people.

By the way, this podcast is based on Khalil A. Cassimally's free user needs email course. The email course has more information so subscribe. The podcast has been generated by NotebookLM's Audio Overview, with additional prompts by Khalil.

--

Hi, I'm Khalil. I'm an advocate for more audiences-informed approaches in the media industry, and an audience development expert. I pioneered the implementation of the user needs model at The Conversation, initially within its UK newsroom, before overseeing deployment across more of its newsrooms worldwide. I also do consultations, advise and mentor teams and individuals at media organisations around the world. I regularly talk about audiences-informed work at conferences.

--

Khalil's free user needs email course

Connect with Khalil on LinkedIn

Hosted on Acast. See acast.com/privacy for more information.

Let’s get an overview of the different phases of implementation. You’ll see the value of implementing user needs in phases, and create alignment on what your organisation’s journalism is for, and who it’s for.

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This is a podcast for those who want to implement the user needs model in their newsrooms. Yet, face blockers like internal resistance, inadequate resources, or uncertainty about where to begin or how to scale.

User needs is one way for media organisations to become more audiences-informed. It provides us with a set of needs that most people have when they’re consuming news content. A set of needs that media organisations should serve to be valuable to people.

By the way, this podcast is based on Khalil A. Cassimally's free user needs email course. The email course has more information so subscribe. The podcast has been generated by NotebookLM's Audio Overview, with additional prompts by Khalil.

--

Hi, I'm Khalil. I'm an advocate for more audiences-informed approaches in the media industry, and an audience development expert. I pioneered the implementation of the user needs model at The Conversation, initially within its UK newsroom, before overseeing deployment across more of its newsrooms worldwide. I also do consultations, advise and mentor teams and individuals at media organisations around the world. I regularly talk about audiences-informed work at conferences.

--

Khalil's free user needs email course

Connect with Khalil on LinkedIn

Hosted on Acast. See acast.com/privacy for more information.

Why even implement user needs? Because it works. More and more media organisations around the world are adopting it to great success. So, let's understand what the different user needs are, and set the foundation for implementing the model in our newsrooms.

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This is a podcast for those who want to implement the user needs model in their newsrooms. Yet, face blockers like internal resistance, inadequate resources, or uncertainty about where to begin or how to scale.

User needs is one way for media organisations to become more audiences-informed. It provides us with a set of needs that most people have when they’re consuming news content. A set of needs that media organisations should serve to be valuable to people.

By the way, this podcast is based on Khalil A. Cassimally's free user needs email course. The email course has more information so subscribe. The podcast has been generated by NotebookLM's Audio Overview, with additional prompts by Khalil.

--

Hi, I'm Khalil. I'm an advocate for more audiences-informed approaches in the media industry, and an audience development expert. I pioneered the implementation of the user needs model at The Conversation, initially within its UK newsroom, before overseeing deployment across more of its newsrooms worldwide. I also do consultations, advise and mentor teams and individuals at media organisations around the world. I regularly talk about audiences-informed work at conferences.

--

Khalil's free user needs email course

Connect with Khalil on LinkedIn

Hosted on Acast. See acast.com/privacy for more information.