When you’re an individual or very small team trying to establish design capability in a novice area, it is critical to change the mindset and the culture so that improved design (and improved product outcomes) can flourish. Having been the first ‘designer’ introduced into different government transformation projects in different government departments, as well as similar situations in commercial organisations, I can share some personal observations (which won’t be attributed to any department individually!), share some stories and offer some specific advice which might help others build design understanding in similar contexts.

UXA2022 Day 2