If you're a human being you are a storyteller. Stories are the human operating system.

In this episode you'll learn that stories are not just useful for transferring knowledge or communicating results. They can also be used as a tool to explore, understand and co-create.

Mary Alice Arthur proudly calls herself a story activist. She's on a mission to help people and organisations find the stories that make them flourish.

It's hard to deny that stories and storytelling are getting a lot of attention these days. According to Mary Alice this is primaly due to the fact that stories have the power to evoke emotions and therefor influence people.

But there's more to stories that just using them to influence. Stories are also about collective sensemaking and wholing.

I really hope this episode with Mary Alice will inspire you to think about how you can use stories to design better service!

P.S. If you enjoyed this episode don't forget to share it with someone who might like it as well. Thanks :)

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EPISODE GUIDE

04:15 - Why are we talking about storytelling as the new black?

15:30 - What if story could help you in a variety of ways you’re working?

23:30 - How far can we take story?

32:45 - Big question: What is the tradeoff?

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LINKS FROM THE EPISODE

* Mary Alice on LinkedIn ➜ https://go.servicedesignshow.com/84epw

* https://www.getsoaring.com/

* https://www.storythefuture.com/

* https://www.facebook.com/storythefuture/

BOOKS

* Megatrends ➜ https://go.servicedesignshow.com/kewxg

* The More Beautiful World Our Hearts Know Is Possible ➜ https://go.servicedesignshow.com/_1614

* Theory U: Leading from the Future as It Emerges ➜ https://go.servicedesignshow.com/v3dhp

Surfing the 3 Waves of Story

* Part One ➜ https://www.getsoaring.com/surfing-the-3-waves-of-story/

* Part Two ➜ https://www.getsoaring.com/surfing-the-3-waves-of-story-part-2/

* Part Three ➜ https://www.getsoaring.com/surfing-the-3-waves-of-story-part-3/

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