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What if the most important factor in choosing a financial advisor isn’t performance—but alignment? New research shows that when your financial advice aligns with your values, it doesn’t just impact your portfolio—it reshapes how you think about money altogether. On the next Faith & Finance Live, Rob West and Sharon Epps unpack what that means for you. Then, it’s your questions. That’s Faith & Finance Live—where biblical wisdom meets today’s financial decisions—weekdays at 4pm Eastern/3pm Central on Moody Radio.

Faith & Finance Live is a listener supported program on Moody Radio.  To join our team of supporters, click here.

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This podcast contains 'Best Of' material that originally aired in 2022. Also, Brant & Sherri re-cap their trip to Pittsburgh and announce that pre-ordering is available for Brant's new book!

Pre-order here:

https://a.co/d/0azYx8Pf

What if the most important factor in choosing a financial advisor isn’t performance alone, but alignment?

Many people assume the primary role of a financial advisor is to maximize returns. While wise investing certainly matters, new research suggests something deeper may be at work. When financial advice aligns with your values, it doesn’t just affect your portfolio—it can reshape how you think about money altogether.

That was the focus of today’s conversation with Sharon Epps, president of Kingdom Advisors, who shared insights from a new study conducted in partnership with Pinkston Research.

The study set out to compare the experiences of clients working with values-aligned advisors—specifically Certified Kingdom Advisors® (CKAs)—with those of clients using more traditional advisory relationships.

The goal was simple: determine whether shared values actually change the financial planning experience.

The findings were compelling. When values line up, the advisor-client relationship becomes more than a transaction. It becomes a trusted partnership.

One of the clearest takeaways from the research was the role that trust plays in how beliefs and priorities are shared.

Seventy percent of CKA clients said shared values were the most important factor when choosing an advisor. By contrast, 64% of the general public said investment returns mattered most.

That difference is significant.

When clients feel understood—not just managed—they often experience what Sharon described as a “trust dividend.” Communication deepens. Confidence grows. Relationships become stronger and more enduring.

That’s a fair question—and an important one. The answer, according to Epps, is no.

Values-based investing has been widely studied, and many strategies have demonstrated competitive long-term performance. The key remains the same as with any sound financial plan: discipline, diversification, and wise decision-making.

In other words, it’s not a choice between faith and performance. You can pursue both.

So what actually feels different when meeting with a Certified Kingdom Advisor®?

Sharon explained that the conversation extends beyond numbers on a page. CKAs often ask about:

The research reflected that difference:

That means values-centered planning doesn’t replace technical excellence—it expands it. It becomes whole-life planning.

Perhaps the most meaningful shift happens internally.

As people begin viewing money through a biblical lens, they often move from an ownership mindset to a stewardship mindset—the belief that everything we have ultimately belongs to God and has been entrusted to us for His purposes.

The study found that 63% of CKA clients reported being motivated by a desire to be faithful stewards. That inward shift often leads to outward action. Nearly half of those clients said they had significantly increased their giving, compared with just 23% of general clients.

The more we believe a warning, the more it changes our actions. If the car makes a funny noise, we think, “Hmm, that’s odd.” Now, the elevator makes a funny noise and our adrenaline immediately starts flowing. Today on A NEW BEGINNING, Pastor Greg Laurie brings us words of insight and warning about what’s to come during God’s Last Days plan. It’s information that gets us excited, but it’s information that some may ignore to their peril. Let’s listen and check ourselves.

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Explore more resources from Pastor Greg Laurie, including daily devotionals and blogs, designed to answer your spiritual questions and equip you to walk closely with Christ.

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You want to be open about your faith—but not that person. Pushy. Scripted. Weird. So you stay quiet. Meanwhile, life’s already full—kids’ games, long weekends, surface-level talk. What if sports evangelism didn’t feel like a setup? Heather Reddy, national women's soccer chaplain with Athletes in Action, gets the tension and offers a more natural way to connect—right where you already are, without forcing the moment.

Show Notes and Resources

• For tools to reach out during the FIFA World Cup, check out the Victory Beyond the Cup website and sign up for a free host kit victorybeyondthecup.com
• Find the book "Away Game: A Christian Parent's Guide to Navigating Youth Sports" by Ed Uszynski and Brian Smith  at your favorite bookseller.
• Check out Athletes in Action at athletesinaction.org
• Support Victory Beyond the Cup

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