Land Bridgers, CEO of Integrated Financial Group (IFG) shares how the use of compassion has become a core cultural strength for his firm when it comes to recruiting new financial advisors and clients. Additionally, because compassion is a fundamental ethos across all advisory teams at "The Brain Trust", as IFG is affectionately known, there is a tremendous amount of cultural glue with the relationships between advisors, staff, and their clients. This has created a lot of stability for the business.