Podcast Insider

Using Your Podcast as a Jumping-Off Point for a Book – PCI 444


Listen Later

Use your podcast content to your advantage — and turn it into a book!

If you’ve ever felt like your podcast could be more than just a weekly episode—maybe even the start of a book—you’re not alone. This week, we’re explaining how podcasters can transform their content into a published work. From identifying core themes and organizing episodes into chapters to leveraging transcripts and using your show to promote the final product, we’ll walk you through how your podcast can lay the groundwork for your next big creative endeavor. Whether you’re thinking print, eBook, or audio companion, we’ll show you how Blubrry’s tools make the transition from podcaster to author smoother than you think.

Today’s Hosts: MacKenzie Bennett and Todd Cochrane
1. Identify the Core Theme in Your Podcast

If your podcast centers around a consistent topic, story arc, or mission, it may already have the foundation of a compelling book.

How to do it:

  • Review your last 20–30 episodes to find common threads.
  • Identify high-performing episodes using Blubrry’s IAB-certified podcast statistics.
  • Use audience feedback and questions to help refine your message.
  • 💡 Blubrry Advantage: Stats help you find your most popular, share-worthy content to shape into chapters.

    2. Use Transcripts to Jumpstart Your Writing

    Transcripts save time by turning spoken content into editable text—the perfect starting point for a manuscript.

    How to do it:

    • Transcribe your solo episodes or structured interviews.
    • Highlight and organize segments into written form.
    • Edit transcripts for clarity, flow, and structure.
    • 💡 Blubrry Advantage: All Blubrry hosting plans offer optional AI-powered transcripts—easy to enable and perfect for repurposing episodes.

      3. Organize Episodes Into Chapters or Sections

      Turning a group of episodes into a book means outlining and arranging content in a reader-friendly structure.

      How to do it:

      • Group episodes by topic or theme.
      • Remove repeated content and tighten messages.
      • Create a clear beginning, middle, and end.
      • 💡 Blubrry Advantage: Use your Blubrry-hosted podcast website to browse episode archives, search by topic, and spot thematic groupings.

        4. Choose a Publishing Path

        There are many ways to publish your book: digital, print, or audiobook—and multiple tools to help you launch.

        How to do it:

        • Decide on self-publishing (e.g., Amazon KDP), traditional, or hybrid publishing.
        • Consider starting with an eBook or downloadable guide.
        • Explore using your podcast as an audiobook companion.
        • 💡 Blubrry Advantage: With full ownership of your RSS feed and content, you can repurpose episodes without platform restrictions or licensing hurdles.

          5. Promote the Book Using Your Podcast

          Your listeners are your most loyal potential readers—use your show to build anticipation and drive sales.

          How to do it:

          • Tease the book in intros and outros.
          • Run a short “book launch series” or bonus content episodes.
          • Offer giveaways or early access to email subscribers.
          • 💡 Blubrry Advantage: Promote your book on your free podcast website, and link it directly in episode show notes using Blubrry’s publishing interface.

            6. Use the Book to Grow Your Audience

            Books can introduce your podcast to new people, especially in professional, nonprofit, or educational spaces.

            How to do it:

            • Use the book as a lead magnet in speaking engagements or webinars.
            • Include links to your podcast in the book’s intro and chapters.
            • Encourage readers to subscribe to your podcast for deeper insights.
            • 💡 Blubrry Advantage: Your podcast site can serve as a central hub for cross-promotion, with direct links to episodes, email capture tools, and stats to track engagement.

              7. Stay Consistent With Your Brand and Voice

              Ensure your book feels like a natural extension of your podcast so fans stay connected across both mediums.

              How to do it:

              • Keep the same tone and point of view you use in your podcast.
              • Mention episode references or inside jokes your audience will recognize.
              • Include a “from the podcast” introduction or section.
              • 💡 Blubrry Advantage: Blubrry’s fully branded podcast websites and flexible hosting tools allow you to maintain brand consistency and control from podcast to print.

                Thanks for listening to Podcast Insider, you can subscribe to new episodes out every Monday.

                The best place for support with any Blubrry product or service is our ticket system. Tickets give the whole team access vs. direct emails or calls. General podcasting discussions and more can be shared on the Blubrry Podcasting Facebook group.

                Fill out our listener survey at surveys.blubrry.com/podcastinsider

                Hosting customers can schedule a one-on-one call with Todd or a tech checkup with Mike at [email protected] and [email protected]

                Stay tuned for more episodes and visit our website for the latest updates and resources.

                ...more
                View all episodesView all episodes
                Download on the App Store

                Podcast InsiderBy Todd Cochrane, Mike Dell & MacKenzie Bennett

                • 3.5
                • 3.5
                • 3.5
                • 3.5
                • 3.5

                3.5

                19 ratings


                More shows like Podcast Insider

                View all
                Mike Tech Show Podcast by

                Mike Tech Show Podcast

                55 Listeners

                Geek News Central Podcast by Todd Cochrane

                Geek News Central Podcast

                141 Listeners

                Mike Tech Show Podcast by

                Mike Tech Show Podcast

                32 Listeners

                School of Podcasting - Podcast Tips to Plan, Launch, Grow Your Podcast by Dave Jackson

                School of Podcasting - Podcast Tips to Plan, Launch, Grow Your Podcast

                333 Listeners

                Software Process and Measurement Cast by Thomas M. Cagley Jr

                Software Process and Measurement Cast

                18 Listeners

                Day in Tech History by Jeffrey Powers

                Day in Tech History

                5 Listeners

                Geek News Central Podcast (Video) by Todd Cochrane

                Geek News Central Podcast (Video)

                13 Listeners

                New Media Show (Video) by Todd Cochrane & Rob Greenlee

                New Media Show (Video)

                17 Listeners

                New Media Show (Audio) by Todd Cochrane & Rob Greenlee

                New Media Show (Audio)

                26 Listeners

                The Gadget Professor (Video) by Don Baine

                The Gadget Professor (Video)

                10 Listeners

                The Feed The Official Libsyn Podcast by Elsie Escobar and Rob Walch

                The Feed The Official Libsyn Podcast

                130 Listeners

                Ask the Podcast Coach by Dave Jackson, Jim Collison

                Ask the Podcast Coach

                58 Listeners

                Build a Big Podcast - Marketing for Podcasters (A Podcast on Podcasting) by Big Podcast

                Build a Big Podcast - Marketing for Podcasters (A Podcast on Podcasting)

                37 Listeners

                Podnews Daily - podcast industry news by Podnews LLC

                Podnews Daily - podcast industry news

                77 Listeners

                Buzzcast by Buzzsprout

                Buzzcast

                177 Listeners

                Podcasting Made Simple by Alex Sanfilippo, PodMatch.com

                Podcasting Made Simple

                640 Listeners

                Podnews Weekly Review by James Cridland and Sam Sethi

                Podnews Weekly Review

                20 Listeners

                The Podcast On Podcasting by Adam Adams

                The Podcast On Podcasting

                104 Listeners

                The Future of Podcasting by Dave Jackson & Daniel J. Lewis

                The Future of Podcasting

                7 Listeners

                Podcasting 2.0 by Podcast Index LLC

                Podcasting 2.0

                7 Listeners

                Podcast Perspectives by Jeff Umbro, The Podglomerate LLC

                Podcast Perspectives

                8 Listeners

                In & Around Podcasting by Mark Asquith, Danny Brown & Friends

                In & Around Podcasting

                4 Listeners

                Podcast Website Tips: Growing Your Podcast via the Web by Dave Jackson, Brenden Mulligan

                Podcast Website Tips: Growing Your Podcast via the Web

                0 Listeners