DESCRIPTION

In this episode, Jo & Vicky look at something that a lot of entrepreneurs get wrong – following up with would-be or existing clients. Those dog business owners that fail to follow up in the right way are leaving a lot of cash on the table, so this episode is important. 

Using the tried and tested strategies Jo & Vicky share will help you to stay in touch with existing customers so that when they need more dog-related services it is you that they will turn to.  They also cover making the right impression on potential clients, fully understanding what they need, demonstrating that you offer it and follow up in a way that will persuade them to buy.

KEY TAKEAWAYS

Develop the right mindset about follow up. It is not being pushy. Done the right way, it is actually helpful.

People´s circumstances change, so they may say yes to something at a later date.

Follow up with past clients to see if you can help them with something else.

Only take on clients that are a good fit for you. 

Focus on understanding the needs of your clients and what they are trying to achieve. When you do that you automatically make more sales.

Often, during their initial contact, customers hold back a bit. Use gentle questioning to uncover what they actually need. 

Most people are not naturally good at sales. They struggle to get the balance right, so don´t be discouraged.

With sales, practice, definitely makes perfect. The more leads you follow up on, the better you become at making sales.

Don´t let the fact that what you are offering has a high-ticket value put you off from following up. If a client needs that type of help, they will find a way to pay for it at some point.

Remember you are trying to persuade the human, not the dog.

BEST MOMENTS

“If you can have a strategy that focuses on retaining your existing client base, your business is onto a winner.”

"You may feel like it's icky and pushy and not your place to change somebody's mind."

"You're not in the business of dogs. You are in the business of people…. really think about the person again and what they need."

"You can't sell something that costs £997 to somebody that you don't believe is going to give them the outcome."

“Ask the right questions… it shouldn’t feel like you are selling.”

"It's not your job to persuade somebody. You don´t have to justify yourself. The person you are talking to has to see the value."

“You have to come from that place of service and integrity, and you have to look at people as people.”

SOCIALS AND IMPORTANT LINKS

https://www.tiktok.com/@letstalkdogbusiness

https://www.youtube.com/@LetsTalkDogBusiness

Website www.caninebusinessacademy.com

Community Facebook Group: https://www.facebook.com/groups/caninebusinessacademycommunity/

Let´s Talk Dog Business Strategy Book - https://www.amazon.co.uk/Lets-Talk-Dog-Business-Strategy/dp/1068791705

Email [email protected]

ABOUT THE HOSTS

Meet Jo and Vicky! They bring a combined 25 years of expertise in the canine industry. Jo, with a background in corporate business, and Vicky, a dedicated advocate for rescue organisations, form an unstoppable team. Beyond the mic, their lives are a whirlwind – managing two successful businesses, pursuing a full-time university degree, and parenting two little ones under four. Each of their homes combined is a lively menagerie, housing five dogs and an abundance of chickens.

This Podcast has been brought to you by Disruptive Media. https://disruptivemedia.co.uk/