Creating a purpose or a “why” for your companyExamples of successful companies and their “why”Emphasizing your company’s purpose through demonstrative actionStrategies for using purpose as a driver of strategy and decision makingHow purpose creates profits

McCarthy is an author, speaker, university lecturer and angel investor has co-founded and helped grow seven successful companies. She is the author of the best-selling "The Path to Wealth: Seven Spiritual Steps for Financial Abundance."