Valerie Geller is back with an updated edition of Beyond Powerful Radio, a must-have guide for today’s audio communicators navigating podcasting, social media, storytelling, and AI. Six years in the making, the book will continue to act as a companion for any content creator.

Staying true to her core principles—tell the truth, never be boring, and make it matter—Valerie urges content creators to focus on authenticity, listener relevance, and compelling storytelling. We dove into th "prism method," a storytelling technique that adds depth by exploring multiple perspectives.

We also covered the rise of AI and reaffirm the need for human creativity to be apart of that process. I zeroed in carefully on what has been lacking in broadcasting over the last decade, and that's risk-taking. Valerie's words offer actionable advice for podcasters, including how to craft promos, conduct meaningful interviews through deep listening, and how to build a consistent content strategy. She emphasizes the importance of refining content before promotion and understanding the difference between writing for the eye and the ear.

Drawing on her work with over 500 radio and TV stations and 100 podcasts, Beyond Powerful Radio is invigorating and inspiring—ideal for broadcasters, podcasters, and journalists adapting to new platforms and striving to truly connect with their audiences.

You can get your copy of the book through the publisher, Routledge or Amazon.

If you teach or train? There’s a full accompanying Instructor Manual available for download here:   

If you would like Valerie to work with your performers and creators, please contact her through her website.

A Transcript and video of the show is available on our network page.

Please sign up for the SOUNDING OFF Newsletter. Full of all the things you never knew what you were missing in your life.

Also we added the Sound Off Podcast to the The Open Podcast Prefix Project (OP3) A free and open-source podcast prefix analytics service committed to open data and listener privacy. You can be a nosey parker by checking out our downloads here.

Thanks to the following organizations for supporting the show:

Nlogic - TV & Radio Audience Data Solutions

Mary Anne Ivison at Ivison Voice. - Make her the female voice of your radio station.

Megatrax - Licensed Music for your radio station or podcast production company.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.