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Many companies struggle with the idea that their data and analytics hold the key to growing their business. Nick Amabile can unlock business growth with that key. Between unifying and organizing all key data in one place or analyzing the path to purchase, Nick and Das42 have been able to help many businesses leverage data to grow their business. Often times the simple drop-off of sales from the homepage, category page, product page, or other parts of the website are the key reasons eCommerce is failing.