During the recently held ARDA Spring Conference, I met Scott Weisz, EVP Strategic Business Operations at Marriott Vacations Worldwide, and we got into loyalty—because it doesn't work the same way in vacation ownership as it does in hotels.

We talk about what actually keeps owners coming back: the booking journey, real service on-property, and experiences that match how younger travelers want to travel now.

📅 Loyalty starts before arrival: make booking easy and help owners match the right trip to what they own 🤝 Service builds loyalty: deliver consistent hospitality across the whole journey 🏝️ Two owner styles show up fast: families who return to the same resort every year vs owners who want new destinations each trip 🌍 Younger travelers want variety, flexibility, and more destination immersion 🧒 Resorts win with activities across age groups so families don't split up 💬 Loyalty shows up in behavior: buy more points, travel more often, and bring friends and family along

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