In this episode of Values Matter, we sit down with James Carter, a dedicated commercial lender and Vice President at Bank Plus, to explore his inspiring journey from a small-town boy in Greenville, Mississippi, to a high-performing leader in the banking world. James shares how his early curiosity about finance and a disciplined, service-first mindset has shaped his career. From managing a finance company at 22 to embracing a temporary teller position with humility, James's story is one of perseverance, integrity, and the importance of culture in building stronger communities. Discover his thoughts on customer service, leadership, and the values that guide his work each day.