Charity Miles is an amazing fitness app that is also raising money for non-profits through ads. We learn about what it takes to create an app for social change from Gene Gurkoff.
Resources
Charity Miles – great fitness app that supports charitiesPhone Gap – open source mobile app frameworkGoogle Analytics Mobile Dashboard – understand your mobile trafficTranscription
George: This is using the Whole Whale. A podcast that brings you stories of data and technology in the nonprofit world. This is George Weiner, your host and the chief whaler of wholewhale.com. Thank you for joining us.
George: What if I told you that there was a way that mobile ads were helping people be healthier and also drive donations to nonprofits? Well, perhaps you probably wouldn’t believe me.
George: Welcome to episode fourteen. I’m gonna be talking with Gene Gurcoff. And he actually built the app for that. It’s called Charity Miles where every mile that you run, walk, or bike is sponsored through mobile ads and then the profits sent to the charity of choice by the person using it. So we’re gonna talk to Gene about his adventures of building an app and whether or not you know he would recommend it for everyone. Things that he learned. I’m really excited to jump into it. Well let’s talk to Gene.
George: Hey Gene, welcome to the podcast today. I’m excited to have you hear. Can you tell me what is it that you do?
Gene: Hey George. My name is Gene. I’m founder of Charity Miles. Charity Miles is an iphone and android app that allows people to earn money for charity when they walk, run, or bike. The money comes from corporate sponsors like Humana and Timex and Johnson & Johnson who pay for advertising in the app. And then we pay them money out at 25 cents a mile to our charity partners.
George: That’s awesome! How long have you been at this?
Gene: I have been at this for almost three years. I thought of this idea in August of 2011. Took me about ten months to go from the idea stage to actually building a working product that we were able to launch and getting all the right partners on board. So we launched it of June of 2012 and we’re coming up on our second birthday. National Running day this year which is June 4th.
George: National running day. Of course there’s a National Running Day.
Gene: We launched on National Running Day.
George: Amazing. So what are the top line numbers. How many users do you have? How much have you raised so far?
Gene: We have had about 500,000 downloads. Monthly active is about 40,000 right now. And so far to date we’ve raised about 700,000 dollars. Not an audited number there, but like last I checked it was about 700,000.
George: Obviously not a small drop in the bucket, that’s a significant amount of money.
Gene: But our goal really like right now we’re just laying the tracks. And my goal’s to be able to move a billion dollars to charity by 2016.
George: Wow! How did you come up with that number?
Gene: It’s a big number and–
George: Big frickin’ number.
Gene: I think it is totally doable. Our, well we are for our clients, our playing clients which are our advertisers, is a mobile advertisement platform that allows them to connect with our members. And last year company’s spent 10 billion dollars on mobile banners. And I think that–