Join Clint Betts and Garrett Clark for this episode of the Silicon Slopes podcast as they sit down with Andrea Thomas, who is the Chief Experience Officer at the University of Utah. The university is part of Pac 12, which is an athletic conference in the United States where 12 of the best universities compete with their best athletes. They talk about Andrea's background in marketing where she learned the valuable skill of scaling company projects with success. Solving complex issues is Andrea's specialty and she talks about how navigating complex issues has evolved over time with the way information is distributed with modern media. Throughout her career, Andrea discovered that rituals, whether in a cultural or athletic sense, keep people invigorated and they talk about the traditions in athletics (particularly at the University of Utah) that have great meaning to the community. Tune in to learn more! "It changed a lot when information became more available, when social media started, when the national channels that we had became more local and fragmented, when data gathering started, and so now we know people are not in a segment anymore. They're individuals."

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